BINT 3331 01 UIW CVS Health Australian Market Penetration Plan Student PPT

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BINT 3331 01

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BINT 3331-01 H-E-B School of Business and Administration University of the Incarnate Word International Business Management BINT 3331 Final Project Manual Dr. James Cox Summer 2019 Page | 1 Project Background An international business manager should develop the capacity to explicate business strategies and functional area tactics from a global perspective. For example, global marketing extends the marketing concept of value to include assessing complexity of consumers’ crosscultural differences and multicultural dispositions; international finance will tackle complexity of currency and country specific risk, and International management, HRM & organizational behavior will assess the challenges of building a global company culture and a global team of individuals from different cultures. International managers must develop the required capacity to lead, as well as understand what constitute market value across culture; communicate, negotiate, motivate, and resolve conflict across-cultural teams. These projects will give students the opportunity to develop capacity on how to apply global perspective when solving business problems. Students will understand problem solving within the context of working with individuals from different cultures. How to Choose a Project You will apply the knowledge that you are acquiring through the course to help a reallife company penetrate a market in a country where it does not have a presence or direct operations. For this reason, you will have to choose a company and research whether it has operations in the country of your choice. Be careful to make a realistic choice, because making an unrealistic one will severely complicate your project. I will list some bad project ideas below. These kinds of projects are not acceptable for this course, since they are not real-world feasible or do not adhere to the guidelines: 1. Help Google establish operations in China. Why? Because (a) Google refuses to conform to Chinese censorship and customer data sharing requirements and (b) China refuses to let Google in for these reasons. 2. Help Netflix establish operations in Crimea. Why? (a) Crimea is not a country, it is a region and (b) American companies are forbidden from establishing operations there since Russia forcibly annexed Crimea from Ukraine. Page | 2 3. Work with a fictitious company: You have to work with a real company. 4. Trying to introduce a product line rather than a company to a country. 5. Projects with obviously legal or cultural problems, such as a brewery in Saudi Arabia, or beef exports to India. Requirement for all Final Project Submissions The aim of this project is not only to help you become an International Business professional, but also to help you present yourself as one. Part of your ability to present yourself as a professional will be in your writing. Because of this, all of the final project submissions and assignments in this class must meet the following requirements: Cover Sheet A cover sheet similar to the one on this document is required. You can re-use the one at the beginning of this document, the one at the end of this document, or make your own, as long as it contains the elements of the cover sheet on page 11. Table of Contents Every submission that is part of the final project must have a table of contents with page numbers. Sections and Subsections Must be Clearly Indicated Every section and subsection must have a clear number and title according Final Project Specifications section of this manual. The Title will be first sentence of the corresponding section or subsection, for example: 1. Executive Summary/ Recommendations Your first paragraph starts here, properly indented. 2. SITUATIONAL MACRO ANALYSIS & INTERNAL FIRM FACTORS Page | 3 A brief narrative of what this section is about goes here. 2.1 Brief introduction about your company and the selected country. The narrative part of sections 2.1 goes here. 2.2 Analysis of firm resources and capabilities- SWOT analysis. Narrative of section 2.2 goes here. Formatting, Citations, Spelling, and Grammar The document must be in Times New Roman 12 points, 1.5 spacing, with extra space after each paragraph. Each paragraph must be indented. Use pages 2 -7 of this document as an example of proper formatting. All facts that you use in your paper need to be cited in APA format. For example: If you are citing facts about Wendy’s operations and sales, you need to cite your sources. This is also the case for all facts that you cite about your company, its competitors, or facts about the country of origin of the company or the one that you have selected for your project. The project should be professionally written, as if you expect the CEO of the company to read your project. This means that not only does the use of language should be business professional, but you must also use proper spelling and grammar. This included proper capitalization of titles in your project, such as the titles that you have observed here. Obvious pitfalls to avoid include but are not limited to: use of slang or informal language and incorrect use of words, such as knowing when to use its or it’s (improper use of apostrophe in general is to be avoided). If the English language is not your first language, then I strongly suggest that you use a grammar checking app or service for this. Keep in mind that points will be deducted in every submission for improper use of grammar, improper use of words, lack of clarity, spelling errors, or use of casual language. Finally, the use of the Oxford comma is acceptable for the sake of clarity in this project, as evidenced by the above title. Page | 4 Deliverables for the Final Project Please remember that all deliverables should have a cover sheet and should be formatted according to the specifications in this manual. Project Selection Your team must submit the choice of what company you will be using for your final project. You must also define what country you have targeted as the new market for the company. Preliminary Report Your team will submit a rough initial draft of the entire section 2 of the project (2.1 to 2.9). Your narration does not have to be elaborate; I just want to know that you are heading in the correct direction. I recommend that at this stage you use bullet points (minimum of 3) for each section. Assignation of Project Sections Your team will submit a document that will state what team member is responsible for what section of the final project. You should use the Assignation of Final Project Sections Worksheet for this. Partial Submissions 1, 2, and 3 The goal of these partial submissions is for you to develop your final project in stages. At this point, these sections should be fully developed and properly written, ready to be added to the final project. It is no longer acceptable to have bullet points. I will give feedback on each of the partial submissions, in case anything needs improvement before it is included in your final project. Please keep in mind that points will be deducted from the final score of the person responsible of the section in case the section contains grammar errors or other errors as listed previously. For example, if John is responsible for Section 2.2 and it has grammar errors, John will be deducted points from the final project. If these errors are not corrected for the submission of the final report, points will be deducted from the overall score of the project. Your team should submit only one document with the required submission by the deadlines. For example, partial submission 1 consists of sections 2.1, 2.2 and 2.3. If different team members are in charge of each of these sections, then one of them should be responsible for putting all the sections together for submission. Page | 5 Final Report This is a group submission and should only be submitted by one of the team members, as with the rest of the deliverables for the final project. At this stage, you will have completed all the partial submissions and will have had my feedback and should have corrected the different sections accordingly. Remember that you should have the entire 3 sections as well as a bibliography section. Power Point Presentation This presentation should be adequate for a 15-20 minute presentation of your project. Because the class is online, you will not present or narrate the presentation. Acceptable format is Power Point of PDF only. Page | 6 GLOBAL BUSINESS MANAGEMENT PLAN/REPORT (Total Points of the Project: 140) Title Page • Title, Name of team-members, Name of the Course & Date Table of Content Must have page number for each heading and subheading. You must follow this format. 1. Executive Summary/ Recommendations (5 points) A one-page executive summary should highlight the key points from all the different sections of the report. 2. SITUATIONAL MACRO ANALYSIS & INTERNAL FIRM FACTORS (90 points) 2.1 Brief introduction about your company and the selected country. Provide rationale for company’s decision to expand its operations into foreign markets. Description of the product/service that the company will export to selected country (8). 2.2 Analysis of firm resources and capabilities- SWOT analysis – Analyzing the client’s strengths, weaknesses, opportunities and threats (SWOT) in relation to the competition. Provide SWOT matrix in the appendix section and synthesis of SWOT in body of the paper. Definition and explanation of core competencies that will be leveraged in international expansion (10). 2.3 Competitor analysis -In-depth analysis of 4 MAJOR global competitors operating in the selected country (Local, European or Chinese?). Evaluate competitor business model. Include a comparison of strengths and weaknesses, quality of product and entry strategy being used by competitors (e.g., distribution, licensing, joint ventures, etc.) (12). 2.4 Macro-analysis-political-legal factors Detailed analysis of relevant political & regulatory factors in the selected country that will affect the company’s international business strategy and management practices. What are the relevant labor laws that will impact the company’s structure and control system? Are there broad regulatory initiatives by the government and industry groups that will impact your company’s ability to collaborate and innovate? (10). 2.5 Macro-analysis - economic factors-generic Brief analysis of relevant economic factors in the selected country – Provide a detailed analysis of the economic conditions in the selected country (e.g., gross domestic product (GDP), GDP per capita). (6). 2.6 Macro-culture & history- Brief analysis of relevant historical and socio-cultural factors in the selected country – Specifically- identify and discuss 3-4 sociocultural factors that can potentially affect your company’s strategy and management practices. For instance, assuming your research reveals potential communication issues due to cultural differences (e.g., language barrier, value approaches) then you must use this section to explicate the impact and cost of language barrier on information flow. If your investigation suggests cultural differences may impede your company’s ability to manage a global team of individuals from different tribal groups, then you should explicate the impact and cost of cultural differences on managing a global work force (10). 2.7 Industry Analysis. Industry trends, nature of industry networks in the company’s home country and host country. For local industry analysis you should consider using Porter’s five forces or other relevant industry analysis framework to evaluate your company’s industry (10) 2.8 Problems and opportunities – Based on insight from sections 2.1 to 2.7, use bullet points to present and explain 2 major problems and 2 important opportunities facing your company in the selected market (8) Page | 7 2.9 Development of global competitive strategy and entry mode (16) a. Choice of entry mode that supports the firm’s strategy (e.g., Joint venture vs. exporting) b. Corporate rationale in relations to the choice of globalization vs. adaptation strategy 3. IMPLEMENTATION AND EXECUTION OF INTERNATIONAL BUSINESS STRATEGY (36) 3.1 Propose a new organizational structure and control systems to facilitate the suggested international strategy. You can also assess potential challenges associated with the company’s current structure and propose an alternative structure. Use the following dimensions to explain and evaluate the effectiveness of your proposed structure – number of organizational levels, information flow channels (short vs. long), formalization (confining rules vs adequate), flexibility (adaptation to changes in the environment), personnel (process of hiring or how employees are selected ethnocentric vs. polycentric), accountability (authority matches responsibility, discrepancies between power and accountability), characterization of degree of centralization vs decentralization (who is responsible for decision), cultural differences and avoiding problems with information flow (values, working approaches, language barrier) (12) 3.2. Identify and discuss opportunity to use technology for strategy implementation and execution- For instance, using video conferencing to train overseas partners vs. travel to home country; adoption of communication technology to manage: information flow, search & qualify intermediaries, cross-border collaboration, negotiations, contract & electronic documentation etc. (6) 3.3 Functional strategies & tactics: You must evaluate 2 functional strategies or tactics such as global supply chain management, global production, marketing etc. For instance, in relations to supply chain management, you can assess the impact and cost of differences in culture on supplier/buyer relations (10) 3.4 Conclusion and final recommendations- a discussion of the ethical, negotiation, leadership, and management challenges associated with your recommendations (8) 4. OVERALL ORGANIZATION AND PRESENTATION OF THE REPORT: Paper contains required bibliography, in text citations. List all research resources used in the project (4 points). Paper is organized and flows logically headings are used to identify sections, subheadings where appropriate to break up text, paper has been proofread and edited for redundant information, spelling errors, and proper grammar. (5 points) Points Distribution: 140 – 126 = A 125 – 112 = B 111 – 98 = C 97 – 84 = D < 84 = F Page | 8 Assignation of Final Project Sections Worksheet Section 1 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 3.1 3.2 3.3 3.4 Page | 9 Due Date Related Deliverable Partial 1 Partial 1 Partial 1 Partial 1 Partial 1 Partial 2 Partial 2 Partial 2 Partial 2 Partial 2 Partial 3 Partial 3 Partial 3 Partial 3 Name of Person Assigned to Section First Name Last Name GUIDELINES FOR DEVELOPING YOUR PAPERS AND REPORTS PLAGARISM Students are expected to provide references or cite the sources of the information used in developing their assignments, reports and term papers. DO NOT copy and paste materials from the internet. Whenever you make use of any Library or internet sources, it is important to include the bibliography of the information used. When you paraphrase the ideas from a source, you should cite the author’s last name and year of publication in parentheses. Example: (Garza, 2007). A page number should be added if you make of use of a direct quote from the author. Example: (Garza, 2007, p.110). When compiling the group report, I urge you to “GOOGLE” the content of your group member’s write-up before submitting the report to the instructor. Students who plagiarize will be referred to the DEAN of student for appropriate disciplinary action. Any report with plagiarized materials will automatically command a ZERO grade. REFERENCES OR BIBLIOGRAPHY Detailed information about the references and sources cited in your paper should be included at the end of the paper. The references should be arranged in alphabetical order. Example of citation for Journal articles or Magazine articles (Sample format) Oyedele, A. and Simpson, P.M. (2007). An empirical investigation of consumer control factors on intention to use selected self-service technologies. International Journal of Service Industry Management, 18(3), 287-306. Example of article citation from a Newspaper (Sample format) Pluster. A. (2005, April 18). Robots: Humanlike robots replace humans in the service industry. Capmus News, p.13. Example of book citation: Pepperell, R. (2003), “The Posthuman Condition: Consciousness Beyond the Brain,” Bristol, UK: Intellect Books Example of citation from a web source: Lombard, M and Ditton, T. (1997). At the Heart of It All: The Concept of Presence. Retrieved October 1, 2005, from Journal of Computer-Mediated-Communication Website: http://jcmc.indiana.edu/vol3/issue2/lombard.html. HOW TO ORGANIZE YOUR WORK • Before writing your text, it is important that you develop an outline of your thoughts. This process will assist you in clarifying your thoughts and make them flow better. • Use sub-headings and headings to guide the reviewer or reader of your written work. • Use paragraphs to organize your paper. Spend some time to develop your thoughts and avoid paragraphs with single sentence. Extended paragraphs that fills up a page or more are probably too long. • All tables and charts presented in the paper should have a title. Use the title to reference the tables and charts in body of the paper. Provide a brief explanation of its relevance with text. • Avoid the use of excess spacing between different sections of a paper. The paper should be left-justified. Page | 10 (Example Cover for Course Assignments) MKT Assignment Number XX or Case Problem XX (make sure you use the ASSIGNMENT number or CASE number) Problem Description [e.g. Global Business Management Plan – MAIN GROUP PROJECT] Your Name Your Student number Your Partner’s Name Your Partner’s Student’s number (If you have a partner) Submitted mm/dd/yyyy Page | 11
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Running head: CVS HEALTH AUSTRALIAN MARKET PENETRATION PLAN

CVS Health Australian Market Penetration Plan
Student’s Name
Course Department, Institution
Course Code, Course Name
Instructor’s Name
Date

1

CVS HEALTH AUSTRALIAN MARKET PENETRATION PLAN

2

CVS Health Australian Market Penetration Plan
Macro-Culture & History
In the historic context, Australia has been plagued by racism, and discrimination which has
largely focused on the aboriginals. However, over the years the Racial Discrimination Act of
1975 was enacted in a bid to deter discrimination on the basis of his race, origin, immigration
status, ethnicity, color and descent (Grant et al., 2019). Besides this, the National Health and
Medical Research Council has played a crucial role in supporting the advancement of health and
benefits of research among the nation’s community, an aspect that CVS Health can capitalize,
especially as indigenous health research is considered a strategic priority. Complementary to this
ideology, CVS Health should ensure that it embraces an open to all policy, lest it be sued for
contravening the nation’s 1975 discrimination act. From the social-cultural aspect, Australia
boasts of a 63% work engagement rate, meaning that over 2/3rds of the population is engaged in
working. In the scope of education, 70% of women in the country and 68% of men are qualified
based on their education status (Grant et al., 2019). This aspect denotes CVS Health needs to
package programs that will certainly be cognizant of the population’s lifestyle and likely
diseases.
Industry Analysis
Over the last five years, the Healthcare Services sector has grown significantly. The category
includes organizations involved in primary, secondary, and tertiary levels of healthcare. About
50% of the division's income comes from general health facilities with the rest coming from
general practice healthcare, specialty emergency care, dentistry services, as well as other
healthcare services. The sector has increased in size over the last 5 years as Australia's populace
has aged and private medical insurance has expanded (Australia: national health expenditure,

CVS HEALTH AUSTRALIAN MARKET PENETRATION PLAN

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2020). Increased consumption of medical services throughout sectors has necessitated increased
spending for Medicare as well as public healthcare facilities as a result of the aging population.
Nevertheless, the breakout of COVID-19 in early 2020 has slowed the sector's development.
Health Services is expected to continue expanding significantly over the next 5 years as
Australia's populace ages; the incidence of numerous chronic illnesses increases, and private
medical insurance coverage increases. General hospitals are expected to provide the majority of
the subdivision's development, owing to growing demand from an aging population and chronic
illness rates. Nonetheless, further expansion of individual access to healthcare is expected to
increase income for other outpatient services that rely on private medical benefits. Income for the
Healthcare Services sector is expected to grow at an annualized rate of 13% during the next 5
years, reaching $247 billion, between 2021 and 2026 (Australia: national health expenditure,
2020). The number of industry establishments is expected to grow.
Problems and opportunities
The Australia market offers the possibility for the business to make strategic acquisitions.
Australia's political condition is stable, since the country has a stable political administration.
Over the past several years, the nation has seen an increase in demand for more productive
services. Several possibilities exist in the Australian market due to the fact that new health sector
regulations have created a fair playing field for all industry participants (Bakhtiari, 2019). The
advantages of modern technology...


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