market research industry vs marketing industry

Marketing
Tutor: None Selected Time limit: 1 Day

what is the size of the market research industry? and the size of the marketing industry? in terms of expenditure in the usa?

Jan 17th, 2015

he global revenue of the market research industry exceeded 40 billion U.S. dollars in 2013, rising year-on-year since it experienced a slight dip in 2009 during the Great Recession. In 2013, Europe generated the largest share of market research revenue at 40 percent, or 16 billion U.S. dollars, very closely followed by North America with 39 percent. Despite contributing the most revenue that year, Europe also saw the largest decline in revenue over the previous year, falling by 1.4 percent.


Global leaders of the market research industry include Nielsen Holdings (U.S.), Kantar (UK), IMS Health Holdings (U.S.), Ipsos (France) and GfK (Germany). Nielsen, headquartered in New York City, was by far the largest market research company worldwide in terms of revenue in 2013. That year, the company’s revenue amounted to approximately 6.05 billion U.S. dollars – almost twice that of its closest competitor, Kantar, with revenues of 3.39 billion. 

In the United States, market research industry leaders made almost ten billion U.S. dollars combined in revenue in 2013. The same companies also employed more than 35 thousand people in the U.S. – Nielsen employees accounted for around one third of this figure. 

IBISWorld’s Market Research market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Jan 17th, 2015

Are you studying on the go? Check out our FREE app and post questions on the fly!
Download on the
App Store
...
Jan 17th, 2015
...
Jan 17th, 2015
Dec 6th, 2016
check_circle
Mark as Final Answer
check_circle
Unmark as Final Answer
check_circle
Final Answer

Secure Information

Content will be erased after question is completed.

check_circle
Final Answer