PSY 3738 RU Social Media Theory & Schema the Psychology of Social Media Essay

User Generated


Health Medical

PSY 3738

Rasmussen University



Assignment Content

  1. Competency
    Evaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media. Student Success Criteria
    View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane. Instructions
    We have been looking at different psychological theories and the way we can use them to better examine social media. For this assignment, you should choose yourself or another person (such as a celebrity or a politician). Spend some time looking through your/their social media accounts: Facebook, Twitter, Instagram, Pinterest, etc. Then write your analysis, being sure to cover these points:
    • A good introduction including who your subject is and a good overview of them and their social media use
    • Examples and discussion of schema/script theory in your subject
    • Examples and discussion of cultivation theory in your subject
    • Examples and discussion of agenda-setting theory in your subject
    • Examples and discussion of social learning in your subject
    • Examples and discussion of uses and gratifications theory in your subject
    • Conclusions

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.


Social Media Theory and Schema

Student’s Name

Social Media Theory and Schema
Social media has become an integral part of livelihood today, and it has provided an
avenue to understanding people’s behaviors, tendencies, preferences to a more profound level.
Indeed, it has become easier to track or monitor people’s lives especially through their online
activity such as the posts they make, the comments, and the information they share on their
social media channels. Primarily, various psychological theories can be used to understand social
media and individuals through their social media accounts and activity. Kanye West, a highly
controversial and interesting celebrity was selected for this assignment, and his social media
presence was analyzed from a theoretical perspective.
Kanye Omari West is always on the spot, either for winning some major awards or due to
some controversies he has created around himself. Indeed, he is a huge celebrity, a rapper,
producer, and fashion designer. He was born in 1977 in Atlanta, Georgia, and was raised in
Chicago by his mother Donda West (West & Hunter, 2007). Over the years, his social media
presence has centered on Twitter and Instagram as the primary social media channels he uses,
and a close analysis can help unveil a lot about the Hip-Hop superstar.
Schema/script theory is important in explaining and understanding how society functions.
Primarily, the theory is considered a mental template encompassing the knowledge an individual
has about people, communities, situations, and objects, and it is constructed and reinforced
through experiences and media exposures. From Kanye’s social media accounts, the significance
of schema/script theory can be categorized into politics, self-gratification, and education. On the
aspect of politics, Kanye has been particularly involved over the last few years especia...

Great content here. Definitely a returning customer.


Similar Content

Related Tags