he global revenue of the market research industry exceeded 40 billion U.S. dollars in 2013, rising year-on-year since it experienced a slight dip in 2009 during the Great Recession. In 2013, Europe generated the largest share of market research revenue at 40 percent, or 16 billion U.S. dollars, very closely followed by North America with 39 percent. Despite contributing the most revenue that year, Europe also saw the largest decline in revenue over the previous year, falling by 1.4 percent.
Global leaders of the market research industry include Nielsen Holdings (U.S.), Kantar (UK), IMS Health Holdings (U.S.), Ipsos (France) and GfK (Germany). Nielsen, headquartered in New York City, was by far the largest market research company worldwide in terms of revenue in 2013. That year, the company’s revenue amounted to approximately 6.05 billion U.S. dollars – almost twice that of its closest competitor, Kantar, with revenues of 3.39 billion.
IBISWorld’s Market Research market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.
Jan 17th, 2015
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