I received this email from Men’s Wearhouse due to my frequent purchases of business attire for a
variety of business competitions I have participated in over the years. Utilizing their sales promotions
and rewards program required an email subscription. Based on a brief review of my “promotions” inbox,
I often receive multiple emails from this company a day. I rarely open these emails since gmail filters my
emails to different sections, I will usually check online for their promotions when I am interested in
making additional purchases. Furthermore, Men’s Wearhouse is typically running a special promotion at
any given time, so I don’t have to closely monitor my emails to get a good deal.
“Do causal better. Last day for our $199 casual package!” – This was the first promotional email that
caught my eye, as I am about to attend the Society for Advancement of Management Conference at the
end of this month. I am always looking for the best bargain, the allure stemmed from the “$199 casual
PACKAGE,” indicating that a full casual suit is available for a combined price of slightly less than $200.
The content of the email closely matched the subject line of this email and offered additional discounted
items and offers.
The call to action, “Ends Tonight” urges customers to purchase their products the day the email is
received in order take advantage of their offer. As previously mentioned, this call to action has little
effect on my tendency to purchase as they are often running special promotions. They offer quality
items that are extremely relevant to my lifestyle; however, I believe they should have fewer occasions of
these offers to make their sales seem more desirable and not so expected.
The object of this email was to generate additional sales of previous customers or current members of
their rewards program. Personally, this email did not accomplish it’s objective. I am interested in their
promotion, yet did not follow through and make a purchase due to their email. Men’s Wearhouse does
maintain a reputable stance among my clothing retailers, and their frequent reminders of their rewards
privileges keep me interested and informed. Based on my long-standing status as a member of their
email list, I would expect their next email to include a special offer to members only or another similar
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