actions that ZipCar could take?

Business & Finance
Tutor: None Selected Time limit: 1 Day

Recommend at least two (2) actions that ZipCar could take in order to leverage its strategies to expand its target market. Provide a rationale for your response.

Dec 10th, 2014

1. provide zip cars at hospitals either local hospitals or larger hospitals. Many individuals end up accompanying their family members to the ER in the ambulence. Having zip cars at the hospital could end up in a 24 hour rental and more accesable than waiting hours for a cab.

2.Allow zip cars to have their vehicles on collage campuses. Many student who live out of state do not bring their cars to collage because they have to fly from home. Having zip cars on campuses like these would give students the ability and the option to rent a vehicle for shopping, a night out, or even to a local job.

Jan 4th, 2015

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Dec 10th, 2014
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Dec 10th, 2014
Dec 6th, 2016
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