Psychology Persuasion, assignment help

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Question Description

The Art and Science of Persuasion

Read Harnessing the Science of Persuasion (Cialdini, 2001). Consider this source as you complete the Assignment.

  1. Part I: Examples
    1. Assemble advertisements, commercials, or personal experiences/observations that illustrate each of the six fundamental principles identified in Cialdini (2001). Do not use examples from your textbook.
      • Submit “Part I”, a separate document with the examples you located. Preferably, copy and paste print media examples, along with proper citation information; links are acceptable for broadcast or electronic media (television, internet, etc.). If neither images nor links are available (e.g., in the case of a personal observation or experience), a brief description will suffice. Label your examples clearly and provide a one paragraph explanation for each.
  2. Part II: A Social Psychological Analysis of _______
    1. Explain in-depth how social psychological principles of persuasion are relevant for one of your selected advertisements, citing relevant research. Relate characteristics of the communicator, the message, and the target audience.
    2. Formulate a plan to intentionally enhance persuasiveness. What are various alternative techniques one might employ effectively?
      • Submit “Part II”, structured as a paper and written in APA style.

The Art and Science of Persuasion paper

  • Must include Parts I and II.
  • Must be 3 to 5 double-spaced pages in length (including Part I, but not including title and references pages from Part II) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • A header
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must utilize academic voice.
  • Must address the topic with critical thought.
  • Must end with a conclusion that reaffirms the thesis.
  • Must use at least five peer-reviewed scholarly sources. Additional scholarly sources are encouraged.
    • Be sure to integrate your research smoothly rather than simply inserting it.
    • In general, paraphrase material rather than using direct quotes.
    • The Scholarly, Peer Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
  • Must document all sources in APA style as outlined here and here.
  • Must include a separate reference page that is formatted according to APA style.
  • Must be submitted to Grammarly for review and correction prior to submitting.

Tutor Answer

School: University of Maryland

Hey Buddy, Have a look at the paper. Thanks



The Art and Science of Persuasion




The Art and Science of Persuasion
The psychology of persuasion is a must read for anyone who wants to venture in marketing and
learn how to influence others and also how to resist other people’s efforts of marketing.
According to Cialdini, he believes that it does take science to influence other and not magic and
he has come with more ways on how to influence others in marketing as well as in the political
offices. Being a professor of Psychology and Marketing, Robert Cialdini has spent more than
three decades studying the various ways people are influenced. In his findings, he came up with
six key principles of persuasion. According to Cialdini (2001), “people’s ability to understand
the factors that affect their behavior is surprisingly poor.” This paper focuses on the various
principles of persuasion that describe why people make different decisions.
Part 1: Advertisement
The Principle of Social Reciprocation
Example #1: Our Fundraising advertisement
From personal observation, we invited friend and relatives to help us in raising funds to cater for
our dad’s medical expense and in the first round only a few attended. The second time we
incorporated a Christmas card in the envelope the turnout was massive.
The Principle of Social Proof
Example #2: My Purchasing Habits
Often when I want to buy products that I am not so sure about I tend to rely on my friends’ or the
majority of people’s reviews concerning that product.
The Principle of Commitment and Consistency



Example #3: I Purchased an Item after making a promise to do so.
I publicly committed to purchase a music copy on a compact di...

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awesome work thanks

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