Rhetorical analysis

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FlhmnaanN

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Humanities

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we have to choose one of the advertisements and write rhetorical analysis. I attached a files where the professor tells everything about the steps and stuff what you gonna need.

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Option 1 Option 2 Option 3 Essay 1 (out of class) Rhetorical Analysis Assignment Assignment Description: The Essay: For this assignment, you’ll be given a print ad to analyze. (Listen out for instructions on how you’ll be given this ad. – it’ll probably be by email) Then, write an essay of 3-4 pages in which you analyze the way in which that text utilizes deliberate rhetorical strategies and appeals to create persuasive meaning and an argument. Your essay should refer to pathos, ethos and logos, as relevant, to develop its case. It should also make sure to discuss specific elements of the ad. Your essay needs to contain a thesis that it develops and supports through use of evidence from the text that you are analyzing. The thesis will be your overall interpretation of the ad.’s meaning, message, and/or the emotions/dreams/experiences being sold. The Worksheet: You’re required to read Sut Jhally’s, “Image-Based Culture: Advertising and Popular Culture” and complete the quote worksheet. Important Dates for Tuesday Class: Tuesday March 14th – work on essay at home Tuesday March 21st – essay due + Sut Jhally quote worksheet Important Dates for Thursday Class: Thursday March 16th – work on essay at home Thursday March 23rd – essay due + Sut Jhally quote worksheet Make sure the final version of your essay has: • A strong, sophisticated thesis statement and argument supported convincingly by evidence. • A detailed, focused analysis of the rhetorical strategies and appeals at work within a text. • Well-developed, cohesive paragraphs, with smooth transitions between paragraphs and ideas, and a deliberate and fluid overall organization and development. • Adequate number of body paragraphs developing and supporting your position • A strong, engaging introduction that “hooks” the reader and accurately represents the topic, style, and direction of the paper and its argument. • A clear, engaging, appropriate and consistent voice/style, that relies on concrete, vivid language, varied sentence structure and appropriate word choice. • A strong conclusion that interrogates the significance of your argument. • Evident attention to correctness in grammar, punctuation and spelling. Everything’s An Argument: with Readings contains a list of things you may choose to think about when composing a rhetorical analysis. For your information, this list is reproduced below: Composing a Rhetorical Analysis: • What is the purpose of this argument? What does it hope to achieve? • Who is the audience for this argument? Who is ignored or excluded? • What appeals or techniques does the argument use – emotional, logical, ethical? • What type of argument is it, and how does the genre affect the argument? • Who is making the argument? What ethos does it create, and how does it do so? What values does the ethos evoke? How does it make the writer or creator seem trustworthy? • What authorities does the argument rely on or appeal to? • What facts, reasoning, and evidence are used in the argument? How are they presented? • What claims does the argument make? What issues are raised – or ignored or evaded? • What are the contexts – social, political, historical, cultural – for this argument? Whose interests does it serve? Who gains or loses by it? • How is the argument organized or arranged? What media does the argument use and how effectively? • How does the language or style of the argument persuade an audience?
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Running head: AD RHETORICAL ANALYSIS OPTION 3
Topic: Ad Rhetorical Analysis Option 3
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Ad Rhetorical Analysis Option 3

2
Introduction

Advertising serves to let consumers know the ultimate purpose of business. The business
lets the potential customers obtain a rough idea of the firm, alongside the business activities that
they perform and the services they offer to their consumers. Proper advertising lets the customers
receive the message in the simplest words or using the best colors, pictures, and graphics. The
content of advertising, therefore, must remain consistent throughout the lifespan of a company,
with the messages clearly communicated home. The report proposed that ads should follow
ethical dimensions so as to convince the buyers of all sectors. The adverts not only require to put
an emotional image on an individual, but also logically appeal to the customers in a mid to
persuade them into the action, or make decisions towards purchases of the advertised products.
Companies must, therefore, ensure that the ads not only appeal ethically but also logically and
emotionally appeal.
Body
According to Saba, (2016), the advert is one that suggests of the durability of the car,
whose toughness measures to a rhino. The car advert intends to inform its consumers that it got
manufactured to last the longest possible. Apart from other big cars that could get similar, it’s a
car of its kind, with possible special features that few cars would match.
According to Tyagi, and Kumar, (2014), the audience of the advert includes individuals
most of whom prefer going off-road or something similar. The color of the car, matches the color
of the rhino, depicting the durability of the car. The customers of the car include a class of people
with royalty status and probably a family in need of a spacious car that would carry the number.
The low-class income earners probably might not afford the price of the car; contrarily the
middle class and high-income earners might comfortably attain the price of the car with little or

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