MKTCB/574 Competency 2 – Part 2 Assessment and Rubric Course Title: Marketing: Social, Mobile, and Analytics Competency Assessment Title: Digital & Social Media Strategies Presentation Total Number of Points: 100 Assignment Directions: Many digital and social media sites are widely used in marketing strategies. Create a 10- to 15-slide presentation with detailed speaker notes and visual elements. Complete the following in your presentation. • • • • Identify a company that could benefit from better use of social media. Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company. Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis. Determine key performance indicators to measure the success of the online strategy. MKTCB/574 Competency 2 Part 2 Rubric Competency Assessment Rubric Assignment/ Performance Criteria 1. Company: Better Use of Social Media (weight 15%) 2. Digital and Social Media Channels (weight 25%) 3. Online Strategy (weight 25%) 4. Key Performance Indicators (weight 25%) Mastery 100% Meets Expectations 85% Not Met 0% Clearly identified a company that could benefit from better use of social media and explained why this company was chosen from a creative and innovative perspective. Clearly identified a company that could benefit from better use of social media and explained why this company was chosen. Narrowly identified a company that could benefit from better use of social media and explained why this company was chosen or no attempt was made to identify a company that could benefit from better use of social media or explain why this company was chosen. Thoroughly analyzed at least 10 digital and social media channels and describes the strengths and weaknesses of each of these as a marketing tool for the chosen company from a creative and innovative perspective. Thoroughly analyzed 6-9 digital and social media channels and described the strengths and weaknesses of each of these as a marketing tool for the chosen company. Narrowly analyzed 1- 5 digital and social media channels and described the strengths and weaknesses of each of these as a marketing tool for the chosen company or no attempt is made to analyze digital and social media channels and describes the strengths and weaknesses of each of these as a marketing tool for the chosen company. Designed a clear online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on their analysis from a creative and innovative perspective. Designed a clear online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on their analysis. Designed a basic online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on their analysis or no attempt was made to design a basic online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on their analysis. Successfully determined key performance indicators to measure the success of the online strategy from a creative and innovative perspective. Successfully determined key performance indicators to measure the success of the online strategy. Basically determined key performance indicators to measure the success of the online strategy or no attempt is made to determine key performance indicators to measure the success of the online strategy. Copyright© 2021 by University of Phoenix. All rights reserved. MKTCB/574 Competency 2 Part 2 Rubric 5. Communication: PowerPoint Presentation (weight 5%) 6. Communication: Syntax and Semantics (weight 5%) PowerPoint presentation included 1315 slides with clearly detailed speaker’s notes and graphically pleasing visual elements including graphs and tables; speaker notes clearly conveyed the details you would give if you were presenting. PowerPoint presentation included 912 slides with clearly detailed speaker’s notes and graphically pleasing visual elements including graphs and tables; speaker notes clearly conveyed the details you would give if you were presenting. PowerPoint presentation included 5-8 slides with some speaker’s notes and visual elements including graphs and tables; speaker notes conveyed some details you would give if you were presenting; or PowerPoint presentation included less than 5 slides with no speaker’s notes nor visual elements. Accuracy in grammar, sentence structures, sentence boundaries, and word choice enhanced content. Rare inaccuracies/errors in grammar, sentence structures, sentence boundaries, and word choice did not detract from the content. Occasional or frequent inaccuracies/errors in grammar, sentence structures, sentence boundaries, and word choice detracted from the content. Copyright© 2021 by University of Phoenix. All rights reserved.
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