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1
Advertising & Promotion Management Comparison Analysis
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2
Samsung Vs. Apple Phones
The Next Big Thing is Already Here
[https://www.youtube.com/watch?v=GWnunavN4bQ]
The Samsung Galaxy II phone is the product being advertised in the market. The product is at
the introduction stage in the market. The advertisement seeks to compel users to accept the
devices as a superior brand compared to Apple iPhone, dominant in the market. Samsung
galaxy phone had been developed by sum sang to ensure it competes with other brands in the
market and attain high customer acceptability to generate more sales. The advertisement
directly compares Samsung phone users and iPhone (Before you continue to YouTube, n.d).
The advertisement uses fun to compare Samsung customer satisfaction levels with highly
dissatisfied Apple iPhone users who fe...