Description
Take any of the company or the product and create a marketing plan( it has to be our own plan not just the company information ). Please Refer to the document for full fledged requirement of the project and how it has to be ( attached - requirement of the project ). Please go through the document clearly and follow the same and revert back to me if any confusion ?
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Explanation & Answer
Attached.
Marketing Plan- Apple Technology
Company
University:
Unit:
1.Name:
2.Name:
3.Name:
Table of Contents
❑ Executive Summary
❑ Opportunity Assessment
❑ Product Description
❑ Goals
❑ Critical Success Factors
❑ Target Market
❑ Key Message
❑ Marketing and Communication Tactics
❑ Conclusion
❑ References
Executive Summary
❑ Past-The company was established in 1976 by Steve
Wozniak, Ronald Wayne and Steve Jobs with the intention of
selling Apple 1 computers that was made by Steve Wozniak.
❑ The company had responsibility of creating a new desktop
publishing market because of the innovative programs they
had developed. Break through for company came in the year
2001 with introduction of iPod portable digital audio player.
❑ Present-In the year 2007 the company changed name to
Apple inc. and introduced the iphone which had more
features and appealing to customers.
❑ Future-Focus is on consumer need satisfaction, stability and
improved performance of products.
Opportunity Assessment
❑ Political-Governments in many countries are charging taxes and the
rates differ from one country to another, in order to reap benefits Apple
Inc. needs to study the political landscape of each target market so as
to know how to price products
❑ Economic-At the moment, the industry is experiencing recession and
you c...