Description
Think about a branded product (e.g., Ivory soap, Crayola crayons, Chiquita bananas, Tide Detergent). Now, think of a branded product (not listed above) and research the brand and analyze how the company has managed the brand's product life cycle (PLC) over the years. What type of strategy are they using? Do you think that the product described by other students will be successful long term? Explain why or why not.
Discussions should include theory based upon product and branding strategy. Academic journals and peer reviewed articles should be included in your discussions.
In addition to the discussion post be sure to respond to two other student posts.

Explanation & Answer

Please view explanation and answer below.
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Marketing 5
Student’s Name
Institution
Course’s Name
Instructor’s Name
Date
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Persil detergent is the branded product under focus. Over the past years, Persil detergent
has undergone stages of a brand's product life cycle (PLC); introduction, growth, maturity, and
decline. At the introduction stage, Persil invested heavily in marketing campaigns and
advertising mainly to make new customers aware of the prod...
