ECOM 101 Saudi Electronic University E Commerce Project Report

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Saudi Electronic University College of Administrative and Financial Sciences ECOM101 – E-commerce Assignment 3 E-commerce Project 2020/2021_Summer Semester Submission: End of week 7, Saturday 31st of July 2021 15 Marks Requirement: In this project, you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of ECommerce such as business idea, website design, marketing, security … etc. You will need to analyze the business and provide suggestions to improve the current business situation. Current e-commerce businesses: 1. www.etarstore.com/ The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business. ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ 1. Know the business 3.5 marks What is the business? (your choice) What is the idea? (the visioning process) • Introduce the e-commerce business you have chosen. o Provide an overview of the business idea • Product and type of services. o What are the different types of products? Explain o What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain • Business statement. • Business vision. • Business objective. Where is the money? o What is the company’s business model? o What is the revenue model? Give a general idea of how the business generates revenues Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc. Characterize the marketplace. o Size, growth, demographics, structure, competition o Research the market and give an idea about each point Describe the content of the business website Conduct a SWOT analysis for the business (Explain each point) o At least three points for each Develop an e-commerce presence map. o (For example: website, email … etc.) o What activities does the company use these platforms for? (E.g. marketing, customer service, news…etc.) 2. Explain the design of the system 1.5 marks ➢ Explain in detail the design of the system (business objectives, system functionality, information provided) Business Objective System Functionality Information provided Ex: Display goods Digital Catalog Dynamic text and graphics catalog • What can be improved or added into the system design? 3. Explain the current business e-commerce features 1 mark ➢ What are the current website features? ➢ What types of these features can be annoying to customers? Provide pictures. • What can you do to improve the current features on the website? 4. Explain the business e-commerce process 1 marks ➢ Explain in detail all the steps from the time user enters the website until the final user buys a product. • What can be improved in the process? 5. Site Design 1.5 marks ➢ Evaluate the website design focusing on the eight most important factors in successful ecommerce site design (ease of use, ease of purchase, simple graphics … etc.). You are required to evaluate each factor. o What can be improved in the site design to be one of the most successful e-commerce websites? 6. Business software 1 marks The development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics. ➢ Explain the different types of software used on the website to perform the current functionalities. • What can be done to improve the software? 7. Payment and Security 1.5 marks ➢ What are the methods of payment available in the online store? o What other methods can be added? Explain why? ➢ What are the technologies used on the website to secure the online transactions? o What other technologies can be added? Explain why? ➢ What is the current privacy policy of the online store? Outline how the information is collected and used? o What can be added to the privacy policy? Explain why? 8. Categorize marketing and advertising strategy and method. 1 mark ➢ Explain the current online, offline, and social media marketing strategies of the e-commerce business? • What can be done to improve the marketing aspects of the business? 9. Know your competitors. 2 marks ➢ Choose a website of one competitor in the same industry (locally or globally) and compare it with your chosen company’s site. Indicate why the competitor’s website is better or worse than the chosen company’s website. Provide screenshots with explanation. o What can be done by learning from your competitor’s experience? 10. Conclude your report. 1 mark Summarize the above points and include your recommendation to improve the e-commerce business. Guidelines for the assignment: ✓ The answer sheet must include the following: o Cover page o Questions o Answers ✓ Make sure to include the cover page with all information required. One mark will be deducted if there is no cover page ✓ This is a group project (4-5 students), which is part of your course score. It requires effort, research, and critical thinking. ✓ You are required to choose one current business from the list. ✓ Each website can be chosen by one group only. ✓ Use font Times New Roman, 12 font size ✓ Use 1.5 line spacing with adjust to all paragraphs (alignment). ✓ Use the footer function to insert page number. ✓ Ensure that you follow the APA style in your project and references. ✓ The minimum number of required references is 5 references using APA style. ✓ Your whole project report length should be between 2200 to 2800 words. ✓ You must check the spelling and grammar mistakes before submitting the assignment. ✓ Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count. ✓ Your file should be saved as Word Doc. [Example]: Your name_CRN_ECOM101_ Project Assignment Saudi Electronic University College of Administrative and Financial Sciences E-commerce Department Student Name: Student ID: BLUE 72 Course Title: E-commerce Course Code: ECOM101 Academic Year/ Semester: CRN: Instructor Name: Student Grade: Grade Level: analyze the business and provide suggestions improve the to current business situation. Current e-commerce businesses: www.karazlinen.com/ E-commerce 1 ➢ Introduction: As known, and with the rapid development of technology; E-commerce is considering one of the most influencer in people’s lifestyle. They started to buy everything standard and accessories from online store. They believe in the power of e-commerce. Therefore, this project is going to describe the main perspective of e-commerce and the power of online store focusing on Karaz.com as one of the nice and interesting online stores. This paper will be able to describe the business objectives, goals, and vision and shed the light on the marketplace as one of the most important characteristics to help to improve the business size, growth, and structure. In addition, the online store will be illustrated using the SWOT analysis to understand the business and fill in the gaps. After that, we will develop an online business presence map that will represent the activities of the store. The design of the online store will be able to state the system functionality, and features. All these elements and much more will be discussed under the light of e-commerce and Karazlnn.com as an online store. ➢ About the business: Karazlnn.com is an online platform store which allow people to find the best bedding materials with high quality. They are very selective regarding them. products and they are working very hard to gain customer satisfaction. In fact, the online store is interesting to serve all customer within the country (Saudi Arabia) and will always try hard to deliver the order within the time. The idea of the business is coming from looking for something very comfortable in order to sleep and get rest. Providing good quality and nice products are Karaz.com experts’ perspective. Meanwhile, this paper is going to examine the online store under many factors. 2 ➢ The idea of the business: Providing high quality bedding is the main idea of the business. As sleeping is one of the essential parts in people’s life; finding the best bedding must be one of their concern. Karazlinen.com is one of the optimal choices of online store that may help people in order to find their inspiration. -Product and type of services: Karazlinen.com is an online store that main goal is to provide the best high-quality bedding for the customers. In fact, there are many products that the online store is aiming to provide. Here are some of them: - Bath and bedding. - Pillows. - International brands. Regarding their services, they are the following: - Free shipment to all cities. - Pay using Mada, Visa or Mastercard. - Quick delivery. - Offers - 24/7 customers’ services. ➢ Business statement: The essential goal of the business is to provide comfortable bedding and provide a perfect service that will help people to increase their loyalty to the online store. Their aim to help people to improve their lifestyle by providing cozy and comfortable bedding which help them to start their day correctly. ➢ Business vision: Serving all segments of society and achieving consumer satisfaction by developing a long-term strategy and “High quality- comfortable bedding only!” 3 ➢ Business objectives: Karazlinen.com is an online store which aim to serve people in Saudi Arabia by providing the best quality bedding and different kind of comfortable and luxury. brand and products. The establishing of the online store has many objectives that need to be fulfilling in order to meet the customers’ and the owner expectation. Therefore, here is some of the business objectives: 1- The interfaces of the online store are simple, unique, and interesting. It helps the client to explore the store as visitors. Therefore, the online store must be flexible enough to present the goods and products and encourage the user to register and check out. 2- Allow the visitors to add on the carts and then kindly asked them to register if they want to check out. 3- Provide understandable categories that allow the client to filter the products accordingly. 4- Provide a secure platform that help the customer’s to safely add their payment method. 5- Using social media accounts in order directly interact with the customers and understand their expectation and provide the latest offer. 6- Allow the customer to contact with the system in case of any problem. 7- The client must be able to access to the online store authorized area only. 8- Provide high quality products with quick delivering to the customer. ➢ Where is the money? What is the company’s business model? Business Model definition is a detailed scheme for the company of how to earn money, which is through its products, customers, product, and service provided by the company, (Kriss, 2021) how to market its products or services, and the type of expenses faced by it. It is necessary to know how the company will earn money after knowing the expenses, costs, and profits. The company combines direct selling, retail via the Internet, and traditional stores. Business Model of Karaz Linen is divided into. 1-The suggested value or offer offered. Karaz Line n offer value Ease of obtaining the product for the spread and availability of distribution channels and the spread of its branches throughout the Kingdom. 4 2-Who are the customer segmentation? The company provides its services to several different segments of society at the local and regional level (men, women, adults, children, hotels, companies, private sectors). Where the company directs its activities in the entire market in the field of providing products bedding materials with high quality. It also meets the needs of several different segments of customers by diversifying its products and services, and this is one of the most important business models, as the company is interested in after-sales service. By making questionnaires to find out customer satisfaction and providing maintenance for its products after sales. Relationship with clients through personal relationship and personal communication or via means of communication with each customer (customer service). Self-service is also provided by providing immediate conversations to communicate with customers, solve problems and respond to inquiries. Have Karaz Linen used social networks as a business model? Yes, you used it and did not ignore it, so it can never be dispensed with for the speed of communication with customers. As she has accounts on all social networking sites, whether on Instagram and Facebook, Snapchat, and others. The last business model is revenue stream. The main source for a company is by selling products and providing services for a set price, in addition to ads on its web page, which is considered an additional income for it. ➢ What is the Revenue model? Defining it is a process in which you define a business planning strategy for the goal of making money (profit) while establishing future income projections by defining the company's financial schedule in the short and long term. Revenue sources (revenue models and types) Firstly, the ads raise the percentage of the company's revenue by displaying it on the website or the store directly when other companies display their ads at (Karaz Linen) as these ads contribute to an increase in income and the flow of revenue. Licensing the intellectual property of other companies for use by the company (KarazLinen) Secondly 5 and making use of it to reap profits for the company. Third, the brand is one of the types of revenue models and contributes to the profit by imposing a percentage of the original value to reap the profit that the company wants to achieve, and this is its achievement (KarazLinen) as the brand had a significant impact on its good revenues by covering expenses and paying employees' wages. There are also variants of revenue modeling by paying the user per user and only for the content they use. Every time the customer uses the service, the company earns money and thus generates high revenues for it. Type of Revenue Model Advertising Model Ecommerc e Model Production Model Commission Model Free for service Licensing Model Rental Model Markup Model Transaction Enabler Data Sales Model Marketplace Model Auctions Model 6 Figure of Type of Revenue Model ➢ How can make revenue model for Karzlinen.com? Karazlinen.com is an online store which strongly need the subscriber and their subscription to improve the business. Therefore, the customer must be able to provide valid email in order to deliver the best offers. The online store in addition is dependent on the sale revenue model were The customers can find their products quickly regardless the sales traffic. Moreover, advertising revenue model is their method in order to gain more money from their online store. It is important to the success of the business and its direct impact on it, evident through profit growth, as it has a link with marketing. So, in any way if the company is applied Revenue Model, it will achieve high profitability. Therefore, we will make hypotheticals income statement and show the state of KarazLinen company through the statement of profits and expenses and is it achieving high profits or achieving a loss? ➢ Target audience: Karazlinen.com has various kind of target audiences. They are from different age, gender, level, and kind of living. Almost everyone who need a comfortable and good sleeping will be the target audience. Moreover, the people who want to furnish their new home, the old man who need special care, the newly marriage people, the children, teens, men, and women. So, all of us need to own a good bedding. Therefore, regarding the price of the products, it will be able to afford the products to the middle people and to the rich one. Therefore, it is good for everyone. ➢ The marketplace: The owner of the business must be able understand all the requirements, capacities, competitors, customers’ expectation, understand the SWOT analysis and build the business accordingly. Therefore, the owner of the online store must be able to study and analyze the marketplace in order to come up with the final result. Therefore, he must be able to ask himself the following questions: 7 1- Why should I build this business? 2- Do they need my products? 3- When should I start? 4- Who are my target audience? After analyzing all these aspects, the owner of the business decides whether to build the online store or not. Regarding KARAZLINEN.com; the marketplace is absolutely needing this store since it provides high quality products. Therefore, the owner must be able to find the target audience quickly and gain their loyalty. In my view, the company does not have a market share relative to its competitors in a market that depends on full competition, whether in products and multiple competitors such as Center Point, Home Center and others. ➢ The content of the website: The content of the website is gathering between the dynamic and statics form. In fact, there are images, description boxes, videos, details about the products and different items. In the other hand, there is also social media accounts that help the customers to interact with the business. These social media accounts will also help to find their new products and buy from the online store. ➢ SWOT analysis: Strength - - Weakness - Providing high and good quality The online store tends to buy products that products with different brands that people will not change it frequently like allow the customer to select their best clothes or have to buy it again and again choice. like food. Instead, they are providing Providing the customers’ expectation products that most of the customer will buy regarding twice a year. This will affect the sales. the quality, and the - delivery time of the products. The cost of some products are they are international brand are so high. Therefore, this will affect the sales. 8 - - Provide secure transaction method to help the customer to provide their The online store is serving the customers from KSA only. payment methods. Opportunity - Threats - Expand the business to reach the gulf and international. - authorized area. - Insisting on providing the highquality products will help to improve The online store is strongly depended in the number of suppliers. - the business. - The strangers may try to access to un- The natural emergency environment Focusing on customers’ services and “Pandemic for example” could end the change the language of the online business store. ➢ E-commerce presence map: Type of presence: - - Platform Activities: Website on online - PCs. - view. store. Using - Mobile. - Select. Sahabah.store.com - Tablet - Add to the cart. Application. - iPad. - Edit the cart. - Deliver. - Feedback - Track 2- Explain the design of the system? ➢ The design of the system: Business Objective System Functionality 9 Information provided The interfaces of the online Smart choice of colors, simple Dynamic text and graphics store are simple, unique, and understandable categories. catalog add on the carts Digital cart available Simple access to the carts secure platform Method interesting. social media accounts of encryption and Visa – Mastercard secure decryption payment Connection with social media Icons to easily access to the social media accounts high quality products Interaction with reliable supplier Good brand with guarantee Fast delivery Interaction with more than one Deliver the order quickly to the contracts customers. ➢ Suggestions to improve the system: - Provide language options. - Provide different methods for payments. - Allow the customers to cancel their order within 24 hours. 3-Explain current website features? ➢ Current business E-commerce features: 10 11 - The online store is providing clear and understandable interfaces that allow the customers to choose their targets. - The categories are represented according to their importance. - The offers are clearly represented. ➢ Suggestions to improve the website features: - Add language option. - Add wishing list. - Add more picture to describe the products. 4-Explant the business e-commerce process? ➢ E-commerce process: - Write the name of the online store in Google (Arabic or English) - Explore the online store. - Filter your options. - Add to the cart. - Sign in or register if you don’t have an account. - Provide your payment method. - Choose whether you want the web to memorize it for the next time or not. - Check out. - Finally buy the products. - What Suggestions to improve the process? - Provide track your order options. - Activate customer service, pay attention to complaints, solve problems, and follow up with customers by contacting them. - Contact with the customers to deliver the product faster. 5- How can evaluate the website design? 12 ➢ Site design: ➢ Suggestions to improve the site design: - Hire more “IT” to deal with customer’s services. - Provide methods to track the order. - Build a good database of customer to send future offers. -It must support multiple browsers in addition to providing cookies to protect customer information. So how can evaluate sit design of Karaz Linen Company? The website design is very excellent, simple, and easy to use for the customer, and psychologically comfortable to provide high-resolution images that are acceptable to customers. 6-Business software: 13 As shown, the online store is providing a lot of icons that catch the eyes from the first sights. There are icons that help to understand “how can I order?” another one for searching engine, carts, payment methods and social media accounts. ➢ What the Suggestions to improve the software? - Add posters, promotions, and banners to grasp customer’s attention. - Add some colors to the important things. ➢ Payment and security: These are the payment methods ➢ The other method that can be added: - STC pay. - Payment when delivered. - PayPal. 14 ➢ Technologies to secure the online store transactions: - Customer has the option to save the card numbers or not. - Send verification code before the check out. ➢ Other technologies: - Focus on encryption and decryption transaction method. - Do not accept the cookies. ➢ Privacy policy: - The privacy policy on the Karaz Linen website is characterized by the confidentiality of the information that the customer records and is used to better meet the customer’s needs and serve him. It is not sold to a third party for the purpose of marketing and advertising without the customer’s prior consent. -Personal information such as registration and entry information and credit data are protected through the so-called (SSl) - Cookies are used to enable customers to be identified, to complete shopping tasks and to save their data - In case the customer did not receive the order, the money is returned. - In case there are mistakes in orders or damages, the customers may take his money back - It takes 7- 14 working days to return their money. - Exchange the damage product with new one within 24 hours. - Exchange the order if they don’t open it yet. - Bath products are not included. ➢ Suggestions to improve the privacy: - Recheck the order with the customers in order to make sure of their needs. - Make sure to interact with good delivery company to deliver the product safe. 15 ➢ Marketing and ads strategies and method: These are the social media accounts of the online store. It helps to improve the sales by providing the latest offers in their page and interact with customer and inspire them to find their product. This figure shows an example of social media accounts: Instagram. ➢ Suggestions to improve the market aspects: - Regularly provides posts and offers to the customers in the social media - Hire an expert to deal with social media and interact with the customers. So, to evaluate the site from our point of view through what we learned during our study is that the site contains all the elements of marketing and achieves its goal for the customer. It displays the company's products easily targeting large segments of society in addition to its use of social media to reach its marketing goals and thus reach the target customers and meet their various needs and try to attract them through presenting offers and competitions and obtaining valuable prizes. 16 -Know the competitors: 17 ➢ What can we learn from the competitor? - They are strong competitors. - They are providing good products with affordable price. - Their interfaces are reliable. - They are providing offers. - They deal with the customers seriously. The Karaz Linn company has many competitors at the local or global level, for example, Home Center is a strong competitor to it at the local level, as Home Center is considered the best in the field of selling products for the home and sleeping accessories due to the multiplicity of its products and its location in the market and the purchasing share is greater for customers at Karaz Linen The presence of Home Center in the market before it has a role in gaining a large customer base, which makes it stronger than Karaz Linen ، but that does not make it less competitive with other competitors because it has proven its presence in the market and perseveres until it continues and 18 there is an opportunity to learn from competitors and avoid mistakes and develop its position better by avoiding disadvantages and trying to devise methods of presentation The site attracts a large customer base and tries to benefit from the ads by subscribing to ads on other sites so that the site achieves a wide spread. 19 ➢ Conclusion: E-commerce is considering one of the most influencer in people’s lifestyle. They started to buy everything standard and accessories from online store. They believe in the power of e-commerce. Therefore, this project is going to describe the main perspective of e-commerce and the power of online store focusing on Karaz.com as one of the nice and interesting online stores. Karazlnn.com is an online platform store which allows people to find the best bedding materials with high quality. They are very selective regarding their products and they are working very hard in order to gain customer satisfaction. In fact, the online store is interesting to serve all customers within the country (Saudi Arabia) and will always try hard to deliver the order within the time. 20 Among the recommendations that help in improving the site and its services is that the site is well marketed through billboards on the streets, but in an innovative way, such as displaying products in an attractive way to customers using one of its products and making live events and competitions whose prize is its lowest-selling products in order to attract customers and achieve high rates Profits and it understands people's tastes, so that it can provide high-quality products that achieve customer satisfaction. References: 21 Linen.(2021).Retrieved10April2021,from https://karazlinen.com/ar/bedroom/comforters.html?gclid=Cj0KCQjwmcWDBhCOARIsALgJ2 QcNQIe8ZAEBloKes-5XOEdRxihO7hivPvhrVpjobPTL5VHBTD3l1jcaAkorEALw_wcB *About Midori Nediger Midori spreads visual communication tricks and tips as an InformationDesigner at Venngage. She’s particularly interested in helping people communicate complex information. Connect with her on LinkedIn and on Twitter @MNediger., & Nediger, A. (2020, September 25). 20+ SWOT Analysis Templates, Examples & Best Practices. Retrieved March, 2, 2021 from https://venngage.com/blog/swotanalysis-templates/ *Demographic Marketplace - Consumer Demographic Data. (2020, March 18). Retrieved March, 2, 2021 from https://infutor.com/marketplaces/consumer-demographics/ *I., By, -, & Logistics, I. (2020, August 11). E-commerce revenue model 2020: A detailed guide. Retrieved March 01, 2021, from https://ithinklogistics.com/blog/a-detailed-guide-on-ecommerce-revenue-model-2020/ *The Mind Tools Content Team by the Mind Tools Content Team, Team, T., Wrote, B., & Wrote, M. (n.d.). SWOT analysis: – how to develop a strategy for success. Retrieved March 08, 2021, from https://www.mindtools.com/pages/article/newTMC_05.htm *Zahorsky, D. (2019). 10 straightforward ways to improve your small business. Retrieved March 08, 2021, from https://www.thebalancesmb.com/improve-your-small-business-2951413 *What Is Revenue Modeling? Types of Revenue Models and How to Use Them. (2021). Retrieved 21 March 2021, from https://edwardlowe.org/ * What Is Revenue Modeling? Types of Revenue Models and How to Use Them. (2021). Retrieved 21 March 2021, from https://www.indeed.com/career-advice/career-development/revenuemodeling 22 * Kriss, R. (2021). What Is a Business Model? | The Different Types of Business Models Explained. Retrieved 9 April 2021, from https://www.justbusiness.com/operations/what-isa-business-model * AG, S. (2021). Business Models: Toolkit to Design a Disruptive Company. Retrieved 9 April 2021, from https://www.strategyzer.com/expertise/business-models *center, H. (2021). online Home center. Retrieved 10 April 2021, from https://www.homecentre.com/sa/en/?branchify_url=https%3A%2F%2Fhomecentre.app.link%2F hJaPFGyaqW%3F%25243p%3Da_google_adwords%26%2524always_deeplink%3Dfalse%26gc lid%3DCj0KCQjwmcWDBhCOARIsALgJ2QcyHn4_AiJaNwfNMBpnhzsJBlKIlO04NLFLtYfR qHMv8qR66EmYFr8aArvEALw_wcB%26lpurl%3D%7Blpurl%7D%26~ad_set_id%3D%7Badgroupid%7D%26~campai gn_id%3D%7Bcampaignid%7D%26~channel%3D%7Bnetwork%7D%26~keyword%3D%7Bke yword%7D%26~placement%3D%7Bplacement%7D& 23
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Choice of business
The e commerce of choice to be used will be selling educational materials such as e books and
course materials spanning from the lower education level to high education institutions such as
universities and colleges. Technological advancement as led to availability of learning from anywhere
within comfort of our homes more so ever due to the corona pandemic which at some point lead to
delay of learning in many institutions all over the world . The e business will comprise of a number of
options to be chose from the different courses being provided. Some of the courses being offered in
online teaching are programming in the different languages and development, digital marketing,
humanitarian services, advanced robotics, personality development for kids study, hotelier courses, first
aid medic’s survival model amongst others to be studied for lower grade children in schools or home
schooling. The students and tutors will interact online where extensive questions relating to studies will
be answered and teaching will be done. Learners will be learning the courses of their choice from their
own place of comfort they have chosen while also being given the chance to choose the tutor they want
and schedule appointments on when the learning will start. The e learning business is expected to grow
at an estimation of one hundred and nine percent (159 %) while the approximate worth of the industry
is at one hundred and forty four billion (144 ) dollars ,an estimation of around three hundred and
seventy (370) dollars is expected in growth in the next five years . (Chang, 2021)

Business idea and visioning process.
With the corona pandemic still at our doors the amount of time many people have put on
online activities is very big and expected to continue growing, the e learning business will provide a
platform where tutors and aspiring learners would chat and talk for the benefit of education purposes.
The expected financial gain from this e commerce business is gained from learners paying for their
academic fee, subscriptions on different subjects and courses offered on the program .While focusing on
retention of clients who are the learners the amount of acquisition from the customers is of high growth
hence improving on the income generated .Through regular recurring yearly subscription fees imposed
on the learners there will be a steadfast amount of cash flow being generated by the e commerce
business. Tutors will be all time present to ensure that learners are provided with services they have
asked for. Depending on how large a specific group or class of subject is, the learners can be grouped
orderly to ensure comfortable learning experience for each one of them. The consumer behavior
(learners) can well be understood and well interpreted there will be much productivity because tracking
of learners would be much easier. Learners on getting signed up after providing their full names, place
of birth, date of birth, place they completed they previous academic achievements (exceptional on first
time nursery school learners), their hobbies and interests, parents or guardians name amongst other

queries will now be directed on the type of level or capabilities he or she has and will choose the kind of
course he /she wants to do. After choosing the course or subjects he or she wants to pursue the learner
can have a glance on the tutors provided by the system who have full qualification to teach and explain
complex questions in the area of interest depending on their fields. Also new tutors can be register and
enrolled as tutors on the system after completing some important test to test their level of
understanding on these different fields. Once new tutors have been known to qualify then they can be
given learners to teach on the level of understanding on the different fields subjects. Once learners have
completed a major milestone in the academic careers then they can get a chance to continue on the
next level in place. Learners will be provided with course materials on the subject or fields they are in.
Some of the subsidiary educational materials will be offered at a pay per read mode whereby tutors will
be able to acquire income and generate a much bigger steam if more students prefer his or hers
teaching method .Through video interactivity the tutor and learners can discuss important education
material together. After completion of services either on the tutor or learners side the user is given a
chance to log off or sign out.

The type of products and services being offered
The e commerce business model is built on the education sector and much of its products
and services have been restricted purposefully for education on the learners’ part. Some of the products
being sold on the e business are e books, education materials for learners, educational stationaries such
as pens and pencils, seminars conducted via the sites e business platform (webinars) , Videos and audio
sell concerning the different courses types being offered , important educational apps and software for
learners improved productivity even when he or she does not have a scheduled class or productive
appointment with the tutors , online courses to be paid for and membership fees on some other tertiary
subject the learner might want to be familiar with. The tutors in return will be offering teaching services
to the different categories of learners once they have come to a familiarization between the two. The
tutors deliver a comprehensive in depth teaching on the course specified and scheduled on them while
the clients who are comprised on learners seeking for knowledge are provided with a comfortable
learning experience.

The business statement
In this ever changing globe we are committed and dedicated to give an education of high
quality and relevant to today’s world within the comfort of your seating.
The above business statement is the bed rock of our e learning platform , the different people
integrated on the system can have an overview of the business goals it purposefully to achieve by
familiarizing the different users on the their full work purpose on the site there it be teaching , learning
or sell services. To fulfill entirely the business statement the e business platform will be able to create
and generate new knowledge for the learners through the different arrays of courses and creative
educational endeveours put in place , Provide a well in depth comprehensive educational program that
will target a high quality teaching model on professional, undergraduate, postgraduate or graduate
level, Give rise to new fields in learning to achieve full discipline in all levels of leadership, participate

fully in education seminars provided by the state government or sponsored by specific individuals and
try to strengthen the already weaker cultural understanding between the different races and tribes
involved in the education platform.

Business vision
B...


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