ECOM 500 Module 09: Critical Thinking

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Question Description

Critical Thinking: Website Analysis

The objective of this assignment is for you to increase your knowledge about how businesses are leveraging the internet to conduct business. Because you will be using public websites to do your research, the focus will be on marketing, sales, and customer service transactions with end-consumers (B2C).

  1. Choose an industry of interest in which several companies have developed online e-business strategies with public B2C sites. This industry might include traditional companies operating as bricks-and-clicks firms, as well as dot.com companies.
  2. Review several websites for companies in this industry, and then select 3-4 companies that you think will provide an interesting comparison on how companies are leveraging the internet today. Include at least one company that is based in the Middle East. (Hint: you might want to include one company with a website that you think is significantly inferior to at least one other company’s site).
  3. Analyze each of the websites in terms of the overall “look and feel” of the site from the perspective of the targeted consumer, as well as how well each site has addressed the “7 Cs” in the model developed by Rayport and Jaworski (as described at the end of Chapter 7 in the textbook).
  4. Write up your findings, including the following:
  • Introduce the chosen industry and the selected websites. Explain why you selected this industry and these particular companies, including a URL for each site.
  • Describe and compare the ways that these companies’ websites address the “7 Cs” and any other characteristics you wish to emphasize. For example:
    • How easy was it to identify the content or services available?
    • How easy was it to navigate between pages?
    • Did the site download easily?
    • Was the use of graphics and animation appropriate for the target audience?
    • Were the linking capabilities of the Web exploited?
    • Was there as sense of “community”?
    • Was a privacy policy available and easy to find?
  • Based on your analysis, provide some recommendations for the company whose website you considered to be the weakest. Be sure your ideas are appropriate for the industry you selected, and take into account whether companies in this industry traditionally have sold directly to end-consumers or not, and through which channels (e.g., catalog, physical store, or via a distributor).

Use outside resources to provide current statistics and forecasts for the industry you selected, as well as any information about B2B applications that the companies may be using. Be sure to provide full citations to all third-party sources, including a “last date accessed” for all references to a URL.

Your well-written paper should be 3-4 pages in length. Use academic writing standards and APA style guidelines, citing references as appropriate.

Tutor Answer

henryprofessor
School: Carnegie Mellon University

Attached.

Critical Thinking: Website Analysis - Outline
Thesis Statement: Businesses leverage the Internet to increase and maintain revenue streams,
and to interact with the consumer base more effectively.
I. Introduction
The increase in e-commerce in commerce introduces how the article will analyze brickand-click companies.
II. Analysis
i.

The websites of Alibaba, Amazon, Facebook and Tang Arabia are reviewed in
this section. The objective is to show the companies leverage the use of the
Internet to connect with the end consumers.

ii.

The 7Cs of a model website provide parameters to look at the look and feel of the
sites from the eyes of the target consumer

III. Conclusion
The recommendations arising from the analysis incorporate the ideas that ar appropriate
to the retail industry.


Running head: WEBSITE ANALYSIS

1

Website Analysis
Name
Institution

WEBSITE ANALYSIS

2
Website Analysis
Introduction

One of the most striking features of the twenty-first century is that businesses have gone
online. It is no longer enough just to have physical premises and a steady revenue stream. The
modern business is always looking to tap into the global market. Globalization is now a reality
thanks to the penetration of the World Wide Web. Consumers now have the choice to get
products that they relate to the most. The forward-thinking companies in the world are tapping
into the globalizing effect of the Internet. One of the most common means of creating an online
presence is through making a website.
Websites are the new face of business because they provide a way through which ...

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Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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