Analyze email (1 page)

timer Asked: Mar 23rd, 2017
account_balance_wallet $10

Question Description

For this exercise, you need to find a relatively recent commercial (e.g., business-related) email that you received that you are willing to share with the class. The best way to share these emails is as an image inserted in your response. You can create this image using screen capture or the snipping tool (partial screen capture). Make sure you include the email subject line in your image/screen capture. Using what you learned in Chapter 9 (and the expert sessions this module), analyze the email you received.

To receive credit for this exercise, REPLY to THIS message and answer the following questions:

  1. Why did you receive this email? Did you sign up for it? If so, what led you to sign up for it? How often do you receive email from this sender? What percentage of those emails do you look at and what percentage do you delete without opening?
  2. What was the subject line of the email? Was it an effective subject? How did it entice you to open up the email? Did the content match the subject line?
  3. What is the call to action? Is it effective? (Did you click on anything?) Is the quantity of content appropriate? Should they have included additional offers or content? Should they have included fewer offers?
  4. What was the objective of this email? Did it accomplish its objective? (This could include more than inducing a click. For example, if it’s a newsletter, did it build the brand?). What would you expect to receive next from this sender?

Unformatted Attachment Preview

I received this email from Men’s Wearhouse due to my frequent purchases of business attire for a variety of business competitions I have participated in over the years. Utilizing their sales promotions and rewards program required an email subscription. Based on a brief review of my “promotions” inbox, I often receive multiple emails from this company a day. I rarely open these emails since gmail filters my emails to different sections, I will usually check online for their promotions when I am interested in making additional purchases. Furthermore, Men’s Wearhouse is typically running a special promotion at any given time, so I don’t have to closely monitor my emails to get a good deal. “Do causal better. Last day for our $199 casual package!” – This was the first promotional email that caught my eye, as I am about to attend the Society for Advancement of Management Conference at the end of this month. I am always looking for the best bargain, the allure stemmed from the “$199 casual PACKAGE,” indicating that a full casual suit is available for a combined price of slightly less than $200. The content of the email closely matched the subject line of this email and offered additional discounted items and offers. The call to action, “Ends Tonight” urges customers to purchase their products the day the email is received in order take advantage of their offer. As previously mentioned, this call to action has little effect on my tendency to purchase as they are often running special promotions. They offer quality items that are extremely relevant to my lifestyle; however, I believe they should have fewer occasions of these offers to make their sales seem more desirable and not so expected. The object of this email was to generate additional sales of previous customers or current members of their rewards program. Personally, this email did not accomplish it’s objective. I am interested in their promotion, yet did not follow through and make a purchase due to their email. Men’s Wearhouse does maintain a reputable stance among my clothing retailers, and their frequent reminders of their rewards privileges keep me interested and informed. Based on my long-standing status as a member of their email list, I would expect their next email to include a special offer to members only or another similar sale. ...
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Tutor Answer

School: UIUC


Running head: EMAIL ANALYSIS


Email Analysis


Email Analysis

This email was received from Jumia as part of their daily promotional information to
customers that sign for the newsletter or those that wish to kept informed of their sales
promotion. Although a customer does not need this email subscription to benefit from their
promotional offers, it provides information on how to take advantage of existing ones. The
settings of my ...

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