marketing questions VR

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please answer the 15 questions.

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1. Define Marketing? 2. Define what an exchange is and list the five conditions of an exchange? 3. List and define the Four Marketing Management Philosophies? 4. What is a Marketing Plan and what is the purpose of a marketing plan? 5. List and define the four elements of the marketing mix “Four Ps.” 6. Explain what the two types of products are and provide an example of each. 7. List the seven steps in the New Product Development Process. 8. Discuss briefly the four major stages of the Product Life Cylce. 9. Explain what Supply Chain and Supply Chain Management are. 10. Discuss the Benefits of Supply Chain Management. 11. What are the two channel intermediaries and briefly discuss the most prominent difference separating the two channel intermediaries. 12. List the three types of Channel Relationships. 13. List and explain what the Four Tasks of Promotion are. 14. Briefly discuss the two types of Advertising and their purpose. 15. Explain what the Role of Public Relations is. ...
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Tutor Answer

Mr.Roberto
School: Cornell University

Attached.

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Assignment:
Institution Affiliation
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1. Marketing is what companies do to keep the existing customers, acquire new customers
and also maintaining the existing ones. Marketing objective is to match company’s
products and services to consumers or the people in need of them and by doing so the
company is able to retain profits.
2. Marketing exchange is what happens when two or more people trade goods and services.
Conditions necessary for market exchange are;


There must be at least two parties



Each party must have valuable thing that is important to the other



Each party is able to communicate and deliver



There is freedom for each party to accept or reject the exchange



Both party believes it’s possible to deal with each other

3. For marketing management philosophies are as follows;


Sales orientation-it’s a belief that people will buy more products if there are better
sales methods and high sales corresponds to high profits



Market oriented organization-its aim is to satisfy customers’ needs and wants



Production oriented organization-focuses on internal capabilities of the firm
instead of desires and needs of the market place



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