Question Description
Help me study for my Business class. I’m stuck and don’t understand.
Customers are at the center of every company, and therefore it is important for businesses to be influenced by customer requests and pushes for different products, product features, or services. But customers frequently do not consider people, planet, and profit when making requests. In this discussion, you will consider how businesses can influence their customers to consider ethical approaches to people, planet, and profit.
In your initial discussion post, address the following questions:
- What are the positive and negative impacts of the “Amazon effect” for customers?
- As ethical concerns regarding business practices such as poor employee treatment, negative environmental impacts of production, and decreasing use of local storefronts are recognized, how much, if any, of the responsibility of these unethical practices fall to the customers, and how much, if any, falls to businesses?
Explanation & Answer
View attached explanation and answer. Let me know if you have any questions.
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Balancing Business and Customer Expectations
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Balancing Business and Customer Expectations
1. The Amazon effect relates to the effects or influences that the online or digital
marketplace has on the traditional and ancient marketing strategy due to changes in purchase
behavior and customer expectations. The Amazon effect has had both benefits and drawbacks on
customers since the world is in the midst of a consumer satisfaction revolution, and consumers
want upgraded experiences (Vollero, 2012).
The Amazon effect has had a considerable impact on customer buying behaviors and
reduced income for conventional marketing establishments. Today's consumers expect a lot greater
selection even while visiting local retail stores, dependent on the convenience they get through ecommerce p...