Description
Instructions
GOAL: Create the initial element of your Business Model Generation—your business Model Canvas.
Introduction: Using the Osterwalder and Pigneur Business Model Canvas as a resource (coupled with the other resources of the course), create a business model canvas of the business organization where you work. Since every organization has unique features, do your best to work at the application of the various components of the building blocks of the canvas. Show as much detail as you can so that it is evident that you comprehend the general business model of your organization. There must be a demonstration of synthesis of the procedure on your part. You may need to interview some of the management team to verify the business model details of your organization. You may also benefit from conducting an Internet search of the Business Model Canvas to become comfortable with how it works. There are many other YouTube-type videos on the web that demonstrate the use of the canvas. You will also find several good sources in the Lessons area of the course under the Reading and Resources tab of weeks 1 and 2.
Instructions: Your submittal this week will be considered as a "draft" that should consist of:
1. A Cover page that provides a general description of your organization/business:
Name of the organization (preferably your present organization/business)
Date of origination (or incorporation)
Location (as appropriate; some entities require discretion)
Brief overview of the purpose of the organization/business
Description of your relationship and role in the organization/business
Other details that enable fuller explanation (if applicable)
2. Business Model Canvas with Post-It notes (as seen in the examples). You have three options for the submission of your canvas:
- You may download and use the blank PowerPoint canvas with electronic Post-Its to create your canvas, or
- You may create a Word.doc that lists the nine building blocks (clearly identify each one) and uses bulleted points in the same manner as Post-Its.
- Creation of your post-its via the following web-help site, and then submission of the resulting URL for the finished canvas. (Canvanizer)
3. Create a memo (no particular format, but neatly presented) that describes what you learned about your organization/business as a result of creating the business model canvas.
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Explanation & Answer
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Running head: BUSINESS MODEL CANVAS: GOOGLE INC.
Business Model Canvas: Google Inc.
Student’s Name
Institution Affiliation
Date
1
BUSINESS MODEL CANVAS: GOOGLE INC.
2
Description of the Organization
Like most companies, the founders were colleagues, and Google Inc. traces its origins to a
dorm room at Stanford University. Larry Page and Sergey Brin came across each other while
studying computer science, and in 1996 the prosperous journey to coming up with google started
(O’Connell, 2018). Their goal was to come up with a search engine that would rival those already
in the market. With this idea in mind, they initially came up with Backrub. To aid with their project,
the founders incorporated another technology they came up with, called PageRank (O’Connell,
2018). Their project got great reviews, an aspect that propelled them to start working on developing
a search engine (O’Connell, 2018). With access to limited resources, Brin and Page had to use old
and discarded computers as materials for their project.
The first hurdle in the company's journey came in the form of a failed attempt to license
the technology they developed (O’Connell, 2018). Most of those they approached were pessimistic
about investing in a technology that was at its initial stages. Brin and Page never gave up, with
their efforts eventually paying off when they managed to convince a couple of investors to finance
their project. Some of those willing to take their chances with Goggle Inc. were Andy
Bechtolsheim and Jeff Bezos. With some of the resources given to them, they managed to register
and incorporate their company under the name Google Inc. with their first place of operations
located in California, specifically at Menlo Park. By 2001, the company was growing fast, a
component that forced its relocation to a much bigger space at Palo Alto (O’Connell, 2018).
The company's profits and revenues increased after the turn of the century. With time the
organization decided to diversify its products to allow it to reach a...
