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Running head: COMPARISON OF FIRST AND SECOND HAND MOVERS
Comparison Of First And Second Hand Movers Case Study
Name
Institution Affiliation
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COMPARISON OF FIRST AND SECOND HAND MOVERS
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Comparison Of First And Second Hand Movers Case Study
First-hand mover is a term that explains a competitive advantage that a business obtains
by virtue of being a pioneer of a service or product to a specific market. This is fundamentally
important in creating a customer loyalty and strong brand recognition. On the other hand,
second-hand movers are businesses or firms that derive their competitive advantage by
mimicking a product ...