Business Finance
marketing questions VR

Question Description

please answer the 15 questions.

Unformatted Attachment Preview

1. Define Marketing? 2. Define what an exchange is and list the five conditions of an exchange? 3. List and define the Four Marketing Management Philosophies? 4. What is a Marketing Plan and what is the purpose of a marketing plan? 5. List and define the four elements of the marketing mix “Four Ps.” 6. Explain what the two types of products are and provide an example of each. 7. List the seven steps in the New Product Development Process. 8. Discuss briefly the four major stages of the Product Life Cylce. 9. Explain what Supply Chain and Supply Chain Management are. 10. Discuss the Benefits of Supply Chain Management. 11. What are the two channel intermediaries and briefly discuss the most prominent difference separating the two channel intermediaries. 12. List the three types of Channel Relationships. 13. List and explain what the Four Tasks of Promotion are. 14. Briefly discuss the two types of Advertising and their purpose. 15. Explain what the Role of Public Relations is. ...
Purchase answer to see full attachment

Final Answer



Institution Affiliation


1. Marketing is what companies do to keep the existing customers, acquire new customers
and also maintaining the existing ones. Marketing objective is to match company’s
products and services to consumers or the people in need of them and by doing so the
company is able to retain profits.
2. Marketing exchange is what happens when two or more people trade goods and services.
Conditions necessary for market exchange are;

There must be at least two parties

Each party must have valuable thing that is important to the other

Each party is able to communicate and deliver

There is freedom for each party to accept or reject the exchange

Both party believes it’s possible to deal with each other

3. For marketing management philosophies are as follows;

Sales orientation-it’s a belief that people will buy more products if there are better
sales methods and high sales corresponds to high profits

Market oriented organization-its aim is to satisfy customers’ needs and wants

Production oriented organization-focuses on internal capabilities of the firm
instead of desires and needs of the market place

Social marke...

Mr.Roberto (193)
Cornell University

The tutor was pretty knowledgeable, efficient and polite. Great service!

Heard about Studypool for a while and finally tried it. Glad I did caus this was really helpful.

Just what I needed… fantastic!


Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors