MGT 599 Trident University International Strategic Management Paper

User Generated

cnzrynanten

Business Finance

MGT 599

Trident University International

MGT

Description

In a 7- to 10-page paper, integrate your external and internal company analysis, completing a formal company SWOT.

Keys to the Assignment

  • Step 1: Perform research, and complete an industry analysis using each of the Five Forces in Porter's model. Support your analysis with current financial, operational, and marketing data.
  • Step 2: Complete your external analysis using each of the four elements in the PEST analysis. When considering economic data, use the most current data you can find.
  • Step 3: Write up the results of your external analysis, and be sure to label the impact of each of the Five Forces as high, moderate, or low. Taken together, the Five Forces analysis and the PEST analysis should lead to conclusions about the overall opportunities and threats facing Pepsico as revealed by your research. All data and factual information that you report in your Five Forces and PEST analysis must be properly cited using APA style.
  • Step 4: Conduct a critical and thorough internal analysis of Pepsico, assessing as many of the company’s key internal strengths and weaknesses as you can. Consider the operations, customer service, finance, human resources management, and marketing functions. See the following website, as it will help you decide which strengths and weaknesses you might wish to evaluate: http://www.businessballs.com/swotanalysisfreetemplate.htm
  • Step 5: Discuss the results of your internal analysis, including your conclusions concerning the strengths and weaknesses facing Pepsico.
  • Step 6: Synthesize your internal analysis with your external environmental analysis, formulating a complete SWOT analysis. Provide a SWOT diagram (include as an Appendix – not as part of the written analysis) in which you show – in each of the four quadrants – the most important 3-4 company strengths, weaknesses, opportunities, and threats. Each of these should be discussed thoroughly within your written analysis.
  • Based on your SWOT, give very specific and informed recommendations as to what the company should do. Give your overall analysis—does the company have more strengths than weaknesses? More weaknesses than strengths? Whatever you decide, you need to recommend (with strong, convincing support) what you believe should be the company’s strategy — in response to your collective assessment of the organization's strengths, weaknesses, opportunities, and threats. You must demonstrate evidence of critical thinking – do not simply restate facts you have learned about the company. Interpret the data and factual information you have found instead.
  • Step 7: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as Pepsico's external consultant. This is a professional document. Follow the format below:
  • Executive summary: This is a synopsis of the main points, conclusions and recommendations made in the longer report. If you would like a refresher on writing an executive summary, check this website: http://www.csun.edu/~vcecn006/summary.html
  • Introduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.
  • Main Body: The "meat" of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with section headings.
  • Conclusion: Summarize your paper in the light of your thesis statement.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.

STRATEGIC MANAGEMENT PROCESS

1

Strategic Management
Student’s name
Course code
Instructor’s name
date

STRATEGIC MANAGEMENT PROCESS

2

Section 1: Executive Summary
PepsiCo is a global beverage and food company currently operating in more than 200
countries. The company was founded by Donald Kendall in 1965 and has remained significant in
the food and beverage industry since then, primarily due to the adaptability of its business
strategies which enable it to evolve and fit in new trends. Its mission statement clearly shows the
company's adaptability to suit its consumers as it states that the company is geared towards
customer satisfaction and service (Lombardo, 2017). The company's primary stakeholders are its
customers, vendors, investors, workforce, and the various governments of the countries it
operates in. These stakeholders are the reason for the companies continued innovativeness and
adaptiveness. PepsiCo aims to sustainably remain a force to reckon with in the food and
beverage industry by keeping its customers satisfied while simultaneously making large profits,
generating a lot of revenue, and taking care of the environment. The priority given to the
customers and consumers of the PepsiCo products overrides all other objectives, which is evident
in the mission and analysis statement of the company: “Create more smiles with every sip and
every bite.” To comprehensively uncover the reasons for the company's remarkable success,
below is a formal business report that essentially analyzes the factors that impact the company
and the food and beverage industry in general.

STRATEGIC MANAGEMENT PROCESS

3

Section 2: Introduction
The food and beverage industry is very competitive. PepsiCo's continued success over the
years begs the question: what is the reason for their success? Moreover, the company has grown
from a national stature to a global position in the industry. This has to be linked to how the
company weaves its strategies to combat the industry's factors (About the Company, n.d.).
Surface-oriented accounts that seek to answer this question majorly point to corporate social
responsibility. However, with the multi-faceted and multi-dimensional nature of the food and
beverage industry, there has to be more than the company does to stay afloat and even make
strides forward.
To understand the multi-faceted and multi-dimensional nature of the food and beverage
industry in a bid to establish the factors promoting or curtailing the success of PepsiCo, in this
paper, an analysis of external and internal factors has been conducted. In this paper, I aim to
comprehensively analyze the industry environment of the food and beverage industry,
specifically the aspects of the environment affecting PepsiCo. For PepsiCo to maintain its
trajectory and remain as successful as it has been for the last 56 years, management should stay
aware of the internal and external environment of the industry.
To create this awareness, this business report contains a porter industry analysis which is
supplemented by a PEST analysis, all in a bid to get in-depth knowledge of the external
environment in the industry. To top it all off, the report entails a SWOT analysis which is meant
to add to the comprehensivity of the analysis by comparing the various aspects in the internal and
external environment. All this culminates in a recommendation and a conclusion at the end of the

STRATEGIC MANAGEMENT PROCESS

4

report, which are both conclusive responses to the ...


Anonymous
Awesome! Perfect study aid.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags