If someone has a negative attitude toward a particular individual or group, for example, what are the potential implications of their behavior toward that individual or group? How do implicit and explicit attitudes differ?
if someone has a negative attitude toward a particular group or individual, the chances are that they will have a abd behavior towards the group as well.
Although implicit and explicit attitudes are not the "same" they
frequently overlap (e.g. people that are explicitly racist are usually
implicitly racist). Both are a positive or negative feeling towards an
object. The primary difference between the two is found in conscious
awareness of a particular attitude and how the attitude is expressed.
Implicit attitudes are unconscious while explicit attitudes are
conscious. Explicit attitudes are tempered by things like social
desirability. Work with implicit attitudes tests like the IAT have
shown implicit biases against things like race, age and sex. Most
people do not explicitly subscribe to these biases but still
unconsciously harbor latent preferences.
Jan 16th, 2015
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