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Running head: APPLE INCORPORATION
Apple incorporation
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Institution
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APPLE INCORPORATION
Introduction
Apple Inc. is a worldwide American company that produces cell phones, computer
software, consumer electronic products and personal computers. The commonly known products
of the Apple include: the iPhone, the iPod, the iPad and the Macintosh line of computers ("Apple
Inc. | American company", 2017). Approximately 301 retail supplies in 10 nations are operated
by Apple in August 2010. The Apple software is found on the Mac OS X operating system, Final
Cut Studio, iWork suite of productivity software, Logic Studio which is a music production
tool’s suite, iOS; a mobile operating system, the iLife suite of multimedia, the iTunes media
browser and creativity software, the Aperture; which is a professional photography package,
AirPlay, Airprint, etc. Apple Company was established on the 1stApril, 1976 by co-founders
Steve Jobs and Steve Wozniak in California. It was first named Apple Computer Inc. for 30
years and later on January 9, 2007, the word “Computer” was removed.
The market structure
Apple Inc. can be considered to stand in two different market structures such as the
oligopoly and the monopolistic competition. Oligopoly market is a form of market structure that
is controlled by few competitors who are referred to as the oligopolists (Tey, Tey, & profile, 2017).
Companies in the oligopoly market usually maintain position in such a market since it very costly
and difficult to enter into such a market. The Apple Inc. is oligopoly in smartphones operating
systems’ firms. There exist three operating systems which are very competitive in the market. They
include the iOS owned by the Apple Inc., windows phone which is owned by the Microsoft and
the Android which is owned by the Google. These three are the very most competitive operating
systems globally and they keep improving their features so as to dominate their competitors and
APPLE INCORPORATION
they form the oligopoly type of market. In addition, the Apple Inc. lies in the monopolistic
competition market in the branded computers. In monopolistic market, there is no competitors thus
the Apple’s iMac and the Macbook are considered to be monopolistic competition.
Market share
The overall market share of the Apple Inc.in United States signifies the percentage of the
sales of the Apple’s devices in only the U.S. Market. For instance, the iPhone 7 and the iPhone 7
plus hit the ground running. The iPhone sales represented a percentage of 40.5% of the smartphone
sales in three months up to a notable 7% points years over a period of one year from 33.5%.
Market competitors
The Apple Inc. offers a range of products as well as services worldwide. This makes the
company face fierce competition in different industries which range from the personal ...