Simple questions in marketing

Anonymous
timer Asked: Mar 24th, 2017
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Question Description

1)How is positioning an offering for new customers different from positioning for existing customers?

2)Is it better to invest heavily in the early stages of New Product Development or toward the end of the process? Why? Provide an example of a product that supports your answer.

3)What role does marketing play in the new product development process? What are marketing’s responsibilities? Be detailed.

Tutor Answer

MurphyW
School: Rice University

Hello,Attached find the completed work. In case you need corrections kindly let me know.All the best.

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Positioning offering for new and existing customers
Companies which are well positioned always beats completion which is has a comparable
offering. A company which articulates clearly why it is relevant, what it does and how different
it is helps customers to make better fast and better buying decisions. While each company’s
situation is unique, from common experience there are criteria’s for an organization to succeed in
reaching and winning the market regardless of whether it is centered business services, emerging
technology or packaged goods.
Position dedicates the success or failure of an offering and some companies begin
positioning process when resources for creating an offering ...

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Anonymous
awesome work thanks

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