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Prepare a three- to five-page paper (not including title and reference pages), formatted according to APA style, that details the effectiveness of humor in persuasion. You may use this week’s recommended scholarly sources as a basis for your observations. Your paper should delineate three or more aspects of the effectiveness of humor and indicate at least three risks of attempting to use humor in persuasion. Your paper should include previous theories of persuasion and discuss how the technique of humor can support or limit the effectiveness of persuasion.
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RUNNING HEADER: Humor in Persuasion
1
Humor in Persuasion
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HUMOR IN PERSUASION
In the course of history, war, ethnic discrimination, genocide, terrorism, religious
discrimination and other forms of pathological behaviors have all been brought about by the
human kind. Everyone has a different and unique expression and set of attributes and behaviors
in a given situation. In the years, scholars have come up with various theories of persuasion
which have had an impact in one way or another.
The first theory of persuasion is De-individuation or the Mere Exposure Theory . This is
described as how an individual’s capability to resist is incapacitated by its capability to subdue
individual’s sense of self-control. By the Observation of behavior patterns exhibited by
aggressive mobs, they tend to be not only dynamically immoral but also viral in its spread.
Examples where de-individuation can be observed are political rallies, union strikes, parades,
and sport events.
The other theory of persuasion is Cognitive dissonance. Cognitive dissonance involves a
state in which two ideas or thoughts are in conflict with each other, or are inconsistent with one
another, which leads to the individual to feel discomfort. The main aim of cognitive dissonance
theory is to draw attention to attitude-behavior difference and contradiction that run different
from ones thinking (Lyttle 2001).
The last...
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