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Global Platform
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Introduction
Globalization has been featured as the current aspect that has played a crucial role in
improving trade and encouraging the economy's growth. Most countries are focusing on
globalization and hence the emergence of different global platforms (Richardson & Richardson,
2017). Global platforms refer to the different technical standards that are important for allowing
for different international industries to share information, developments, different methods of
making payment, and conducting trade without being limited by the national systems and other
standards set between the different countries. There are different industries known for using global
platforms, including Toyota company, Amazon, Alibaba, and Target. These companies focus on
using global platforms to operate in different countries and reach new customers. The paper
focuses on how Toyota company uses a global platform to conduct its different operations and
satisfy the consumers' needs.
Toyota Company
Toyota is a well-known company that is known for operating in different countries. The
company is known for its automobile segment and is specifically involved in designing,
manufacturing, and selling motor vehicles. It is known for trading minivans, sports utility vehicles,
sedans, and also trucks. On the other hand, the company is also featured with the finance
segmentation that features the finance and leasing of the vehicle as to the main business in this
sector. Toyota Motor Corporation is a worldwide Japanese maker and seller with its headquarters
in Toyota, Aichi, Japan. It has been regarded as the worldwide pioneer in crossbreed making of
electric vehicles and regarded as the biggest organization selling half of the vehicles sold across
the globe (Takeuchi, s2009).

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How the company is differentiated in the market
Toyota is noted to be among the best car manufacturer and sellers of vehicles across the
globe. The company is first differentiated in the market with its logo. Anyone can easily identify
the logo of Toyota motor vehicles. Also, it is known to be differentiated using its item quality, how
the client experience when using the products from the company, and the innovation that Toyota
makes to its products. The company focuses on developing better vehicles that emit lower carbons
than other brands that develop vehicles that are not eco-friendly and cause different environmental
problems. Also, it is featured that the company has considered the use of other resources into
innovation in various regions to offer clients a predominant encounter when using the products
from the company (Al-Shawi & Manhal, 2020).
The company is differentiated with its item portfolio that is featured a wide variety of
scopes in the market (Richardson & Richardson, 2017). The items are known to be sub-reduced
and often inform of smal...