Description
Essay 1, 1 – 2 pages
- Will the Apple watch appeal to women or female consumers?
- Using principles of segmentation and targeting, describe three consumer segments that might be targeted to help Apple improve sales of the Apple watch
- Consider demographics, psychographics, and behaviors when defining the segments.
- For each segment, identify possible needs and how the Apple watch might be adapted to target each of the user segments.
Essay 2 – 1 page
Companies find good ideas by researching competitors’ products and services. Select one consumer product category with which you are familiar, either because you or a family member or friend purchases it or use it frequently (for example: shampoos, carbonated beverages, snack foods, baked goods-- if you have a question about whether the category qualifies, just ask).
1.Suggest one incremental innovation that you would like to see for the product/category chosen. For example, would you prefer a different form of bottling for shampoos? A different flavor for soft drinks—cola flavored chips, for example. Do any of the items in your research have glaring weaknesses as in its cleaning properties, smell, or taste that a company can improve upon?
2.Link your suggestion to an unmet consumer need. State why you think others might have this same need?
3.Why is competitive research so important for companies to undertake?
Explanation & Answer
Attached.
Running Head; Incremental Innovation
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Incremental Innovation
Student name
University affiliation
Incremental Innovation
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Incremental Innovation
Incremental innovations are the improvements made on an existing product on dimensions
that are historically valued by the producers and consumers. These could also involve a
reconfiguration of the existing forms of the product to serve other additional purposes. This
way, the product is able to gather a wider consumer value and thereby make it possible for
the company to enhance its productivity. These innovations are characterized by adequate
levels of performance and cost improvements over a period of time making them an effective
tool in generating enhanced product performance and productivity.
Repackaging shampoo products into smaller sachets to make it more affordable and to
capture the entire socioeconomic segments within the market is a form of an incremental
strategy. Besides, this would make the companies differentiate their products from their
competitors. A majority of the shampoo products are packaged in large quantities which
means that there is a...
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