MBA 665 Milestone 3

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User Generated

User

TYUS

Subject

Business Finance

Description

Submit the Analysis section of your final project, which is Section II of the critical elements. Your analysis should include answers to all the questions in the Analysis section on business environment, sustainability, internal resources, communication, company image, response, impact, and external resources.

My chosen company is Kellog.Inc

You can found a PDF named Milestone 3 in the attach. That is the outline for this paper. Follow it step by step. Also, read the grading rubric. Follow the rubric as well.

APA style, 8-10 pages long.

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MBA 665 Final Project Milestone Three Guidelines and Rubric Overview: The final project for this course is the creation of an impact of governmental action on a business paper. For Milestone Three you will submit the Analysis section of your final project, which is Section II of the critical elements. Your analysis should include answers to all the questions in the Analysis section on business environment, sustainability, internal resources, communication, company image, response, impact, and external resources. Specifically, the following critical elements must be addressed: I. Analysis: After submitting your overview, your boss is having second thoughts about bringing Jack Harris and his firm, Crisis Consulting, on board. Before he makes his final decision he has asked you to provide him with a thorough analysis of the situation faced by your business. He asks you to prepare a memorandum to him (the CEO) analyzing the situation that your business faces as well as the resources that are available to it. Address the following: A. Business Environment: Based on your analysis of the governmental action or political challenge, what will be the impact of the governmental action or political challenge on the business’s financial situation and operations? Does the action represent an opportunity or a threat? B. Sustainability: Based on your analysis of the governmental action or political challenge, how will the governmental action or political challenge impact the sustainability of the business? C. Internal Resources: Evaluate the internal resources of the company, including the business project teams that are available to respond to the opportunity or threat. In other words, is the business adequately organized to address the opportunity or threat? D. Communication: How has information about the situation been communicated to various stakeholders? For example, have any public hearings been held? Have the radio, newspapers, or social media been used? E. Company Image: Assess how the situation has affected the company’s public image. Has the impact been primarily positive or negative? If the impact has been primarily negative, what are the positive aspects in addition to the negative aspects? If the impact has been primarily positive, what are the negative aspects in addition to the positive aspects? F. Response: What are the potential courses of action to respond to the situation in the current macroeconomic and business environment? In other words, what is the range of options for the business in this situation? G. Impact: How will these courses of action impact the business? Make sure to consider both short- and long-term impacts, including operational, financial, and ethical implications. H. External Resources: Evaluate the roles and functions of third parties or external resources in the situation. Consider questions such as these in your response: How will lobbyists be involved in the situation? Will there be public affairs professionals who will argue on behalf of the government or the business? Guidelines for Submission: Your paper must be submitted as an 8-10 page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and sources cited in APA format. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Rubric Critical Elements Proficient (100%) Analysis: Business Accurately determines impact of Environment governmental action or political challenge on business finances and operations, based on analysis of action or challenge Needs Improvement (70%) Determines impact of governmental action or political challenge on business finances and operations, but response lacks detail or accuracy or is not based on analysis Analysis: Accurately determines impact of Determines impact of Sustainability governmental action or political governmental action or political challenge on sustainability of challenge on sustainability of business business, but response lacks detail or accuracy or is not based on analysis Analysis: Internal Comprehensively evaluates internal Evaluates internal resources of Resources resources of company, including company, including business business project teams available to project teams available to respond respond to opportunity or threat to opportunity or threat, but evaluation is cursory or inaccurate Analysis: Accurately assesses how Assesses how information about Communication information about situation has situation has been communicated been communicated to to stakeholders, but with gaps in stakeholders accuracy or detail Analysis: Company Accurately assesses how situation Assesses how situation has affected Image has affected company’s public company’s public image, but with image gaps in accuracy or detail Analysis: Determines appropriate potential Determines potential courses of Response courses of action for responding to action for responding to situation situation in current in current macroeconomic and macroeconomic and business business environment, but not all environment courses of action are appropriate or response has gaps in accuracy or detail Analysis: Impact Accurately determines impact of Determines impact of courses of courses of action on business, action on business, considering considering short- and long-term short- and long-term operational, operational, financial, and ethical financial, and ethical impacts, but impacts with gaps in accuracy or detail Not Evident (0%) Does not determine impact of governmental action or political challenge on business finances and operations Value 10 Does not determine impact of governmental action or political challenge on sustainability of business 10 Does not evaluate internal resources of company 10 Does not assess how information about situation has been communicated to stakeholders 10 Does not assess how situation has affected company’s public image 10 Does not determine potential courses of action for responding to situation in current macroeconomic and business environment 15 Does not determine impact of courses of action on business 15 Analysis: External Comprehensively evaluates roles Resources and functions of third parties or external resources in situation Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Evaluates roles and functions of third parties or external resources in situation, but evaluation is cursory or inaccurate Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Does not evaluate roles and functions of third parties or external resources in situation 10 Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Total 10 100%
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Running Head: BUSINESS ANALYSIS

MBA 665 Milestone 3 - BUSINESS ANALYSIS
Name of Student
Course Title
Professor Name
Date

BUSINESS ANALYSIS
2

BUSINESS ANALYSIS FOR KELLOG. INC

Contents
Abstract ........................................................................................................................................... 3
The company’s business environment ............................................................................................ 3
Company’s sustainability ................................................................................................................ 4
Internal resources of the company. ................................................................................................. 5
Communication of the situation to its stakeholders ........................................................................ 6
How the situation has affected the company’s public image in certainties and clearing suspicions
that might have been there. ............................................................................................................. 7
The courses of action to the situation in the current microeconomic and business environment. .. 9
The impact of the courses of action on the business..................................................................... 10
The long effects of the organization's game-plan included .......................................................... 10
References ................................................................................................................................. 12

BUSINESS ANALYSIS
3

Abstract
Kellogg Inc. is a cereal company that created first-ever breakfast cereal that brought
impact into this arena. It is based in the United States but has a global presence. This company
was founded by W.K. Kellogg driven by his dedication to well-being that was solely anchored
by his belief in the importance of nutrition. Over the years, the company has been able to expand
its market base and put the public interest first. They have built relationships with small and
diverse entities such as the minority and the women. The company nurtures innovation and
enriching the careers of its employees.

The company’s business environment
The analysis carried out was focused on the governmental action and political change and
their influence on the organization. These actions and changes may have both positive and
negative impact on the entity’s financial operations and operations. The political systems and
government administrations have put in place regulations, laws and various policies that pose
great challenges to the business (Grant, 2016). An example of such laws includes an increase in
corporate taxes, currency inflation by the government to provide an economic boost and
unfavorable labor laws which demand an increase in employee wages and salaries. Taxes levied
on the corporates have tremendously increased hence significantly lowering the profits earned by
the company. Increased of employee salaries and wages have also reduced the company’s profits
because of increase in operation expenses.
On the other hand, currency inflation has resulted in profit increase in the short run.
However, inflation of currency in the long-term has brought about increased bank interest rates
thus causing a serious threat to the financial position of the company by making the borrowing of
loans less profitable. Government and political activities, for example, supporting for the

BUSINESS ANALYSIS
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enthusiasm of counseling firms by diminishing the investment costs to be paid on credits,
arrangement of appropriations to counseling businesses and lawful security of the protected
innovation privileges of counseling companies has had a tremendous positive effect on the
association's budgetary circumstance and operations by benefiting various open doors. The
company ...