Aspects of Design Thinking Paper, management homework help

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Resources: Page 109 of Managing Innovation and Entrepreneurship, Ch. 6 and the organization you selected in the Week 2 Individual Assignment

The organization selected is Coca-Cola.

Write a 1,200- to 1,400-word paper using the same organization you selected in Week 2, and include the following:

  • Apply the five key elements of design thinking to analyze the organization's effectiveness in design thinking and innovation.
  • Evaluate where the organization excels in design thinking.
  • Detail where the organization needs improvement.
  • Make specific recommendations that the organization can undertake to improve design thinking and innovation.

Format your paper consistent with APA guidelines.

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Explanation & Answer

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Running Head: ASPECTS OF DESIGN THINKING

Aspects of Design Thinking

Name:

Institutional Affiliation:

ASPECTS OF DESIGN THINKING

2

Introduction

Thinking in design empowers the designers to create the right features that are needed for
a particular group of people as it provides a description of the user experience clearly as a whole
and not necessarily regarding interaction and visual design. In addition, it ensures that the
designers are in a position to deal with the relevant user challenges and thus, avoids creating
something undesirable. Therefore, design thinking process provides the edge for passing the
most appropriate decisions as far as the future of the company is concerned (Brenner &
Uebernickel, 2016 and Tidd & Bessant, 2014). The only challenge experienced is the formation
of the right features for the right people. The concept allows the designers to make pose on the
right questions, the creation of the best features and considering engagement with the clients
efficiently. Coca-Cola Company is among the organizations that have employed the concept of
thinking designer in a various including;

Empathize

This is central to the entire process as it highlights the importance of listening to the
requirements as well as wants of the customers in relation a given problem. The approach helps
the company in saving the customer discoveries and learning during the particular stage in a
relatively systematic manner such as empathy. Coca-Cola Company listened to the desires of the
customer for the need of different packages to allow different market segments to afford, as
different packages would mean having different prices, which a customer would buy, based on
their purchasing ability.

ASPECTS OF DESIGN THINKING

3

Define

In this step of the process, the company combines all the available insights gathered in
the course of listening and making observations on the people. The company begins with
synthesizing and encountering the various challenges ahead of it an implication that it starts to
define the problem. The primary aspect that the compa...


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