Description
"An American Legend" looks at the 162-year old retail giant, Macy's.
Macy’s is an iconic American Company, but like many brick and mortar retailers, it has been struggling to maintain market share. For this case study find the company’s most recent financial statements, including the income statement and balance sheet. There are many sources of this data, but one quick source is Morningstar.com. If you enter the company’s ticket symbol, “M” in the quote box, you will find a report on the company’s stock price as well as a host of other information, such as performance, key ratios, and financials. On the financial tab, you can find the income statement and balance sheet for the past five years.
As the case study notes, Macy’s has been struggling to maintain market share, and the entire retail industry has been under increasing attack from Amazon.com and other online retailers.
Also, in February 2020 (just before the COVID-19 pandemic hit us full-force), Macy’s announced a new three-year strategic initiative called “Polaris”, intended to “stabilize profitability and position the company for growth.” You can read Macy’s press release here:
Whenever Macy’s and its customers emerge from COVID-19 shutdown, the Polaris strategy will seek to turn Macy’s around.
What are the five major components of the Polaris strategy?
Having examined the financial performance and ratios you have calculated in the previous questions, which components of Polaris do you believe will have the most impact for Macy’s? Why? Which components do you think may not have as great an impact on Macy’s performance? Why?
Explanation & Answer
View attached explanation and answer. Let me know if you have any questions.
RUNNING HEAD: MACY INC POLARIS STRATEGY
MACY’S INC POLARIS STRATEGY
STUDENT’S NAME
INSTITUTION
COURSE
DATE
1
MACY INC POLARIS STRATEGY
2
INTRODUCTION
Macy’s Inc. is a company that comprises three retailer brands that are deemed to be
very powerful in the nation's premier retailers. These brands are Macy’s, Bloomingdale's, and
Bluemercury ("Macy's, Inc. Announces Three-Year Polaris Strategy to Stabilize Profitability
and Position the Company for Growth," 2021). Headquartered in New York City, the
Company has a huge e-commerce business, national stores footprint, and a strong mobile
experience. The three iconic brands are well known for delivering memorable shopping
experiences to their customers across the globe. To counter the effects of Covid 19, among
other significant risks and uncertainties, Macy's Inc. management released a detailed
statement of its Polaris strategy in its press release.
This study will focus on the major components of the Polaris strategy, which will impact
Macy's performance, and the components that may not affect Macy's performance.
Major components of Polaris Strategy
In a big way, the spread of the coronavirus resulted in stores' closur...
