ITS 833 Oklahoma State University Microsoft Information Governance Paper

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Fnzrre1234

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its 833

Oklahoma State University Oklahoma City

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Scenario: You have recently been hired as a Chief Information Governance Officer (CIGO) at a large company (You may choose your industry). This is a newly created position and department within the organization that was founded on the need to coordinate all areas of the business and to provide governance of the information. You will need to hire for all positions within your new department. The company has been in business for more than 50 years and in this time has collected vast amounts of data. Much of this data has been stored in hard copy format in filing cabinets at an offsite location but in recent times, collected business data is in electronic format stored in file shares. Customer data is being stored in a relational database, but the lack of administration has caused data integrity issues such as duplication. There are currently no policies in place to address the handling of data, business or customer. The company also desires to leverage the marketing power of social media, but has no knowledge of the types of policies or legal issues they would need to consider. You will also need to propose relevant metrics that should be collected to ensure that the information governance program is effective. The CEO and Board of Directors have tasked you to develop a proposal (paper) that will give them the knowledge needed to make informed decisions on an enterprise-wide Information Governance program, addressing (at a minimum) all of these issues, for the company. Requirements: The paper should include at a minimum of the following sections: a. Title page b. Executive Summary (Abstract) c. Body i. Introduction (including industry discussion – 1-2 pages) ii. Annotated Bibliography (2-3 pages) iii. Literature review (2-3 pages) iv. Program and technology recommendations, including: 1. Metrics 2. Data that matters to the executives in that industry, the roles for those executives, and some methods for getting this data into their hands. 3. Regulatory, security, and privacy compliance expectations for your company 4. Email and social media strategy 5. Cloud Computing strategy d. Conclusion e. References 2. You must include at least two figures or tables. These must be of your own creation. Do not copy from other sources. 3. Must cite at least 10 references and 5 must be from peer reviewed scholarly journals (accessible from the UC Library). 4. This paper should be in proper APA format and avoid plagiarism when paraphrasing content. It should be a minimum of 8 pages in length (double-spaced), excluding the title page and references. Milestones: • • • Total: Week 3 – Introduction Section - A 2-3 page paper describing the industry chosen and potential resources to be used. 100 pts. Week 5 - Develop a full annotated bibliography (3-4 pages) and develop the literature review (3-4 pages). 200 pts. Week 7 - Completed final research paper (both milestones combined together and include the last sections as discussed in the list above). 300 pts. 600 pts
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Explanation & Answer

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Information Governance
Student’s Name
Institution Affiliation

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Information Governance
Introduction

Microsoft Corporation is a multi-national technological organization. The company
ensures that is competitive and innovation to maintains its competitive advantage in the market.
Therefore, using information governance can help the company to ensure there is effective
communication and policies that protects data and information of the firm and consumers.
Information Governance (IG) is concerned with the methods in which businesses operate and
manage their data. It deals with personal and sensitive information concerning patients/clients,
users, and staff. Financial records and accounting records are examples of company information
(Microsoft, 2017).

Information governance enables organizations and individuals to ensure that personal
information is managed legally, efficiently, and effectively in order to deliver the best possible
care. IG provides a framework that collects all of the requirements, best practices, and standards
for handling personal data. It accomplishes this by establishing a separate department for health
aid and personal guidance, adhering to legislative requirements, and enhancing programs that
focus on developing standards and providing resources to meet the stated objectives. The
purpose of these regulations is to help businesses and individuals are more dependable in their
handling of personal data by avoiding duplicating other people's efforts (Soma, et al., 2016).

Employees can deal with records/knowledge in a secure manner thanks to information
governance. Information governance is comprised of various standards and procedures, including
information quality and accreditation, required consent prior to sharing information, Caldecott
distribution of client-specific information, and the Data Information Act, among others.

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Information governance faces several obstacles, such as cost increase, which suggests that as
data accumulates, it becomes more expensive to keep and retrieve it. It is vulnerable to cyberattacks; someone may gain access to information that you feel is protected and safe. It also
carries a higher risk of complexity, as deciphering the data stored may be difficult and timeconsuming (Microsoft, 2017). Finally, it may be subjected to regulatory inspection and a flood of
data.

Annotated Bibliography
Tsosie, R. (2019). Tribal Data Governance and Informational Privacy: Constructing Indigenous
Data Sovereignty. Mont. L. Rev., 80, 229.
In his article, the author discusses the claims associated with information privacy and
sovereignty by examining the nature of the corresponding claims and explores how the ethnic
governments can practice effective administration over the assembly and utilization of data
regarding the community and its members. The author approaches the issue in three sections,
which he has researched comprehensively. In the first section, he explores the challenge of data
security in the modern world by framing the changes in nature inside its national and global
contexts.
The author then proceeds to explain the rights of organizations and governments when
exercising information governance and privacy measures they should erect in place. In the
second section of the article, the author examines the numerous claims enclosed within the
transfer of indigenous data and the present context that is backing up data governance by the
regional governments. In the third section of the article, he performs a close examination of the
substantive sections of research that attempt to scrutinize the extent to which these principles are

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extending. The author later concludes and provides excellent recommendations for the necessary
actions that tribal governments and their organization should embrace to ensure that they will
have total control of their data.
Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition,
conceptualization, taxonomy, validation, and plan. Journal of the Academy of Marketing
Science, 49(1), 51-70.
The authors point out that even though social media quickly gains significance as a chief
element of the firm strategies, preliminary research has scientifically incorporated and prolonged
knowledge regarding social media marketing approaches (SMMS). The authors propose that to
close this gap, marketers should be educated about the scope of social media marketing and how
it will help them position their products strategically in the market. The authors then begin by
defining social media marketing strategies as using social platforms and market approach
dimensions to sell a firm's products to customers who are concentrated on these platforms.
The authors explain that this analysis is then followed conceptualization of the
evolutional processes of the SMMSs, which comprises of various components, including inputs,
product drivers, outputs, and throughputs. The authors then give a solid proposition regarding the
taxonomy that groups social media marketing into various categories depending on their maturity
level. The levels include the social commercialization strategy, social monitoring approach,
social content approach, and social customer relationship management strategy. Their research
was validated by utilizing the information obtained from previous empirical research studies and
the data gathered from engaging interviews and quantitative surveys among the social media

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marketing directors. The authors then conclude their research by providing informative
directions on the topic, drawing support from scholars who specialize in this field alone.
Jacobson, J., Gruzd, A., & Hernández-García, Á. (2020). Social media marketing: Who is
watching the watchers? Journal of Retailing and Consumer Services, 53, 101774.
According to the authors, the ease of accessibility and availability of social media
platforms have opened up a spring of wealth that marketers can rely on to leverage their
marketing efforts by gaining substantial insights into digital marketing. The authors also point
out that there is scant information regarding better usage of social media marketing to seal the
gap in comprehending customers' comfort by marketers using the social media platform to
market their products. Their study further analyzes the situation by using a population of
balanced consumers to recognize customer perceptions about social media usage. The study then
examines the relationships between the consumers and their comfortability to trust the marketer's
platforms by using publicly available social media information. The author's research further
extends to determining the extent of applicability of the communication privacy administration
theory and its relationship to social media and then introduces practical marketing efforts by
developing a new construct of significance for future research in marketing efforts.
The authors define marketing comfort as the level of an individual's comfort when using
social media platforms for targeted consumer relationships, advertisement, and ideology mining.
In the face of construct establishment, the authors identify that using targeted advertising is the
most superior component that contributes to marketing comfortability compared to customer
relations and opinion mining, through a thorough understanding of the various components that
propel consumer comfort with the developing market practice. The authors propose various

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strategies that marketers can employ to mitigate and support customer concerns to ensure that
they can develop optimal support for their businesses.
Mikalef, P., Boura, M., Lekakos, G., & Krogstie, J. (2020). The role of information governance
in big data analytics-driven innovation. Information & Management, 57(7), 103361.
The authors begin by recognizing the significance of information governance by stating
that firms are willing to spend millions fostering innovation and outdo competitors. Moreover,
the authors identify that while practitioners and scholars are starting to examine the alterations in
these technologies that comprise the overall business value, there are still some uncertainties
regarding the conditions that help drive innovation. To seal this gap, the authors draw support
from the resource-based perspective of the information governance theory to describe the
interplay between an organization's enormous data analysis capacities and its practices to shape
information capabilities. Further, the authors argue that an organization's big data analytics plays
a significant role in enhancing it to attain optimal innovation capacities and increase radical
abilities that information governance will help remodel this innovation relationship. The authors
gathered information from 175 information technology managers and other business managers to
validate their model's ability. The outcomes revealed that the big data analytics governance could
maximize potential impacts on improving innovation capabilities through better data
management.

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Literature Review
This section will cover the principle factor of information governance and relate it to its
relationship with organization content administration. The paper will refer to Microsoft Inc.,
where information governance is needed to improve the low level of knowledge currently facing
the organization. Information governance is def...


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