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Running Head; MARKETING CASE STUDY QUESTIONS

Marketing Case Study Questions
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MARKETING CASE STUDY QUESTIONS

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Regardless of what business you run, cost reduction and more effective operations
should be a major concern. It is known as lean operations, and it is a critical technique for
improving internal processes while remaining productive, engaged, and profitable. To remain
relevant and remain in business, it is vital to find better, faster and less costly ways of
working for organizations facing increased competition at home and abroad. The lean
operation idea has been used by corporations for over a century. Lean business ROI offers
higher employee participation and a larger profit. Lean business is based on the notion of
accomplishing more with less. It's a simple approach to operating and enhancing business
every day. That means that lean operations are about playing with your processes with a little
Marie Kondo efficiency. The paper herein focused on analysing the case study, ‘Packaging:
Corrugated Containers & Plastic Bags’, which presented lean operations in a business.
Case Study summary
The case study involves A member of the board of one of their very successful steel
companies who was the CEO of this enormous integrated packaging firm. He requested to be
assisted with comparable outcomes. They had locked up too much cash in stock. They had
excessive lead times, too many prices, and poor performance. There are a total of 45 solitary
plants in the enterprise worldwide. The assistance team employed an approach to establishing
an internal measurement process, supporting and encouraging the actions needed to be a
world-class producer. These basic measures (goal curves) comprise an aggressive reduction
target for the inventory and an equally aggressive target for delivery. Business m...