Description
Hospitality Strategic Management.
Hospitality Corporation Analysis,
Finding a company to work with.
I choose Hyatt hotel
For this assignment you need to locate a publicly traded hospitality corporation that you are interested in. Read through the annual report t for the company and answer the following questions.
- What is the primary purpose of the company? (McDonalds serves quick serve meals fast and inexpensive).
- Identify the companies two closest competitors?
- What is the company’s greatest strength or competitive advantage?
- What was the annual revenue for fiscal year 2015?
- What was their resource capacity at YE 2015? (How many restaurants or hotel rooms did the company have?)
- What do you think is the most interesting thing about the company?
- What is the latest business news on the company you have chosen? Include the link to the article.
Explanation & Answer
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Hospitality Corporation Analysis
What is the primary purpose of the company?
The primary purpose of Hyatt Hotels Corporation is to provide luxurious
accommodation and food for various classes of functions and activities. They have a range of
brand products including Hyatt centric, Hyatt Hotels, Grand Hyatt, Andaz, Park Hyatt and
Hyatt Regency (O'Fallon and Denney 77). They majorly target leisure and business travellers.
Identify the company’s two closest competitors?
The company’s closest competitors are Marriott international Inc. and Hilton
wor...
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