Description
Choose one of the following changes in cultural values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) gender-based marketing, or (4) marketing to gay and lesbian consumers.
Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed.
Find three specific examples of organizations marketing to these changes in cultural values. Examples may be mission/value statements, print advertising, website content, and press releases, among others.
Using these examples, what is your opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy?
Discuss each example you found using specific information.
Explanation & Answer
View attached explanation and answer. Let me know if you have any questions.Hi again. I sent you a draft over 24 hours ago but I haven't heard back from you. The deadline is getting close so I have finalized the assignment. It is proofread, formatted, and cited in APA7th edition. I have especially cited your textbook. I am also attaching an outline in case you want to review the main points. If you have any issues or questions, then you can let me know and I will get back to you as soon as possible. All revisions and corrections are free until you are fully satisfied. Just let me know. :-)
Green Marketing
Student name
Department and Institution name
Course name and number
Professor name
Date
Running head: GREEN MARKETING
1
In recent decades, there has been a growing concern for environmental and ecological
welfare. People are becoming increasingly aware of the need to protect the environment. This
change in people’s attitudes towards the environment is the result of a change in cultural values.
Today, many consumers prefer products that have a minimal negative impact on the natural
environment (Mothersbaugh et al., 2020). This culture change has impacted business
organizations as well. Companies have been changing their business practices, product designs,
and operations to appeal to modern environmentally conscious consumers. Moreover, many
companies are have begun using green marketing stra...
