Marketing OpportunitiesMarketers monitor the internal metrics for their products as well as relying on companies that provide metrics and analytics on a constant basis regarding website activity, social media responses in certain demographic groups, and more. In this simulation Assignment, you will access the simulation with survey data and the CSR database of the new company, ASG. Then you will begin to analyze data and determine the marketing opportunities involved for improving brand loyalty regarding your chosen product line.The following Course Outcomes are assessed in this Assignment:MT450-3: Evaluate a firm's marketing opportunities.PC-3.2: Interact with others in a professional manner using appropriate communication and presentation skills.You will create a minimum of 12 Microsoft PowerPoint slides with audio and an additional title and references slide with notes below each slide for the marketing director (MD) and marketing team.Address the following checklist items based on the simulation survey results (located below), the CSR database, chapter readings, and Learning Activities:Checklist:Evaluate the marketing opportunities for your selected product line’s children’s and youth products and the customer experience based on the survey data (found in the simulation link below), the ASG CSR database, and readings.Recommend marketing opportunities for improving brand loyalty for each of the products in your previously chosen product line.Determine the brand personality of ASG according to Aaker (1997) (as cited in Kotler & Keller, 2016, p. 163).Determine who influences the consumer buying decision for each of your products in your previously chosen product line and how marketing can improve upon the current influences (use the CSR database).Determine the global marketing opportunities if the majority of suppliers are located in the United States and the entire product line you chose is of increasing interest to consumers in your choice of either the European Union (EU) or Asia (reference Chapter 8). Access the Unit 5 Assignment grading rubric.ASG simulation with survey dataASG CSR databaseReferenceKotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Boston, MA: Pearson.

ScenarioMike is newly assigned project manager responsible for the implementation of a new online banking system that improves security and automates many functions normally performed by bank-tellers. Mike is new to the project management field and has limited management experience. During Mike’s first in-person meeting with the Bank’s leadership board the following business objectives were provided:1. Get acclimated with your new team.2. Determine who would be best suited for each of the following positions; assistant project manager, communications lead, and finance lead.Mike has never met his new team members but has learned from reviewing their previous performance appraisals that they each bring different experience to the team.Sally: Highly experienced Information Technology specialist for over 15 years. Sally has worked on several previous projects and is known as a self-starter. She is motivated by achievement, advancement, and recognition.Joe: Known as an extremely technical engineer that has also made some careless decisions. While Joe is very proficient at his job, he can be difficult to manage and does not do well in a team dynamic. He has recently submitted work after the assigned completion date, and seems to be losing motivation.Kevin: Very little experience but eager to learn. Kevin wants to please his boss and team mates. He is not confident and spends a lot of time seeking approval. He has a high need for affiliation and feeling connected to his peers.InstructionsBecause Mike is inexperienced, the board’s leadership has asked him to create a strategy in regards to how he will integrate himself and provide leadership to a newly formed team.Create a detailed written recommendation explaining the approach that Mike should take to orient himself with his new team.-What should Mike do prior to his first meeting with the team?-What would be discussed during the first meeting?Explain which team member you would choose for each position (assistant project manager, communications lead, and finance lead) on the team and explain why.What leadership style might work best for Mike to lead each team member? What motivational theory would work the best to motivate each individual? List two ways you would motivate each individual.The report must be written using Microsoft Word. The body of the recommendation must be 2-3 pages not including the title and reference pages.Resources (if needed)Employing the Right Leadership StyleSix Leadership Styles for Every SituationMotivation and Motivation Theory