******!!!!!!%%%% The above attachment must be read and the below assignment has to be related this attachment %%%%!!!!!!!!*********
to build your marketing plan, this assignment focuses on your product and
service. Remember from the Assignment Overview that your product must also have
a service component.
a four to five (4-5) page paper in which you:
Discuss the type
of product the company will offer and identify its primary
service component of the product and how it will be used to enhance the
Explain how the
product could be expanded to a product line, and the depth and breadth of
the core business may change in response to industry or market changes.
marketing plan with at least two (2) reference sources that discuss the
nature of the product.
assignment must follow these formatting requirements:
Be typed, double
spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions.
Include a cover
page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required assignment page length.
specific course learning outcomes associated with this assignment are:
different types of products in the marketing exchange process and create
dynamic strategies for competing.
Use technology and information resources to research issues in
and concisely about marketing management using proper writing mechanics.