Deborah, the CEO of your company, wants to determine if a global
strategy is a good fit for the organization. In addition, Deborah has
heard of project management in other organizations. She would like
project management to be integrated into your organization, beginning
with a project to develop a marketing plan.
Deborah has designated you as the project manager for this project. A
project charter has been created and signed by Deborah, who will
function as the project sponsor.
As the project manager, you will work with your team to develop a
marketing plan for your organization. Although you do not have
experience in managing projects, Deborah has sent you to a 1-day project
management overview course through the local Project Management
Institute chapter. You will attend other courses over the duration of
this project and integrate project management concepts as you learn
You begin your research in deciding if and what the global strategy
should be. You get your team together and begin to discuss a plan on how
you will research this possibility.
You start the meeting by saying "Let’s brainstorm and start to get a
plan together for a possible globalization strategy. Tiffany, I’d like
you work with me to begin researching possible locations."
Tiffany says, "I think we need to research some locations, but I
think there is more to it than that. There still needs to be a decision
on the type of strategy or approach we are taking. Would we use a
multidomestic approach, a global approach, or a transnational approach?
I’m still not entirely convinced a global strategy is the answer."
“Great point, Tiffany. It is obvious to me as well that we need to
explore a strategy that will put us in a better position to handle the
economic downturn. We have to provide the board with the facts. They
seem to be leaning in the direction of a global strategy, but I'm not
sure it's the right move either. That's why we need to do research.”
Discuss the following:
- How do you define a global strategy?
- Are there other international strategies, and how do they differ?
- Identify a minimum of 3 possible countries and location options
for globalization. Research each of these locations in the furniture
industry, and document both the pros and cons of using these in global
- What country would you choose? What evidence can you provide in support of your choice?
- What evidence might somebody else, who does not agree with you, provide to support his or her choice?
- What could you tell somebody else to show he or she is wrong?
Strategic Management in Dynamic Environments scen.docx