View a commercial on television with the sound off. How is the product presented nonverbally?, homework help

Anonymous
timer Asked: Mar 25th, 2017
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Question Description

Option #1: View a commercial on television with the sound off. How is the product presented nonverbally? The following list is for your consideration and to help you approach the topic given. Do not feel limited to these suggestions:

  • Age of actors in relationship to product
  • Type of clothing worn
  • Ethnicity, race, socioeconomic status, etc.
  • Gender
  • Beauty or physical appearance
  • Describe the targeted audience and how they are likely to be impacted the advertisement.
  • What does the commercial imply about the product?
  • What does the commercial insist the viewer must do as a result?

REQUIREMENTS:

Examples: Pertinent examples that illustrate your reactions (personal experiences, interviews, quotes, descriptions).

Organization:Each response sheet must be a minimum of 2 ½ -3 pages in length, use Times Roman font no larger than 12 pt, and margins set at 1”. The default setting is usually fine. Use double spaced paragraphs. Your response should have a title, and introduction, thesis statement, body, and conclusion.

Spelling and Grammar: As this is a college course, correct spelling and grammar are essential to the end result. Provide enough time to write and reflect on your work, and use a final proofread for a polished college level written paper. Students who submit a poorly written paper will be required to resubmit their essay once the paper has been reviewed by the Tutoring Center. In the future essay assignments will prescribe a correctly written paper at the time required, so use of tutors is suggested for those needing extra assistance.

Tutor Answer

emma77
School: Boston College

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The Power of None-Verbal Messages in Television Commercials
Introduction
Non- verbal presentation of messages is crucial in communication, more especially in
television commercials. The adverts we watch every day should put into consideration the
synchronization of audio and picture (Manusoy, p.242).If a proper sync is achieved, one can
get the message quickly even if the sound is put off. How often do you see commercials make
this?
Thesis statement
Non-verbal communication is crucial in the television setting; it is what makes people
admire certain products as compared to others. A good choice of graphics, characters,
clothing, gender, age and the flow of events provides a non-verbal commercial an appeal to
the audience. For instance, you cannot target to reach teenagers by using commercials which
have baby characters. Such commer...

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