PURPOSE AND AUDIENCE ANALYSISThis exercise asks you to apply what you learned in the textbook chapters by analyzing public documents for purpose and audience. You also will compare your analyses to identify how specific choices in content and design target different the works’ different goals.Select either the website pair or video pair:WEBSITE PAIRGenetically Modified OrganismsBayer Crop Science--United States (Link: https://www.cropscience.bayer.us/ (Links to an external site.))Non-GMO Project (Link: https://www.nongmoproject.org/gmo-facts/ (Links to an external site.))VIDEO PAIRFrackingAnimation of Hydraulic Fracturing (fracking)Animation of Hydraulic Fracturing (fracking) (Links to an external site.)How does fracking work?How does fracking work? - Mia Nacamulli (Links to an external site.)INSTRUCTIONSPick one of these pairs of works about a common subject. Analyze each work and compare it to the other using the following guiding questions: For each work, analyze purpose:What do you think the purpose is?What specific aspects or elements of the work suggest the purpose you have identified?For each work, analyze audience:Identify primary/secondary audiences, as appropriateIdentify all relevant audience characteristics and categories for each audience (i.e., knowledge level, personality, biases, etc.)Explain your reasons for characterizing the audience the way you do (i.e., What’s your evidence for your conclusions?).Compare the two analyses:Are the purposes the same for each work? Different? How do you know?Are the audiences the same for each work? Different? How do you know?Submit your answers in Word document.

I will attach my week 1 assignment for you to refer to.Scholarly ArgumentsIn the Week 1 Presenting Arguments assignment, you objectively and neutrally evaluated reasoning on each side of your question from non-scholarly sources. For this assignment, you will objectively and neutrally evaluate and present the reasoning from scholarly sources on the same question. For an example of how to complete this paper, take a look at the Week Three Example paper.Conduct research from scholarly sources on each side of your issue and write a paper that includes the following:Introduction (approximately 100 words) Explain your topic and state the specific question that you are addressing (be sure to incorporate any relevant feedback you got from the instructor on your first paper).Presentation of an Argument Describe the scholarly source on one side of the issue and summarize the key points made. (approximately 100 words)Present what you see as the main argument from that source in standard form, with the premises listed above the conclusion. (approximately 100 words)Evaluate the quality of the reasoning in this source. You may address questions such as: How adequately the article supports the premises with research and how strongly the premises of the argument support the truth of the conclusion. (approximately 200 words)Presentation of an Opposing Argument Describe the scholarly source on the other side of the issue and summarize the key points made. (approximately 100 words)Present what you see as the main argument from that source in standard form, with the premises listed above the conclusion. (approximately 100 words)Evaluate the quality of the reasoning in this source. You may address questions such as: How adequately the article supports the premises with research and how strongly the premises of the argument support the truth of the conclusion. (approximately 200 words)Evaluation of Arguments in Non-Scholarly and Scholarly Sources (approximately 200 words) Discuss the differences in the quality of the reasoning or in the degree of support in the sources that you analyzed (Scholarly and Popular Resources (1) (Links to an external site.)Links to an external site.). Some specific types of questions you might address here include: Who is the target audience? What types of motives may be influencing these authors? Discuss any logical fallacies in any of the sources.Conclusion (approximately 50 words) Reflect on how this activity might influence how you conduct research in the future.The Scholarly Arguments paperMust be 600 to 1,200 words in length (not including title and references pages), double spaced, and formatted according to APA style as outlined in the APA Style (Links to an external site.)Links to an external site. Must include a separate title page with the following: Title of paperStudent’s nameCourse name and numberInstructor’s nameDate submittedFor assistance with formatting of the title page, refer to APA Formatting for Word 2013 (Links to an external site.)Links to an external site..Must use at least three scholarly sources in addition to the course text. The Help! Need Article (Links to an external site.)Links to an external site. tutorial can also assist with searching for articles. The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.The Integrating Research (Links to an external site.)Links to an external site. tutorial will offer further assistance with including supporting information and reasoning.Must document all sources in APA style, as outlined in the Ashford Writing Center’s Citing Within Your Paper (Links to an external site.)Links to an external site..Must include a separate references page that is formatted according to APA style. See the Formatting Your References List (Links to an external site.)Links to an external site. resource in the Ashford Writing Center for specifications.