Assessment of the current situation at a health services organization, marketing homework help

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Written Assignment 1- Assessment of the current situation at a health services organization

Task - You will be picking and analyzing a current health services organization in terms of its current situation and focus on its customers. Approach your written assignment as follows:

  • Pick a health services organization that you may work for or with which you are familiar. It can be a local or national organization.
  • Research the organization by visiting its website and, if possible, its location.
  • Research the industry in which your organization operates, e.g. nursing homes, private physician practice.
  • Using your findings, conduct a SWOT analysis of your organization. Use the SWOT Analysis Worksheet provided under Course Content
  • Conduct a competitive analysis of your organization. Use the Competitive Analysis Worksheet provided under Course Content.

Prepare your written assignment by addressing each of the following questions in order:

  • What is the mission of the health care organization?
  • What are their corporate level goals?
  • Who are their customers?
  • From your SWOT analysis, what do you conclude are the organization’s main strengths and weaknesses?
  • From your SWOT analysis, what do you conclude are the organization’s main opportunities and threats?
  • Who are the primary competitors to the organization?
  • Do you think the organization has a customer-focused orientation to its practices and procedures? Why or why not?

NOTE: You will not find definitive information on your organization relating to these questions, some of the information is propriety or not available through public means. Use and cite data whenever you find it, or use your best judgment as to what you think is occurring at the organization. Be sure to offer your rationale for your conclusions.

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Topic: ASSESSMENT OF WOMAN'S HOSPITAL BATON ROUGE, LA


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Running Head: ASSESSMENT OF WOMAN'S HOSPITAL BATON ROUGE, LA

NAME
INSTITUTION AFFILIATION
DATE
ASSESSMENT OF WOMAN'S HOSPITAL BATON ROUGE, LA

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ASSESSMENT OF WOMAN'S HOSPITAL BATON ROUGE, LA
Assessment of Woman's Hospital Baton Rouge, LA
Introduction
Health care institution is obligated by law to assist patients with different medical
challenges and Woman's Hospital Baton Rouge; LA has been on course in delivering quality
care. Women are vulnerable medically as there complications are diverse hence the need to
establish an institution with its sole mandate of treating women. Woman's Hospital Baton Rouge,
LA was founded by physicians in 1968 to assist any woman who would seek its services at a
personal level. The hospital has been resourceful in providing education in prevention,
management and treatment of women challenges medically. The paper discusses Woman's
Hospital Baton Rouge, LA SWOT and competitive analysis while providing services to its
clientele.
Mission of Woman's Hospital Baton Rouge, LA
Women are influential members of the society whose responsibility is taking care of the
younger generations through care and providing new skills required for survival. Newborns have
attached to women more than male individuals hence a higher priority. Women develop
complications and require specialized care urgently yet other medical institutions generalize the
treatment of both patients hence the need for females’ hospital being a lifelong partner. Woman's
Hospital Baton Rouge, LA ensures women are taken care of at personal level from the moment
they are expectant to the delivery of a newborn safely. To improve the health of women regular
checku...


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