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WW1502

Business Finance

Description

In Chapter 8, the authors discussed the different types of analytics goals a website could select. This exercise will help you learn to think critically about the types of goals you should set up for a website and give you a little more knowledge about the technical details involved in setting up these goals. If you would like more information about analytics goals, Google provides an overview here. https://support.google.com/analytics/answer/101204...

To receive credit for this exercise, answer the following questions:

  1. What kind of websites might use a duration goal? What kind of website might use pages/screens per session goals? Explain and provide at least two examples of each.
  2. When would you use an event goal instead of a destination goal? Illustrate your answer with at least two examples.
  3. Select your favorite online retailer. What type of goal would this retailer use to document a purchase in analytics? Starting on the site's home page, create a conversion funnel to illustrate a specific purchase you (or someone like you) might make on this site. Which customers would not be counted in this conversion model?

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Explanation & Answer

Attached.

Running head: ANALYTICS GOALS

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Analytics Goals
Name
Institutional Affiliation

ANALYTICS GOALS

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The types of websites that need to use duration goal include e-commerce websites and
blogging websites. In electronic commerce websites, duration goal is required to examine and
track their customers depending on how much time they take to stay on the website for a
specified period. They can know the specified time that a customer spends trying to buy their
products.
Examples


https://www.amazon.com/



http://www.ebay.com/
Blogging websites are determined by tracking the length of time that has been spent

by people who visit their websites to read their blogs. When people spend more time on the
blogging websites, the bloggers will, therefore, make more interesting stories so that they can
spend more time there.
Examples


http://lifehacker.com/



http://mashable.com/
The websites that need to use pages per session goals include community building

websites and writer websites. Community building websites use pages per session goal to
track the number of visitors that visit the site. It, therefore...


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