Chapter 2 First and foremost, as all other products Munchy’s company focus on the Halal status seriously because its a huge concern for most of their customer. Secondly, everyone of us are aware about the important of our own health. Therefore, Munchy’s company came up with snacks that is good for our health and weight loss. They promoted their brand with a packaging products that makes the customers live easy to carry with them. In order to predict the trend around the market, they did a small research on the biscuits during old period and they found out that the biscuits are too dry. Therefore, they came out with a mission to make a fun, delicious and yummy biscuits and eventually stands an international hygiene status in biscuits production. They used judgmental forecasting in order to obtain the demand. Moreover, the product is always in customer mind as the marketing video is done in a funny and attractive way. This video attracts small ages and elder ages as well to purchase their products. They promotes their biscuits as one of the healthiest breakfast to keep our body fit. Besides, they have come up with different ingredients that is rich in fibre and other nutrients that is good for our health. Most of the customer are happy with product because it is handy and covers majority of the customer taste. This makes their production hit the roof and covering almost over 50 country under their production. In a nutshell, this company has a cyclic trend which allow them to know the most preferred flavour by their customer. For instance, dark chocolate flavour wins more compared to the peanuts flavour. Therefore, the production of the dark chocolate flavour is higher compared to the peanut. Through this trend they will able to track the customer satisfaction as well for a better quality of production in the future. Reference url 1. https://www.nutritionix.com/i/munchys/oat-krunch-dark-chocolate/583a84b8f6be7dce57e7c527 2. http://www.munchys.com/about-us/our-responsibilities/ Chapter 3: The activity of designing and arranging people, infrastructure, communication, and material components of a service to improve its quality, as well as the interaction between the service provider and its consumers, is known as service design. Service design can be used to inform modifications to an existing service or to build an altogether new service. Which is the design process followed by Munchy’s to produce Munchy’s oat krunch dark chocolate. It is classified under this design process line because as we can see it is an improved version of a normal cookie/snack meal. However, the great service design strategy followed by the company produced something new and innovative. A big percentage of people view cookies as an unhealthy/full of calories meal. Munchy’s oat krunch managed to improve on that point by mixing oats which is considered healthy and carries a lot of nutrition's then mixed it with assorted flavors, producing what we know now as munchy’s oat crunch dark chocolate. This proves that the company did its research on how to have a big impact on the market by making the product more approachable by a new category of customers making it one of the highest selling products in its line. Munchy’s started off as a local Malaysian company. After establishing its presence in the country by its products the next step for them was to expand. This expansion/development came in two stages. 1)First development stage was in the global production line. They aimed to be a well-known international company. The manufacturing capacity of Munchy expanded every year as the owners strove to achieve their objective of marketing Munchy worldwide. South Africa was the first place to expand internationally. The brothers then partnered with a renowned MNC chocolate business to broaden the line of Munchy products to include chocolate wafers. Now Munchy’s is a Snack food producer located in Malaysia having a presence in more than 60 countries worldwide. 2)Second development stage can also be known as keeping up with the success. The company then started coming up with new ideas on how to keep their products interesting worldwide then they decided to expand their products range. Now Munchy’s has around seven worldwide well-known products which expanded their profits range and made sure they are still one of the leading companies in the food/snack meal business. Munchy is continuously looking at possible new goods and advancements to maintain his status in Malaysia's most inventive kitchen brand. Although Munchy's already has a significant presence in Malaysia, it remains high by continually enhancing its product appeal and network on the market in Asia and beyond. In addition, Munchy believes and accomplishes it through its smart consumer marketing, by believing in powerful and successful branding. To that end, Munchy's is continually developing brands via its many inventions and new items. One of the major drivers of Munchy's brand is its active involvement as a sponsor. Munchy's is a large player and a strong sponsor and is currently the proud patron of concerts staged by prominent event organizer's, TV and radio stations. Previously, Munchy's sponsored the Miss Chinese Cosmos Southeast Asia pageant with its own title - Fun & Fit from Miss Munchy. The term corresponds to the release of its new health product portfolio, Oat Krunch. Reference: 1) https://www.ukessays.com/essays/marketing/the-strategy-used-by-munchys-make-the-companymarketing-essay.php 2) https://en.wikipedia.org/wiki/Munchy%27s 6:51 9 +60 18-227 3686 25/06/2021, 5:23 PM All Media X Assignment Instruction_MEF... ASSIGNMENT SELECT ONE (1) of the products given below AND answer all the following discussion item below. (1) MUNCHY'S Oatkrunch (Dark Chocolate) (2) Gardenia Original Classis In order to answer all discussion items, you need to read, understand and use the information in all mentioned topic which being highlighted. The answer that you write must be referring to the topic in MEFB433. You may refer to their website as well this video to accompany the basic idea of the factory as well for discussion item: https://youtu.be/8siGamboJ8L.OR https://youtu.be/FAT9vJUXnri?t=4 Item Topic Discussion Topic in MEF B433 Discuss: Chapter 1 (1) How this company can survive in the market (2) How is their productivity looks like 1 (3) Is this company apply concept of Industrial Revolution 4.0? You need to explain this based on the video which being given. You need to watch the video till end to see the technologies which being used by the given factory Based on the product, discuss Chapter 2 (1) What is their strategy to ensure customer always get the product? How they can predict? Through which method. (2) Does their product always is the mind of customer? Get the user feedback/review. (3) Is there any specific trend of this product need to be focus? Whether it is cyclic, seasonal or no trend. Discuss Chapter 3 (1) Does this product under service design or product design? State the reason of the selection. (2) How they do their development of the product? Explain based on concept leamed in chapter 3. (3) How they promote this product? Product being packed in a plastic packaging with complete information such Chapter 4 as address of the company. Discuss (1) In your opinion, how do they run the production? What type of layout being applied? Explain via using diagram as well. (2) Do you think the current location of the factory is still good? Explain in term of location, population and logistics (3) Does it need to be shift to new location? Give your logic explanation on this question. (4) How to shift to new location? Any factors to be considered? By observing the product, discuss Chapter 5 (1) Does this product fulfill the customer requirement? 5 (2) How do you think the quality of the product? (3) Can you describe any failure of this product that you can detect? You must inspect the product in order to identify it and DO NOT just make an IMAGINATION. Shows the inspection being conducted. 3 / re * SELECT ONE (1) of the products given below AND answer all the following discussion item below. (1) MUNCHY'S Oatkrunch (Dark Chocolate) (2) Gardenia Original Classis 1 2 In order to answer all discussion items, you need to read, understand and use the information in all mentioned topic which being highlighted. The answer that you write must be referring to the topic in MEFB433. You may refer to their website as well this video to accompany the basic idea of the factory as well for discussion item: https://youtu.be/8siGdmk0j8l OR https://youtu.be/FAT9vJUXnrift=4 Item Topic Discussion Topic in MEF B433 Discuss: Chapter 1 (1) How this company can survive in the market (2) How is their productivity looks like (3) Is this company apply concept of Industrial Revolution 4.0? You need to explain this based on the video which being given. You need to watch the video till end to see the technologies which being used by the given factory Based on the product, discuss Chapter 2 (1) What is their strategy to ensure customer always get the product? How they can predict? Through which method. (2) Does their product always is the mind of customer? Get the user feedback/review. (3) Is there any specific trend of this product need to be focus? Whether it is cyclic, seasonal or no trend. Discuss Chapter 3 (1) Does this product under service design or product design? State the reason of the selection, (2) How they do their development of the product? Explain based on concept leared in chapter 3. (3) How they promote this product? Product being packed in a plastic packaging with complete information such Chapter 4 as address of the company. Discuss (1) In your opinion, how do they run the production? What type of layout being applied? Explain via using diagram as well. 4 (2) Do you think the current location of the factory is still good? Explain in term of location, population and logistics (3) Does it need to be shift to new location? Give your logic explanation on this question (4) How to shift to new location? Any factors to be considered? By observing the product, discuss Chapter 5 (1) Does this product fulfill the customer requirement? (2) How do you think the quality of the product? (3) Can you describe any failure of this product that you can detect? You must inspect the product in order to identify it and DO NOT just make an IMAGINATION. Shows the inspection being conducted. 3 5
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