Running Head: APPLE PRODUCT IN INDIAN MARKET
Apple Product in Indian Market
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APPLE PRODUCT IN INDIAN MARKET
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Family society relationship
The family in India is substantially recognized as an ultimate standardized component with
durable managing contrivances. It is an elementary, reliable, and essential unit of the larger social
systems. Additionally, families in a vast and culturally varied nation such as India have a range of
systems differing with class, culture, and separable adoptions. Its affiliates bonded by interactive
interactions in a broader system of activities and communal ties. It is considered a link between
community and change. The household is the most central part of civilization as a result of the role
it plays in the generation of the large human principal resources and the power that is assigned to
it to influence individual, household, and community behavior (Jejeebhoy, 2001). As a result, the
decision of an induvial acquisition of the new Apple product in the Indian market will be dictated
by the larger families’ interest. If a part of the family feel that the new solution /product in the
market is not appealing, then implies that it will be difficult for the new product to find way in the
market.
The family is the first track of shield particularly for youngsters and a fundamental aspect
of their existence, healthiness, learning, growth, and safety(Richter, 2004). The Apple products
flow targeting the young people will be slowed by the collective decision by the family head in
charge of their safety. Notably, the family contributes in nurturing, responsive attachment and
socialization, and a connection for permanency and revolution. Consequently, a particular set of
household members will introduce the rest of deputies to the newly launched Apple product which
results in a good market flow. It has the major potential to provide stability and support when there
are problems. Human progress can, thus, be enhanced by enriching family life.
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In latest time’s family education have undergone numerous changes. Family teachings in
India are regarded in the formal context of real society. For each community, families differ in
their degree of modification to accommodate standards owing to the family interaction array and
external drives.
Regional loyalties
The best move to attract Indians allegiance mostly by dealers is not only being mobile but
also quick, well-timed and targeted; as noted, Indian shoppers do not involve in a lot of time
misused activities (Richa, 2012). Consequently, means a quick product introduction in the Indian
markets of the essence. Certainly, most would claim that the frenzied tiny attention extent amid
the young is fast fetching a shared issue. It can be deduced from prior studies that, 64% of Indians
get annoyed with a client service administrative, by a larger mark in contrast to an average of 48%
in other marketplaces. As a result, they will not be making it any cooler for sellers either by giving
up vital private information casually. Inevitably, the lead to the more profound association and the
ultimate foundation loyalty, will be toughly earned. Constructing deeper and more profitable
relationships with Indians will also not solely rest on straight interaction over smart technology,
but will as well depend on inducing collective and family links. Progressively the loyalty of brands
especially a new Apple product in India may be molded by what others say and do, other than what
they say and do themselves. With the count of social commendation to family consent, solving the
verbal equation is not less significant for these products in India today, though conceivably more
puzzling.
Changes and risk taking
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It is evident that changes and risk taking is not readily welcome in respect to Indian natives.
Indian Millennials takes precautions on their data safety, evidently signifying brands that they will
share their information for marketing only if data confidentiality and trust are maintained. This
means in the move to collect the information on the usage of the new Apple products or even an
existing brand in the Indian markets my face a challenge as a result of the security concerns, which
prompts the subjects to refuse to share their personal experience. Guarantee on safety is the most
severely quoted necessity amongst buyers before they deliberate on submitting personal data.
Religious issues consideration
Whereas India is modernising hastily, it also holds numerous of its adored cultural values.
Accepting Indian cultural, ethical and commercial morals is crucial for any organisation carrying
out corporate activities in today’s Indian hastily changing arcades. Considering that India has
different religious affiliations such as Islamic and Hindu, an outsider approaching the market to
push a new product required to strictly observe the conventional and ethical way of executing the
commercial activities. For instance introducing defective products knowing may be strongly
rebuked by the religious groups. One ought to be conscious of the roles the religion play and
stumping out the vices in society hence the need to observe ethical practices.
Indians friendliness
In India, There is a secluded community existing on a small landmass in the Indian Ocean
that do not welcome modern society.
The people of North Sentinel Island, the so-called Sentinelese, are considered an
"uncontacted tribe," showing that they have little or no touch with the world. With this lot of people
APPLE PRODUCT IN INDIAN MARKET
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getting to them, it is quite difficult since they will be repulsive to outsiders and any unfamiliar
brand to their culture.
Indians are very sensible of how they are handled by each other as well as by commercial
guests. Indian anticipation that one must be treated with the level of reverence they deserve owing
to their position, both in the business setting as well as in society as a whole (Smith, 2012). At the
same time as Indians do not anticipate foreigners to comprehend the nuances of Indian pyramids,
they ultimately expect to be treated with respect and the standards of regard proportionate with
their posting in life. They will also go out of their way to circumvent a condition that results to
discomfiture or disgrace, and will often even reject responsibility if they contemplate it to ruin
their repute.
In India, you are expected to establish a good working association in advance turning to
turn your venture into a profitable commercial activity. The cultural values strong encourage
human relationships since it helps in understanding each other. Initiating a face to face relationship
with your Indian associates, corporate allies or clients cannot be endorsed sturdily enough. For a
calm welcome one is required to keep in solid contact amid visits. Currently, In India, businesses
are often contented with using technology such as video conferencing, social media and Skype.
Therefore one is required to consider these preferences. Nevertheless, an outsider shouldn't
underrate or try to hurry rapport building since it might attract a poor welcome.
Numerous strangers to India have expressed their confusions when hearing the word ‘yes'
which may not then be followed by the likely course of the deed. Many ethe typically take ‘yes' to
denote ‘yes'. In other cultures, ‘yes' may probably mean something from ‘it is my intention' to a
modest wish to avoid opposition. The misunderstandings are worsened when diverse cultures
APPLE PRODUCT IN INDIAN MARKET
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deduce ‘yes' contrarily. Indians may be saying ‘yes' but are supposing you will pick up on the
setting of the communication, which may be something all in all changed.
To curtail
misinterpretation, one should try to enquire for an explanation if you are not sure which ‘yes’ you
just caught.
The Indian commercial culture emphases largely on association and confidence structuring
rather than working hard and fast on the way to specific business purposes. A regular business in
India cultural consciousness sequence helps one to cultivate approaches to evade the colossal
obstruction, deferred ventures, failure to influence results and overall rattle resulting from unlike
inclinations for relations, tasks and methods.
Men dominated culture
In India, the culture is male dominated as portrayed by an instance finding that thousands
of females in India were denied education, but when some male schoolboys were denied education,
citizens were annoyed.
Indians of 21st era celebrate when a boy is born, and if it is a girl, there are no celebrations
since it is against the norm. Affection for a male child is so intense that from ancient times girls in
India killed at birth or before birth, and if, lucky, she is not slain we invention many means to
victimise her during her life. Though the Indian spiritual principles mark women as a deity they
fail to appreciate her as a human being initially; they reverence idols but still abuse girls. Since the
women, a marginalised in India, reaching them in an attempt to market the new Apple product
might not be supported by the society which has the largest influence on their well-being.
APPLE PRODUCT IN INDIAN MARKET
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The list of lawmaking, as well as kinds of discriminations, continue, but the actual change
will only come when the outlook of men change; when the masculine classes of social beings
would start handling women as equal and not inferiors or feebler to them.
The sex disparity in Indian society sprouts from patriarchy system. Patriarchy is a system
of social structure and practices in which men dominate, oppress and exploit women. Females’
abuse is a longstanding cultural occurrence of Indian culture. The scheme of patriarchy derives its
rationality and approval in Indians religious opinions, whether it is Hindu, Muslim or any other
faith. The patriarchy system makes women lag behind in the society since they have no liberty to
choose a self-development course.
As per ancient Hindu law giver, women are to be in the custody of their father in their
childhood, they essentially are under the care of their spouse when wedded and under the
protection of her son in timeworn age or as widows. In no situations, she should be allowed to
declare herself self-sufficiently.
The termed position of women by Manu still is the circumstance in contemporary day
societal construction. Evidently, in Indian society where culture is male dominated, women have
no authority to take self-governing choices inside their families or in a freestanding world. The
movement of the new Apple product in the female Indian market will be profoundly bottlenecked
as a result.
In Muslims similarly, the condition is matching, and here as well endorsement for
marginalisation or demotion is delivered by sacred texts and Islamic customs. Within the same
country, in other religious philosophies, women are being victimised in various ways which leave
them with no liberty to go for the things suiting them or revolutionising their experiences.
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The ill-starred part of gender dissimilarity in Indian culture is that the women as well, via
unrelenting socio-cultural habituation, have acknowledged their outranked position to men. And
they are also partakers of a similar patriarchal system.
Extreme poverty and lack of learning are part of the reasons for women’s low rank in
civilization. Poverty and lack of education stem out uncountable women to work in low-paying
residential amenity which deprives them of the ability to acquire costly services or products. In
this case and for this class of women, pushing units of the new Apple product might be impossible.
Notably, women are not only receiving inadequate reimbursement for equivalent or more work
but also they are being offered only small proficiency jobs for which poorer wages is paid. This
has developed the first practice of inequality on the foundation of gender.
The enlightening girl child is still viewed as a bad investment because she is destined to
get wedded and leave her parental home one day. Consequently, short of good education women
are found lacking in present day's proper job skills.
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References
Jejeebhoy, S. J. (2001). Women's autonomy in India and Pakistan: the influence of religion and
region. Population and development review, 27(4), 687-712.
Richter, L. (2004). The importance of caregiver-child interactions for the survival and healthy
development of young children: a review.
Richa, D. (2012). Impact of demographic factors of consumers on online shopping behaviour: A
study of consumers in India. International Journal of Engineering and Management
Sciences, 3(1), 43-52.
Smith, V. L. (Ed.). (2012). Hosts and guests: The anthropology of tourism. University of
Pennsylvania Press.
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Week 3 Assessments
20172021395 (714 MBA
505 Global Economics)
Welcome
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Week 3 Assignment
Assignment: Political and Business Climate (2000 words)
The political climate and business climate are closely intertwined. Some nations make it easy for business people to open businesses. Some welcome Foreign Direct Investment (FDI) while other nations make it difficult for foreign businesses. Corruption may be an
issue in some countries. For this assignment, you need to analyze the political and business climate of your selected country. Following are some questions that you may want to consider:
• What type of government does the nation have?
Is corruption an issue?
• Is it easy or difficult to start a new business?
• Are there domestic entanglements that must be considered such as domestic content rules?
• How free is the economy?
• Does the "rule of law" prevail?
Here is what you need to do for this assignment:
Provide key details about the country's political system and current political leadership.
Provide a summary table and explanation from the Doing Business link documenting how easy or difficulty it is to do business in that country.
Provide a summary table and explanation from the World Governance link to summarize the level of political stability in that country.
Provide a summary table and explanation of the country's overall risk from Euromoney's Country Risk link
Provide an overall summary of your estimate of political and market risk.
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Suggested Resources
• http://www.doingbusiness.org/Economy Rankings/
http://info.worldbank.org/governance/wgi/index.aspx#home
• http://www.euromoneycountryrisk.com/
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