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IntroductionsIn Units 1-8, you will respond to a case study. The discussion assignments are designed to help you apply the concepts from the chapters in each unit. You will respond individually to the following questions and to the postings of your fellow classmates.For this discussion assignment, you are to provide a very brief overview of your marketing plan.Unit Learning OutcomesDefine marketing and outline its components. (CLO 1)DirectionsAll posts are expected to demonstrate the use of proper grammar and be free of typographical and spelling errors. Review the discussion grading rubric on the Assignments and Grading page.Initial PostRespond to every aspect of the discussion prompt with originality.Demonstrate exceptional familiarity with the text and topics being covered, and utilize text/PowerPoint references.Your initial post should consist of at least 300 wordsResponse PostsSelect two peers to respond tooEach response post should consist of at least 100 words.Point out what you perceived to be the strengths of the initial posting along with supporting rationale.Identify specific opportunities for improvement with regard to the content in the initial posting. Furthermore, you should provide supporting rationale for your stated position, as well as concrete suggestions and guidance intended to strengthen the effectiveness of the content.Due DateBlended StudentsFive hours prior to the scheduled class sessionOnline StudentsFirst post due 11:59 p.m., Wednesday, CTAll students: On separate day from first post: Respond to two or more classmates by 11:59 p.m., Sunday, CT.Case Analysis and QuestionsMy Marketing Plan Overview For Unit 6, you are to discuss several components of your marketing plan for a product or service of your choosing, and discuss how you intend to conduct your research. Here are the instructions for the plan, “At the end of Unit 6, a 2,500 word report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing.” Review the marketing plan template, and the marketing plan rubric found on the Assignments and Grading page. Discussion QuestionsProvide a very brief overview of your product/service, your targeted market, your promotion approach, etc, and how you intend to conduct research for your plan. With respect to your responses, provide helpful suggestions to your fellow students. Note: Please remember to reference concepts from the text in your brief overview.

Group PortionAs a group, discuss and develop a paper of 8–10 pages that addresses the following questions. Work together to determine who will complete each section:Who will comprise your planning committee? Explain.Identify public- and private-sector partner agencies and elected officials (if any) that should serve on the planning committee.What are the component parts of the plan (be specific and detailed)? Explain.What participating agencies may be more or less involved in which parts of the plan development? Explain.Are there subject matter experts (SMEs) or other entities that should be involved in any one specific area of the plan development? Explain.Based upon the emergency management concept of incident management that includes the phases of preparedness and mitigation, response, and recovery, identify the actions that will need to be taken in each phase as they relate to the hazard you have selected.Identify the major challenges that the community and responders will encounter when responding to the hazard.What solutions exist (e.g., mutual aid, contract services) to overcome those challenges? Explain in detail.What should be the short- and long-term recovery goals of the community following this event’s occurrence?Be sure to reference all sources using APA style.Please add your file.Individual PortionDevelop a PowerPoint presentation of 6–7 slides that provides details about your plan.Include speaker notes of 200–300 words that will be used when presenting the plan to your superiors.You will be posting this draft to the Discussion Board for feedback before developing a final version in the next unit.