Quantitative text analysis is a systematic method
of coding textual elements into nominal or ordinal categories (numbers
or rankings) in order to be analyzed.
A quantitative analysis of texts researches how often a behavior or situation occurs (nominal or numbers), or to what extent (ordinal
or ranking), not why it happens or the emotions behind it (which is
qualitative analysis). For instance, with the topic of parent-child
interactions in TV sitcoms, the researcher might count the amount of
times a parent gives advice, or a child tells a joke at the expense of
the parent (these would be the variables studied by the researcher). The
emotions that this creates, the reactions of the characters and the
consequences are not part of quantitative analysis (these would be
qualitative research instead).
For the Assignment this week you are going to develop a
quantitative text analysis design, create a coding scheme for the
variables, collect data, and test the coding scheme.
To complete the Assignment, choose one of the topics
listed below and address all the elements. You do not need to write an
essay; just provide your answers and details for each of the following:
the variables you would like to study. These are the variables in the
interaction that interest you (conceptualization step). Choose behaviors
or situations that you can count or rank.
Discuss the sampling methods, coding units, and measurements of the chosen variables (operationalization step).
Develop a simple coding scheme that can be used for the variables.
Code two examples of your data to see how well the coding scheme works.
a wrap up of the design. It is feasible? How well would it work to
gather useful data? Add any final thoughts on the process.
Your topic is:
Host-guest interaction on TV talk shows
Preparing Your Assignment
The body of your paper should be between 500 and 600 words, or about two pages.
Use one-inch margins on all sides of the paper.
Use a 12-point font such as Times New Roman or Arial.
paper will be based on your thoughts and, therefore, will not require
outside citations. However, if you do cite outside references (including
the text), you will have to provide the source information. In
addition, Assignments should demonstrate careful proofreading