Maryland Home and Community-Based Services (MHCBS) is considering a major expansion that will enable it to attract a different clientele to its organization. Currently, they serve only 34% of the frail elderly seniors and persons with disabilities in the local area. The new chief CEO would like the organization to expand its revenue stream by investing in a senior multipurpose center serving healthy seniors by offering them arts and crafts and health and wellness programs. The center will also contain an Internet café offering nutritious breakfast and lunch options.The CEO has commissioned a needs assessment, and the study’s results reveal that there are approximately 120 seniors in the local community who are interested in this center and the CEO expects growth of the aging population to be at least 10% each year. Cost growth across all areas of expense is expected to rise by 5% each year. The CEO has presented her proposal and financial information to the Board of Directors, and they have advised her that they are in full support of her strategy only if the program is a benefit to the community and if the organization can recoup its investment in five years. The CEO has asked you if this can be achieved. Based on the information presented in the scenario, calculate the two analyses and explain, in a brief memorandum to the CEO, their implications. Service Line Break Even Analysis MemoThe proposed costs to operate this new facility are as follows:Expected Monthly Revenue (Membership Fee): $125 per personMonthly Fixed CostsUtilities: $590Health/Wellness Staff: $2,500Arts/Crafts Staff: $2,000Supplies: $800Fitness Equipment Maintenance Contract: $200Variable CostsMonthly Lunch Cost: $25Monthly Breakfast Cost: $15Based on the information above, once the minimum threshold of participants is reached, the initial investment to establish the center is $317,880. The organization anticipates that it will generate $46,920 of net revenues in the first year, $68,166 in the second year, $93,404 in the third year, $123,287 in the fourth year, and $158,573 in the fifth year.Perform the break-even analysis to determine how many seniors would need to have a full monthly membership for UMGC Home and Community-Based Services to cover its monthly expenses. Calculate the payback period to determine how long it will take for the organization to recover its initial investment of establishing the senior multipurpose center.

Deliverable 4 - Social Media and Its Impact on Norms Assignment Content COMPETENCY Assess the development of societal standards in relation to social media and how this can alter social norms in everyday life.STUDENT SUCCESS CRITERIA View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.INSTRUCTIONS The prevalence of social media has had a huge impact on society in the area of how we tend to relate to each other and on what is considered to be normal in general. Taking a look at the ways in which social media changes attitudes and "norms" makes for an interesting study, and one that is applicable to understanding how society is slowly changing over time.For this assignment, you will first conduct your own research on the effects of social media on societal norms (Part 1), then you will examine what has been found through previous research conducted by others (Part 2). Part 1:Compare and contrast the attitudes of two cohorts of people; one that consists of five people that rarely use social media and one cohort of five people that uses social media 2 or more hours a day. Create a list of five people that you know that use social media at least 2 or more hours per day. This group of people will make up your first cohort. Then create a list of five people that you know that either do not use social media or use it very rarely. Take into account age when creating the cohorts, and try to keep the ages as similar as possible between the cohorts. Keeping a certain level of consistency in the two cohorts will help to negate the potential effects of generational differences. Provide a brief description of each of the ten people you are going to interview divided into their respective cohorts. In other words, list the five people in the social media at least 2 or more hours a day, and provide a brief description of each along with why you chose them. Then provide a list of the five people that rarely or never use social media, and provide a brief description of each along with why you chose them. Interview the participants to learn the similarities and differences between the two cohorts as it relates to attitudes, lifestyles, and relationships. Write a two-page paper comparing and contrasting what you learned about the two cohorts. Be sure to relate your findings to cultivation theory and socialization theory in the paper. Part 2:Now you will compare your research with research findings through previous research conducted by others. Look up at least 3 articles in the Rasmussen Library that relate to the topic of social media and its impact on society. You are not limited to articles that are strictly written on the specific topic of social media and norms. Articles that are covering social media and society are available from a wide number of angles. After studying these articles, write a two-page paper on what you learned on the topic of social media and its potential impact on societal attitudes, customs, and norms.