Description
Research Lockheed Martin on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
- Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.
- Analyze the five (5) forces of competition to determine how they impact the company.
- Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
- Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
- Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
- Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
- Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.
- Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
- Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
- Use at least five (5) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
- Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
- Identify how the six segments of the general environment affect an industry and its firms.
- Identify the five forces of competition.
- Analyze the external environment for opportunities and threats that impact the firm.
- Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
- Identify various levels and types of strategy in a firm.
- Predict ways in which corporate governance will affect strategic decisions.
- Assess the relationship between strategy and organizational structure.
- Use technology and information resources to research issues in business administration.
- Write clearly and concisely about business administration using proper writing mechanics.
Explanation & Answer
Here you go again buddy, kindly let me know when you have further questions. Thank you.
RUNNING HEAD: LOCKHEED MARTIN ANALYSIS
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Lockheed Martin Analysis
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RUNNING HEAD: LOCKHEED MARTIN ANALYSIS
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Introduction
Lockheed Martin is an American multinational security, aerospace, advanced
technologies and defense Corporation with global stakes. The company has its headquarters in
Bethesda, Maryland. Lockheed Martin was established in 1995 by the business combination of
Lockheed Corporation and Martin Marietta. As of the financial year 2016, the company had
126,000 employees globally (Lockheedmartin.com, 2017).
Furthermore, Lockheed Martin is one of the biggest corporations within the technologies,
security defense and aerospace industry. An analysis of the company’s 2014 financial year
reveals that Lockheed Martin is the world’s largest defense contractor. According to the
corporation’s 2013 fiscal year, 78% of its revenue were generated from its military sales. In the
same year, Lockheed Martin was ranked first in the list of the United States federal government
contractors. In this regard, Lockheed obtained approximately 10% of the money remitted by the
Pentagon. In the fiscal year 2009, the United States government contracts amounted to $38.4
billion (85%), external government contracts $5.8 billion (13%), and commercial and other
contracts for $900 million (2%). Within its industry, Lockheed Martin functions in five key
business segments such as Space Systems, Missiles and Fire Control, Aeronautics, Rotary and
Mission Systems as well as Information Systems and Global Solutions (Lockheedmartin.com,
2017).
Impact of the Lockheed Martin’s mission, vision, and primary stakeholders on its overall
success
Lockheed Martin’s mission, vision and its primary stakeholders players a key role in its
overall achievements. Lockheed Martin’s mission statement states that;
RUNNING HEAD: LOCKHEED MARTIN ANALYSIS
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“We solve complex challenges, advance scientific discovery and deliver innovative
solutions to help our customers keep people safe” (Lockheedmartin.com, 2017).
Lockheed Martin’s vision statement states that:
“Be the global leader in supporting our customers' missions, strengthening security and
advancing scientific discovery” (Lockheedmartin.com, 2017).
Similarly, Lockheed Martin’s core values include;
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Do What's Right
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Respect Others
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Perform With Excellence
The Vision statement of Lockheed Martin sets out its long-range goals and aspirations.
The company aspires to be a global leader in supporting their clients’ missions as well as
strengthening security. This vision inspires and encourages its employees on daily operations. It
offers its employees a picture of where the company is headed. It also offers the company and its
primary shareholders with a benchmark for measuring strategic objectives and operational plans.
Hence, the company’s vision statement has a major impact in driving overall success.
Similarly, the company’s mission statement also describes the sector within which the
corporation operates and establishes the company’s key purpose. It clearly explains what the
company does. It also clarifies how the company carries out its operations and outlines primary
shareholders. This mission statement helps the company’s staff comprehend and appreciate
where their contributions align with Lockheed Martin’s objectives.
Five forces of competition to determine how they impact Lockheed Martin
RUNNING HEAD: LOCKHEED MARTIN ANALYSIS
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Some of the present difficulties facing Lockheed Martin’s industry is the government
debt predicament and escalating pressure on defense budgets to shrink costs and expenditure.
The present slowdown in the U.S defense expenditure is driving contractors to look into shifting
revenues with expansion in neighboring markets as well as using gap filling. Porter (2008) cites
that comprehending the competitive forces and industry structure is critical to sustainable
strategic positioning. The framework recommends that an analysis of key five forces structures
the corporation’s strategy. These forces include; Threat of New Entrants, Bargaining Power of
Suppliers, Bargain...
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