MGMT 518 University of Louisiana at Lafayette Social Network in Cyberspace Essay

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Business Finance

MGMT 518

University of Louisiana at Lafayette



Based upon the textbook and other research, what specific changes would you recommend that Facebook needs to make in order to dominate in the future, so that it is not swept aside by technology’s relentless advance? I need to have a graduate level response and my research question to have in text citation and a reference page.

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U N I V E R S I T Y of LO U I S I A N A at LAFAYETTE B.I. Moody III College of Business Administration • Management Department Lafayette • Louisiana • 70504 Dr. Colleen Wolverton, PhD • Associate Professor • • 257 Moody Hall MGMT 518 – Online MBA MANAGEMENT OF INFORMATION TECHNOLOGY Instructor: Dr. Colleen Carraher Wolverton, PhD Class web page and questions: Moodle. Please use the Moodle Q&A Forum to ask questions about the course. e-mail address: (e-mail preferred) Office: 257 Moody Hall Class web page: Moodle Office Hours: See below and by appointment (send an e-mail to schedule) Office Hours Tuesday 1:00 pm – 4:30 pm Wednesday 12:00 pm – 3:00 pm Thursday 1:00 pm – 4:30 pm Other hours available by appointment Course Description Administration of the information systems function. Includes impact of the function, control of information systems resources, and evaluation of projects (cost/benefit analysis). This is an online section of the course. Course Textbook The following text presents a current perspective on Information Technology in organizations. • Information Systems: A Manager's Guide to Harnessing Technology (Version 8.0) By: John Gallaugher • As this is an online course, access to a computer with speakers and a reliable Internet connection is necessary • • • Optional: read Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World by Marco Iansiti and Karim R. Lakhani Optional: read Remote: Office Not Required by Jason Fried and David Heinemeier Hansson Optional: watch The Circle movie (2017) with Emma Watson Course Website Moodle will be an integral part of this course. The course materials will be linked through Moodle. Therefore, you can login to the course webpage by going to Class Activities The class will involve three activities, some which are asynchronously online: • • • Learn: Each week, you will read a few chapters of your textbook. In addition, I will post timely news articles which describe the ways in which technology is impacting business today. Apply: Each week, you will read a case study which will correspond with the course material that you learned that week in addition to the course material that you learned in the previous weeks. Demonstrate: At certain points during the semester, you will have an opportunity to demonstrate what you have listened to, read, and learned through course assignments. Grading Scale Points 90 or Above 80 – 89.9 70-79.9 60 – 69.9 Below 60 Letter Grade A B C D F What it Represents Distinguished mastery of the course material Good mastery of course material Marginally acceptable mastery of course material Minimally acceptable achievement for credit Failure to master course material Course Evaluation Analytic Executive Reports (7 @ 14 points apiece) Student Participation and Professionalism Total Course Objectives The Digital Age 98 2 100 The business world of today is fundamentally different than any other time in history. Advances in technology have created a New Economy and placed the information technology (IT) department as an integral component of every business. It is difficult to visualize a successful company not utilizing IT. Due to the strategic importance of IT, it is important that you, as a future manager, become aware of basic IT concepts and how they can aid you in your business career. A Business Focus This course assumes a modest level of understanding of IT. Additionally, it focuses heavily on practical applications in the field of information systems, and will have an organizational and managerial focus rather than a technical one. For example, during the discussion of hardware, while it important for the technical staff to possess knowledge of how to set up a new server, the primary focus of this course will first involve developing foundational knowledge of fundamental concepts, and second, to learn how that box fits within the overall IT strategy. As future managers, it is important that you begin focusing upon decisions at the strategic, rather than operational, level. Upon completion of the course the student should be able to: • • • • • Understand the fundamental concepts involved in IT Assess the role of IT and identify new strategic applications of IT in an organization Recognize the key issues involved in the management of IT Appreciate the key technologies that will have profound impacts on organizations in the future Be aware of future trends in the IT field Course Topics The course will be segmented into four modules: 1. The challenges of managing in the digital age. In this module, the trends and challenges of doing business in the 21st century will be discussed. The module will end with an introduction to the organizational response to the digital age—the IT department. 2. Organizational Design and IT. In this module, technology basics will be discussed (including hardware, software, and infrastructure) as well as how these building blocks enable IT to empower the firm to design and develop business processes. How should IT create IT-enabled business processes? How does IT enable operational success? 3. Management of IT. In this module, the structure of the IT function will be examined. Now that you have selected the technology, how are you going to implement it? Get your users to use it? Derive value from it? Create strategies that align with the business? 4. IT and the future. In this module, issues that impact IT, both now and in the future will be studied, including the sourcing of IT from external vendors, the moral issues in technology, and the challenge of using IT for a strategic and competitive advantage. Etiquette Expectations Course conduct: Students are expected to show respect for their fellow students as well as for the instructor. Even though we are not going to see each other face-toface each week, you are expected to do the following: • • • Actively participate in classroom discussions Ask questions to clarify material that is not understood Initiate meaningful discussions to extend analysis on topics of interest (related to class material) Email & technology: Moodle will be used for this class. In addition, students are encouraged to use their university issued e-mail address/account. Students MUST place the course title in the subject line of all email correspondence. For this class, MGMT 518, will be in the subject line of all email correspondence from students. Also, please include your full name and ULID in all messages. Students are expected to check the course on Moodle on a regular basis – for this course that expectation is at least twice a week. If students receive an email from the instructor which requires/requests a reply, the reply is expected within 36 hours of the time it was sent by the instructor. Students can expect responses to emails from the instructor within 24-36 hours (typically much sooner). If you do not receive a response in this time frame, your email may have not been received and you may wish to resend the message. How to be Successful in MGMT 518 Your instructor wants you to be successful, not only in this course, but also in your future career. All of the material and assignments have been designed so that you are prepared to apply your new knowledge to your current job and your career in the future. To be successful in MGMT 518 and your future business career, consider a few recommendations: 1. Plan. You now have the syllabus for the course that includes all of the important dates. Keep track of the dates and plan your schedule around your workload. The average student should plan to spend at least 12 hours on this course each week. 2. Prepare. Be ready for each assignment deadline – read the chapters and case studies and review all videos prior to the assignment deadlines, and effectively manage your time in order to submit all assignments in a timely manner. 3. Ask questions. The only bad question is the one that you did not ask (and then missed on the exam). 4. Be professional. Think of your instructor as a boss that you want to impress – be professional with her and she will return the favor. 5. View this class within the right context. You are now building or starting your career, so do not look for shortcuts; failing to learn the course material will hurt you when you seek promotion or a new job. Start planning for your success now by treating this course as you would a job. Analytic Executive Reports The objective of these assignments is to integrate all of the knowledge that you accumulate throughout the semester in addition to supplemental high-quality research that you will locate on your own and apply it in your answers. This means that your primary goal to is to apply course material and high-quality external research within your paper. You should provide external sources (including course material and external research). Please cite your sources in the body of the document and include a references list at the end of the document. I am looking for analytical answers that apply course material in a novel and thoughtful way. I am not looking for merely an opinion piece; in this paper, you will be applying course material and conducing external research to support your recommendations. The ability to read practitioner journals and apply the latest research findings to your organization can provide a competitive advantage. As IT is constantly changing, continuously updating your knowledge base is essential in today’s competitive business environment. As you conduct your research, the following journals and newspapers are recommended (although you can also use other reputable journals): Harvard Business Review, Wall Street Journal, MIT Sloan Management Review, New York Times, MIT Technology Review, strategy+business, and MIS Quarterly Executive. The textbook and other course material should be your primary reference material. Late Assignments Timely completion of all assignments is vitally important in business contexts. Therefore, no late assignments will be accepted for any reason. It is strongly recommended that students complete every assignment early to mitigate the possibility of submitting a late assignment. Academic honesty All portions of the UL Code of Student Conduct will apply in this class. Cheating and plagiarism will not be tolerated. For clarification, consult the website Academic DISHONESTY will NOT be tolerated. Violations of this academic integrity policy will result in the student being dropped from the course with a grade of "F" and an Academic Dishonesty report (or other appropriate reports) will be filed with the University. Title IX Statement UL Lafayette is committed to fostering an environment in which all members of our campus community are safe, secure, and free from Sexual Misconduct of any form, including but not limited to Sexual Assault, Dating Violence, Domestic Violence, and Stalking. The University expects that all interpersonal relationships and interactions – especially those of an intimate nature – be grounded upon mutual respect, open communication, and clear Consent. Each student has the right to learn and each employee has the right to work in an environment free of Prohibited Sexual Conduct. Students who believe they have been harassed, discriminated against, or involved in sexual violence should contact the University’s Title IX Coordinator (337-482-1819) or visit for information about campus resources and confidential support services, including confidential counseling services. Copyright Statement Materials used in connection with the course may be subject to copyright protection. The fair use rights of your course instructor to use some materials for educational purposes may not extend to you. Accommodations for Students with Disabilities I would like to help students with disabilities achieve their highest potential in this class. To this end, students needing academic accommodations for a disability must first be registered with the Office of Disability Services (ODS) to verify the disability and to establish eligibility for accommodations. Students may call 337-482-5252 or visit the ODS office in the Conference Center, room 126. You must give me a letter from that office stating what accommodations are required at the beginning of the semester and turn in a filled slip at least one week before the scheduled exam so I can make special arrangements for you. UL Lafayette COVID-19 Policies and Guidelines Student Code of Conduct: COVID-19: The University aims to fulfill its mission while protecting the health and safety of our students and campus community at large. This includes taking steps to minimize the potential spread of COVID-19. The University will adhere to the orders, proclamations, and regulations of the Governor of Louisiana and the Mayor-President of Lafayette, Louisiana, as well as guidelines from the Centers for Disease Control and Prevention (“CDC”) and the Louisiana Department of Health (“LDH”) regarding COVID-19. This impacts the expectations of all students as the University continues to make public health-informed decisions to protect health and safety on campus. Students should read and understand the addendum to the Code of Student Conduct regarding COVID-19 and Public Health-Informed Policies, and any updates thereto. COVID-19 Mask Policy for Academic Areas: To assist in decreasing the spread of the COVID-19 virus, it is the University's policy that all students, faculty, and staff are required to wear masks or face coverings which completely cover the nose and mouth areas while inside any academic building including classrooms, labs, studios, offices, hallways, and stairways. Failure to wear a mask is a violation of the Student Code of Conduct and such violation will be forwarded to the Dean of Students for action. Students who have concerns about wearing masks due to a disability or medical condition may discuss a modification to the University's mask policy with the Office of Disability Services. In order to discuss a modification for the Fall 2020 semester, students must first register with Disability Services. All registrants will be contacted to arrange a virtual meeting for further discussion. Learn more about Disability Services and accommodations on the Student COVID-19 Response page. Email questions to COVID-19 Attendance: If you are experiencing any signs or symptoms associated with COVID-19 (refer to the most recent Centers for Disease Control [CDC] guidance on possible symptoms), do not come to class or to campus. First, contact Student Health Services (337-482-1293) or your medical provider, then contact your instructors to inform them of your situation and discuss possible arrangements and ways to keep up with the courses. If you do not feel well for any reason and are staying home, including for symptoms of COVID-19, fill out the Anticipated or Unplanned Absence Form. If you are required to self-isolate or self-quarantine because of COVID-19, do not come to class or to campus. All students who are required to self-isolate or self-quarantine because of COVID-19 must complete the Dean of Students’ Absence Reporting Form (they do not need to complete the Anticipated or Unplanned Absence form) and email their instructors for support and resources. Do not wait until you are behind to reach out to your instructors. Options will vary depending on when during the term you are unable to participate, how much class time and coursework is missed, and the nature of the course. Options may include, but not be limited to, transitioning to learning and testing remotely during your absence; in extreme cases, withdrawing from the course, or receiving a grade of incomplete. Contact your instructor and academic advisor with any questions. For requests to move from on-campus to remote learning for reasons related to COVID19, a student initiates a written request to the faculty member. The faculty member considers the students request, learning objectives of the course, and educational technology available to determine if an arrangement for remote instruction is feasible. If an agreement is not possible then the student may bring the request to the department head of the course for a resolution, then to the academic chain of approval. Learn more on the Student COVID-19 Response page on the University's website. If you have any questions or concerns, email Faculty Guidelines: Academic departments will procure a supply of masks through Facilities Management to make available to faculty for students who do not have a mask. If a student is required to wear a mask but is not wearing one as required in academic areas, faculty will provide a mask to the student and inform the student that it is a violation of the Code of Student Conduct not to wear a mask. If the student does not use the mask, the student will be required to leave the classroom and the faculty will advise them that they will report it as a violation of the Code of Student Conduct. The faculty will complete the Community Reporting Form found on the Office of Student Rights and Responsibilities website. Any class missed due to a student’s failure to adhere to the requirement of wearing a mask will be recorded as an unexcused absence. The student will not be allowed into the academic setting until clearance has been provided from the Office of Student Rights and Responsibilities. Students should stay in contact via e-mail with their instructors/professors pending clearance. Health or Safety Risk: The University may request or require a student to leave campus when that student’s continued presence on campus poses a health or safety risk for community members. Course Schedule Learn (Textbook Readings) Chapter 1: Setting the Stage: Technology and the Modern Enterprise Apply (Case Studies) Chapter 4: Netflix in Two Acts: Sustaining Leadership in an Epic Shift from Atoms to Bits 2 Chapter 13: Understanding Software: A Primer for Managers Chapter 5: Moore's Law and More: Fast, Cheap Computing, and What This Means for the Manager 3 Chapter 6: Disruptive Technologies: Understanding Giant Killers and Tactics to Avoid Extinction Chapter 9: Social Media, Peer Production, and Leveraging the Crowd Chapter 7: Amazon: An Empire Stretching from Cardboard Box to Kindle to Cloud Chapter 11: Facebook: Platforms, Privacy, and Big Business from the Social Graph Chapter 12: Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech with Fashion Chapter 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity Chapter 3: Zara: Fast Fashion from Savvy Systems Module 1 4 5 Chapter 15: Data and Competitive Advantage: Databases, Analytics, AI, and Machine Learning 6 Chapter 14: Software in Flux: Open Source, Cloud, Virtualized, and AppDriven Shifts Chapter 17: Information Security: Barbarians at the Gateway (and Just About Everywhere Else) 7/8 Demonstrate (Assignments) • Course Introduction • Overview of Course Material (Syllabus) • Submit Individual Analytic Executive Report • Submit Individual Analytic Executive Report • Receive Group Assignments Submit Individual Analytic Executive Report Submit Group Analytic Executive Report Submit Individual Analytic Executive Report Submit Individual Analytic Executive Report Submit Group Analytic Executive Report Analytic Executive Reports Answer each question for the corresponding Chapter. For each response, I will be evaluating how well your answers incorporate course material (in addition to other scholarly sources you may wish to cite). The rubric for these assignments is available at the end of the syllabus. You should include in-text citations and a references cited page at the end of your document (use APA format for the references). The rubric for these assignments is available at the end of the syllabus. Submit your document though the corresponding link in Moodle by 6 PM CST on Monday on the date specified on the course schedule in the syllabus or in Moodle. You should identify the question you are responding to, and then answer it. And then identify the next question and then your response, etc. When you are working as a group, you should utilize your experiences from multiple group members and multiple group member’s organizations’ in your response to the questions. These parts should not merely be written by one member, but may incorporate one team member’s experiences after multiple robust group discussions with input from the entire group. Each of the questions should include insight and inclusion of course material from all group members. Your primary sources should be your textbook and other course material. You should also incorporate references from high-quality sources such as Harvard Business Review, Wall Street Journal, MIT Sloan Management Review, New York Times, MIT Technology Review, strategy+business, and MIS Quarterly Executive (these are all available online through the ULL library). When selecting a news article, you cannot use the same article as anyone else in the class (to your knowledge), and it is recommended that you select a recent news article from a high-quality news source from the ULL library (not Google). Chapters 1 & 4 1) What are the top 3 skills that today’s managers need that weren’t required a decade ago? Explain through citing material from your textbook in addition to other high-quality sources. 2) How has Netflix leveraged crowdsourcing and code contests? 3) Describe in detail your own creative idea for how Netflix could leverage crowdsourcing in the future. 4) Search online for a recent report or news article that demonstrates the impact of technology on businesses. Provide a brief summary of the article and how it relates to the course material in this module. Chapter 13 & 5 1) Explain the difference between hardware and software, and provide examples of both hardware and software that are currently being used in your organization. 2) According to the textbook and high-quality research, what can a manager do to influence employees to effectively utilize the technology the organization has invested in? 3) Summarize a news story describing a business that either successfully or unsuccessfully implemented an ERP, and explain the impact it had on the organization. 4) Explain the advantages of using computing to simulate an automobile crash test as opposed to actually staging a crash, utilizing external sources to support your assertions. Moreover, provide a similar example of how computer simulations could be utilized in the industry you currently work (or the industry in which you plan to work) and discuss the advantages it would provide in that specific industry. 5) If you were the new CIO of Disney, and the CEO wanted you to expand the use of the MagicBand technology for other uses, describe in detail other ways in which this technology could be used. Cite material from your textbook in addition to high-quality external sources. Chapters 6 & 7 1) Describe how blockchain technology could be utilized in your industry in the future. 2) How could Amazon create synergies with its purchase of Whole Foods, and not just rely on more sales through groceries? 3) What should be Amazon’s next strategic focus? Explain. Chapters 9 & 11 1) Explain why an organization would take an embassy approach to social media. Explain why this approach would or would not be useful for your particular company. 2) Find and describe an example in the media of social media excellence and an example of when an employee’s social media activity was an embarrassment to an organization. 3) Locate and describe an article that recounts how an example organization (not including Legos) utilizes crowdsourcing. 4) Based upon the textbook and other research, what specific changes would you recommend that Facebook needs to make in order to dominate in the future, so that it is not swept aside by technology’s relentless advance? Chapters 15 & 12 1) Is data a source of competitive advantage? Explain through citing material from your textbook in addition to other high-quality sources. 2) Describe a situation in which data might be a source for sustainable competitive advantage in your organization or industry. 3) In what situations might data not yield sustainable advantage in your organization or industry? 4) In what ways is data collected at Rent the Runway? 5) How does data enhance the customer experience at Rent the Runway? 6) What improvements would you recommend for Rent the Runway Chapters 14 & 18 1) List the main software product that your organization currently uses. 2) Research and describe an OSS alternative for the software your organization utilizes. 3) List the pros and cons of implementing the OSS option in your organization. 4) List some of the risks associated with using OSS. 5) Give examples of types of firms in your industry that might decide not to adopt OSS software, and explain why. 6) Would cloud computing work well in your organization? Explain why or why not. Cite material from your textbook in addition to the HBR article and video. 7) What did Google do differently than their competitors in order to succeed in a competitive market? 8) Conduct research on Google glass. Describe one example of how the product is currently being used (in any industry), and describe one way in which you think it could be creatively implemented in your industry. 9) Watch the news video Google Duplex and then answer the following questions: A. Would Google Duplex be considered Artificial Intelligence (AI)? Explain why or why not. Use your textbook and high-quality external sources. B. Describe way in which your organization could use the Google Duplex technology. C. Describe some potential issues with your customers and employees adopting this technology? What would you do to overcome these issues? Cite your textbook and high-quality external sources. Chapters 17 & 3 1) Research the data breach at Equifax or Target Corporation in the textbook and online. What weaknesses in security did the hackers exploit? 2) What should a company who has experienced a data breach do to earn back customer trust? 3) What lessons can CIOs learn from this incident? 4) Describe the most effective methods to protect your organization from hackers, according to the textbook and high-quality external sources. 5) Does a traditional Internet storefront work well with Zara’s business model? Why or why not? Analytic Executive Report Paper Grading Guide Criterion Exceeds Expectations Above Average Meets Expectations Below Expectations (13-14 point) (11-12 points) (9-10 points) (0-8 points) Knowledge Appropriate application of Appropriate response to Appropriately responds to task; Does not respond to Demonstrates knowledge of topic content; goes beyond task; cites sources from cites authoritative sources task; shows little or no questions based on assigned comprehension to both assigned and external from assigned readings in ability to apply course reading, experience, and demonstrate ability to readings; deft use of support; names some content; does not cite additional research. synthesize and apply material examples examples sources Demonstrates ability to integrate to previous week’s readings course material additional and contemporary world research and experience. events Original Thinking Articulates and thinks at near- Uses paradigms of course Appropriate presentation of Shows little or no Demonstrates original thinking expert level; synthesizes and author and makes course concepts; able to original thought; and ability to "push back" on applies course concepts connections to other provide examples from own frequently unable to sources rather than simply deftly; derives new paradigms experts and situations; experience and scholarly apply basic concepts. reproducing another author’s appropriately based on able to explain difficult literature; uses paradigms Response is largely thoughts. Direct quotations are research and lessons learned; concepts; may disagree presented by course authors. descriptive, not used sparingly and judiciously, questions authority based on intelligently with some analytical. and sources are properly logic and external research readings by citing other identified and integrated into your support. authorities and anecdotes. own thoughts and ideas. Research Quality Exceptional research support; Solid ability to understand Demonstrates understanding Shows little or no ability Demonstrates understanding of not only cites a variety of sources and to incorporate of sources and ability to to support assertions sources and ability to incorporate appropriate sources but a variety of sources into incorporate a variety of with source citations; a variety of sources into the makes novel interpretations the analysis (both course sources into the analysis (both rarely references analysis (both course material and applications to display material and additional). course material and course authors. and additional). Incorporates a knowledge of domain. Above the norm. additional). Incorporates a good mix of sources from good mix of sources from scholarly journals, texts and scholarly journals, texts and popular journals. popular journals Logical Arguments Superb logic consistently Solid in defining Assumptions and beliefs are Arguments are illogical; Assumptions and beliefs are displayed; gifted in defining assumptions and beliefs; identified; terms are defined. assumptions and beliefs identified; terms are defined. assumptions and supporting assertions are always well- Assertions are usually are undefined; provides Assertions are supported with assertions. supported. supported with evidence. no logical support for evidence. thoughts. Organization of Ideas Superior writing expression; Exceptional organization Writing is clearly organized; Thoughts are Writing is clearly organized; writing is of professional usually displayed; thoughts thoughts are usually clearly disorganized and/or thoughts are clearly expressed. quality in expression and are always expressed. unclearly expressed. organization. understandable.
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Facebook is the most engaging social network in cyberspace currently. It was built in
exclusivity, and the community is open to anyone either belonging or not belonging to an
academic society (Robin, 2006). Facebook has also been considered the most successful firm in
history after only operating for 14 years with more than 2.2 billion users and ranked among the
five most prominent firms in their market capitalization($442 Billion) (Birch & Cochrane, 2021).
Significant evidence suggests that Facebook has encountered many apparent flaws, but many
people still love it, and it still has the potential to transform the world in the future. Facebook
technically provides a space where people can connect with other friends and family than any
activity other than work, family, and sleep. Nowadays, it is a media company, a utility and
integral piece of information infrastructure where hundreds of publishers and media companies
reach their vast audience base.
Although fortunes are fickle and the future often hides surprises, especially from
companies with a lot of hubris, Facebook still can dominate the social media platforms in the
future with the looming and relentless technolog...

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