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ADAMS MEDTECH FAMILY CARE BUSINESS PLAN
1.0 Business Description
1.1 Sponsor
Adams MedTech Family Care is a healthcare establishment which will be located in Riverside,
Houston. The owner of the facility will be a sole proprietor Mr. Robertson who has a masters
degree in clinical medicine. The funding of the facility will mainly come from Robertson’s savings
which will cover all the startup expenses and finance all operations during the first month of the
business. Robertson will also source additional finances from his friends and family and will opt
to a loan from the national bank if need be.
1.2 Business Name
As stated earlier in the Sponsor section, the name of the Business will be Adams MedTech Family
Care. The name is chosen because it is a sole ownership business which will be owned by Adams
Robertson. The MedTech part of the name indicates that the business is a healthcare or medical
related business. The name of the company is very important not only to the owner of the business
but also to the public or community at large. The first name Adams is a recognition of the owner
himself and his good work of helping families with easily accessible and more affordable care.
1.3 Location and Address
Adams MedTech Family Care will be located at Riverside, Houston. This location will be within
the Houston city. Houston is known to many as a global city, with medicine, culture and research.
As such, the city is a very strategic area for businesses especially healthcare related ones. The
description of the city has attracted many people from different states who come in search of better
healthcare services. Other reasons for Houston being an ideal location are as follows;
•
Security- Houston’s neighborhood is very friendly and many families settle there. all parts
of the city are well secure as police conduct regular patrol. Therefore, Adams MedTech
will have little problems relating to security.
•
Accessibility- the facility will be situated almost to the outskirts of the city to make it
directly and easily accessible by the customers. The customers will not have problems
moving around the middle of the city in search of the facility and considering the presence
of huge buildings in the city. Locating it near the outskirts of the city will make it almost
direct to be located by new customers including those unfamiliar with the city premises.
•
Competition- the business will be located close to several other businesses offering similar
services. However, it will be in a good position to compete with the existing facilities due
to some set strategies. For example, the business will provide additional family care
services which are not currently offered in the community. it will also offer its care services
at a little cheaper price than it is in the existing facilities.
1.4 Form of Business
The business will operate under sole proprietorship. However, it will be a limited liability privately
owned corporation with such a sole ownership. The implication behind this business form is that
the business will be a simple healthcare facility but one which will permit its rapid and economic
growth and expansion to happen. The aim is to help the community acquire the scarce therapeutic
services (as will be detailed in the products section) at a fairly affordable price while sensibly
earning income for the business. The business is expected to start operation from next year January
1, 2022. The sole ownership is chosen because of the following reasons.
•
A sole proprietorship encourages quick decision making since the business owner is
independent and is his own boss. As such, the owner cannot argue with anyone over
business decisions and policies and cannot take time consulting other people for ideas about
his own business.
•
Sole proprietorship is entitled to more freedom compared to other forms of business.
Although every business is subjected to government regulations, a sole proprietor is only
required to meet a few of these regulations.
•
The business owner in a sole proprietorship can easily manage the business and protect the
company’s image since he keeps most secrets about the company to himself.
1.5 Products and Services
Adams MedTech Family care will offer care services including nursing care, occupational therapy,
speech-language therapy, medical social services and physical and occupation...