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Running Head: ART

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ART
Student’s Name
Institution Affiliation

ART

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Question One
Geometric shapes, clear lines, brilliant colours, and earthly palettes are used to create
powerful, reductive pictures in mid-century graphic design, which is comparable to flat design.
Mid-century modern graphic design includes a number of distinct aesthetic characteristics that
are defined by its ability to reduce complicated ideas into basic visual kinds. Bright colors, handdrawn or stenciled writing, and local cultural patterns and folklore themes are popular in Latin
American architecture. It's energetic and lively, and it's similar to street art or folk art (Meggs, &
Purvis, 2016).
Question Two
Saul Bass was an American artist whose work spanned over 40 years and included
everything from print and brand design to title films. He's worked with big companies including
AT&T, United Way, and Continental Airlines to establish logos and branding guidelines. It
might either have been a summary of the film or a reference to the film itself (Horak, 2014). In
the realms of graphic design and art direction, Alvin Lustig had a lot of success. Many graphic
designers now mimic his use of basic forms and flat colors, as well as his ability to produce
detailed and incredibly intriguing designs. Lines and simple colors were used in both Saul's and
Alvin's designs. Saul impacted how people saw movie titles by using the time to display not only
information but also a short visual metaphor or account that grabbed the viewer's attention.
Question three
Corporate cultures often flow downhill from the CEO, but C-T-R and later IBM took a
different path from the start. It has purposefully created a culture that is derived from its people.
The culture is founded on a set of agreed ideas about the business's role in the world and how to

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act to reach this position, rather than on commodities or businesses. For more than a century, this
has been the core of IBM's sustained viability more than anything else. As long as the core
principles stay unaltered, a corporation founded on beliefs will adapt to change. Even as
technology advances and the global economy shifts to a fundamentally different paradigm, IBM
has spent the last century seeking to stay faithful to its essential values (Khan, 1998).
Question Four
Massimo Vignelli was an important and well-known Italian graphic and industrial
designer in the twentieth century. He worked on a variety of large-scale design projects,
including furniture, showrooms, and warehouse layouts. Modernism and simplicity impacted
him, as evidenced by his fondness for geometric design. Massimo Vignelli is a well-known artist
who created the American Airlines emblem and the New York City subway map. Unimark
International was a multinational corporation with 11 locations in five different countries. It
quickly became a household name and unrivaled, thanks to state-of-the-art production
procedures and cutting-edge marketing approaches. Unimark was noted for always employing
cutting-edge te...