Computer Essentials Research Report, computer science homework help

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Question Description

Conduct research using the two articles on a company that heavily uses electronic media and e-mail. You may need to visit the company’s website policy page or other sources, in addition to the library article, in order to provide a complete response to the points listed below. For example, using the search terms “Starbucks social media campaign” in an internet search engine such as Google.com, Yahoo.com, or Bing.com will return results of several articles discussing Starbucks’ use of social media. Searching for “Starbucks security breach” returns several articles discussing vulnerabilities and electronic security challenges the company has faced. Additionally, if you visit the Starbucks website, they have a link to their privacy policy on the bottom of the page.

Write a report of your findings that is at least three pages in length in a Word document to address the following:

 Briefly introduce the company you have chosen to research.

 Summarize the two articles you found in the Online Library. (Attached are the two articles below.)

 Describe how these companies are using electronic media and e-mail.

o Are they using electronic media and e-mail in their daily operations, media campaigns, customer relations, or other ways? Are any of their uses groundbreaking or novel?

o What types of media are they using? Who is their audience?

o How do they mitigate and respond to security threats in using electronic media and e-mail? What about security issues faced by their customers?

Your paper must use APA style guidelines and include a title, abstract, and reference page. Be sure to list all sources in the reference page and use in-text citations where appropriate. The title, abstract, and reference pages are not included in the required minimum page length

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_______________________________________________________________ _______________________________________________________________ Report Information from ProQuest March 26 2017 20:02 _______________________________________________________________ COLUMBIA SOUTHERN UNIVERSITY LIBRARY 26 March 2017 ProQuest Table of contents 1. Science Inc.; Mammoth Media, A New Entertainment Network, Reaches 30% of US Teens With Live Video and Mobile Content............................................................................................................................... 26 March 2017 ii 1 ProQuest Document 1 of 1 Science Inc.; Mammoth Media, A New Entertainment Network, Reaches 30% of US Teens With Live Video and Mobile Content ProQuest document link Abstract (English): The company's mobile apps have more than 5 million monthly active users and have worked with partners like Sony Pictures, Taco Bell, Dunkin Donuts, Time Inc.'s People and more. "The rapid growth of Facebook Live in the past year alone has made it glaringly apparent that there are robust new channels to reach young audiences with video," said Mammoth Chairman and Science CEO Michael Jones. Formerly the CEO of Myspace, Mammoth chairman and Science Inc.... Full text: 2017 MAR 18 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- HYPERLINK "http://www.science-inc.com/" \nScience Inc., the Los Angeles-based startup studio that creates, invests in, acquires and scales disruptive media and marketing companies, announced the launch of HYPERLINK "https://www.mammothmedia.co/" \nMammoth Media, an entertainment network for teens and millennials. Formerly known as Science Mobile Group, Mammoth is comprised of a broadcast network, a platform for publishers and mobile apps to reach younger cord-cutting audiences. With lifestyle content that seamlessly transitions between live social video and in-app experiences, Mammoth is able to reach 30% of US teens on their preferred mediums - social networks and apps such a Musical.ly, Instagram and Facebook. Mammoth leverages live video engagement beyond the end of the stream and creates topical conversations on its owned and operated mobile apps that include Wishbone, Yarn, Frog Picks, and Daily Treat. The content and mobile properties serve as connective channels that keep teens and millennials entertained and captivated, giving brands an unprecedented reach with integrated content. As advertising evolves, Mammoth enables global consumer brands to revolutionize how they reach and interact with new audiences that typically don't want to be advertised to. Mammoth's current programming, including HYPERLINK "https://www.facebook.com/viral.tv.network/" \nViral.tv and HYPERLINK "https://www.facebook.com/beautybible.tv/" \nBeauty Bible TV, has already reached 25 million users on Facebook. The company's mobile apps have more than 5 million monthly active users and have worked with partners like Sony Pictures, Taco Bell, Dunkin Donuts, Time Inc.'s People and more. "The rapid growth of Facebook Live in the past year alone has made it glaringly apparent that there are robust new channels to reach young audiences with video," said Mammoth Chairman and Science CEO Michael Jones. "With Mammoth we are creating the next evolution in the traditional TV network, offering production, distribution, publisher, and advertising arms to reach young people with the formats they love. Mammoth offers brands the unprecedented ability to reach tens of millions of teens and millennials at the onset of their campaigns, and rousing formats where branded content is as eagerly consumed as artist and user generated video." Formerly the CEO of Myspace, Mammoth chairman and Science Inc. CEO Michael Jones has spent years overseeing global business strategy, operations and partnerships for digital media companies. Peter Szabo, former SVP, Head of Music and US Ad Sales at Shazam, has joined Mammoth as Chief Revenue Officer and Head of Partnerships. The team's experience across social media, mobile and content marketing gives Mammoth the unique ability to create a mobile alternative to a TV network for today's audiences. The launch of Mammoth represents Science Inc.'s focus toward next generation media. For the last five years, Science Inc. has focused on strategy, growth, and operational efficiency for early-stage companies, resulting in over $2.6 billion in successful investor outcomes. The company achieved more exits than any fund in Los Angeles, with three portfolio exits in 2016 that include Dollar Shave Club selling to Unilever, FameBit selling to Google, and HelloSociety selling to the New York Times Co. 26 March 2017 Page 1 of 2 ProQuest For more information, please visit HYPERLINK "http://www.mammothmedia.co/" \nwww.mammothmedia.co. Keywords for this news article include: Marketing, Advertising, Science Inc. Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2017, NewsRx LLC Subject: Social networks; Target markets; Science; Audiences; Generation Y; Location: United States--US Company / organization: Name: Dunkin Donuts Inc; NAICS: 533110, 722515; Name: Science Inc; NAICS: 339112; Name: Time Inc; NAICS: 511120; Publication title: Marketing Weekly News; Atlanta First page: 145 Publication year: 2017 Publication date: Mar 18, 2017 Publisher: NewsRx Place of publication: Atlanta Country of publication: United States Publication subject: Business And Economics--Marketing And Purchasing ISSN: 19442424 Source type: Trade Journals Language of publication: English Document type: Expanded Reporting ProQuest document ID: 1875474011 Document URL: https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com/docview/1875474011?acco untid=33337 Copyright: Copyright 2017, NewsRx LLC Last updated: 2017-03-09 Database: ABI/INFORM Collection _______________________________________________________________ Contact ProQuest Copyright  2017 ProQuest LLC. All rights reserved. - Terms and Conditions 26 March 2017 Page 2 of 2 ProQuest _______________________________________________________________ _______________________________________________________________ Report Information from ProQuest March 26 2017 20:22 _______________________________________________________________ COLUMBIA SOUTHERN UNIVERSITY LIBRARY 26 March 2017 ProQuest Table of contents 1. Zacks Investment Research: Top Research Reports for March 10, 2017................................................... 26 March 2017 ii 1 ProQuest Document 1 of 1 Zacks Investment Research: Top Research Reports for March 10, 2017 Publication info: Weblog post. Newstex Finance & Accounting Blogs , Chatham: Newstex. Mar 10, 2017. ProQuest document link Abstract (English): The streaming giant has experienced 7.05 million net new additions in the last reported quarter, taking the total count to 19 million for 2016. [...]for the first time, Netflix expects International segment to post profits in the current quarter to the tune of $16 million. If you want an email notification each time Sheraz publishes a new article, pleaseclick here >>>Today's Must Read 3M (MMM) Shows Long-Term Promise with Sustainable Growth FedEx's (FDX) Dividend Payments Consistent, Risks Stay Netflix (NFLX) Poised to Grow on Expansion, Risks Remain Featured Reports Edison International (EIX) Tops Q4 Earnings, Misses on Sales The covering analyst thinks improved revenue growth primarily drove Edison International's better-thanexpected earnings growth in Q4. Torchmark (TMK) Well Poised for Growth on Core Strength The covering analyst believes Torchmark's niche market focus, steady capital deployment and strong operating fundamentals should drive long-term growth. [...]neither Newstex nor its re-distributors make any claims, promises or guarantees about the accuracy, completeness, or adequacy of the information contained therein or linked to from such content, nor do they take responsibility for any aspect of such content. [...]no warranties or other guarantees are offered as to the quality of the opinions, commentary or anything else... Full text: Friday, March 10, 2017Today's Research Daily features new research reports on 16 major stocks, including 3M (MMM), FedEx (FDX) and Netflix (NFLX).3Mshares have gained +6.7% over the last six months, outperforming the Zacks Diversified Operations industry, which has gained +5.2% over the same period. The Zacks analyst likes 3M's global footprint, diversified product portfolio and ability to penetrate different markets. During 2016-2020, 3M expects 8-11% growth in earnings per share driven by an organic sales growth of 2-5%. 3M is standardizing its business processes through a new, global ERP system and expects $500 to $700 million in annual operational savings by 2020. However, the company is facing increased pension expenses as its workforce begins to retire. In addition, the company is susceptible to high commodity price risks. Earnings estimate for the current year has also decreased in the past three months, signifying somewhat negative investor sentiment. (You canread the full research report on 3M here. ) Shares ofFedExlost ground following the weaker than expected quarterly results, but they have been strong performers in the post-election period (up +15.4% vs. +2.6% for the Zacks Air Freight industry &+7.5% for the S&P 500 index). The Zacks analyst likes. FedEx's decision to reward shareholders through dividend payments and share buybacks. Despite such positives, the company is likely to struggle in the third quarter of fiscal 2017 due to higher costs of package deliveries in the recent holiday season and the shift in the product mix. The pessimism regarding the stock ahead of its fiscal third-quarter earnings release can be gauged by the 3.3% decrease in the Zacks Consensus Estimate over the last two months. (You canread the full research report on FedEx here.)Netflix's shares outperformed the Zacks categorized Broadcast Radio/TV sector over last one year, jumping +43.9% versus the sector's gain of +16.9%. The Zacks analyst likes its focus on global expansion and original content. The streaming giant has experienced 7.05 million net new additions in the last reported quarter, taking the total count to 19 million for 2016. Moreover, for the first time, Netflix expects International segment to post profits in the current quarter to the tune of $16 million. Netflix remains committed to make 50% its total content original over the next few years. It estimates content spending in 2017 to be around $6 billion. However, investments in original/acquired content remain a drag on profitability. (You canread the full research report on Netflix here.) Other noteworthy reports we are featuring today include Edison International (EIX), Autodesk (ADSK) and Domino's (DPZ).More Stock News: 8 Companies Verge on Apple-Like RunDid you miss Apple's 9X stock explosion after they launched their iPhone in 2007? Now 2017 looks to be a pivotal year to get in on another 26 March 2017 Page 1 of 3 ProQuest emerging technology expected to rock the market. Demand could soar from almost nothing to $42 billion by 2025. Reports suggest it could save 10 million lives per decade which could in turn save $200 billion in U.S. healthcare costs. A bonus Zacks Special Report names this breakthrough and the 8 best stocks to exploit it. Like Apple in 2007, these companies are already strong and coiling for potential mega-gains. Click to see them right now >>Sheraz Mian Director of ResearchNote: Sheraz Mian heads the Zacks Equity Research department and is a well-regarded expert of aggregate earnings. He is frequently quoted in the print and electronic media and publishes the weekly and reports. If you want an email notification each time Sheraz publishes a new article, pleaseclick here >>>Today's Must Read 3M (MMM) Shows Long-Term Promise with Sustainable Growth FedEx's (FDX) Dividend Payments Consistent, Risks Stay Netflix (NFLX) Poised to Grow on Expansion, Risks RemainFeatured Reports Edison International (EIX) Tops Q4 Earnings, Misses on SalesThe covering analyst thinks improved revenue growth primarily drove Edison International's better-than-expected earnings growth in Q4. Southwestern Energy (SWN) Q4 Earnings Miss, Improve Y/YThe Zacks analyst believes that lower production resulted in Southwestern Energy's earnings miss in the fourth quarter. United Natural (UNFI) Q2 Earnings In-Line; Misses on SalesThe Zacks analyst thinks the company's focus on acquisition was offset by the ongoing industry headwinds and deflation Assurant (AIZ) Q4 Earnings Beat, Expenses Decrease Assurant also witnessed a decline in its revenues, but reported lower losses and expenses. Domino's (DPZ) Poised for Growth on Solid Comps TrendDomino's digital ordering system, re-imaging and other sales initiatives should help sustain the excellent comps trend and drive growth. New Upgrades ABM Industries (ABM) Beats Q1 Earnings on Holistic GrowthABM reported solid first-quarter fiscal 2017 results with adjusted earnings beating the Zacks Consensus Estimate by $0.05. Torchmark (TMK) Well Poised for Growth on Core Strength The covering analyst believes Torchmark's niche market focus, steady capital deployment and strong operating fundamentals should drive long-term growth. New Downgrades Sucampo's (SCMP) Sole Drug Amitiza Faces Generic ThreatsAccording to the covering analyst, though Sucampo's sole drug Amitiza did well in the fourth quarter, it is facing generic threats. Autodesk (ADSK) Q4 Loss Wider than Expected, Revenues Beat The Zacks analyst believes Autodesk's transition to subscription based model and marketing initiatives will be a drag on the financials in the near term but should prove beneficial going ahead. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Netflix, Inc. (NFLX): Free Stock Analysis Report 3M Company (MMM): Free Stock Analysis Report FedEx Corporation (FDX): Free Stock Analysis Report Edison International (EIX): Free Stock Analysis Report Domino's Pizza Inc (DPZ): Free Stock Analysis Report Autodesk, Inc. (ADSK): Free Stock Analysis Report To read this article on Zacks.com click here. Zacks Investment Research The views expressed in any and all content distributed by Newstex and its re-distributors (collectively, the "Newstex Authoritative Content") are solely those of the respective author(s) and not necessarily the views of Newstex or its re-distributors. Stories from such authors are provided "AS IS," with no warranties, and confer no rights. The material and information provided in Newstex Authoritative Content are for general information only and should not, in any respect, be relied on as professional advice. Newstex Authoritative Content is not "read and approved" before it is posted. Accordingly, neither Newstex nor its re-distributors make any claims, promises or guarantees about the accuracy, completeness, or adequacy of the information contained therein or linked to from such content, nor do they take responsibility for any aspect of such content. The Newstex Authoritative Content shall be construed as author-based content and commentary. Accordingly, no warranties or other guarantees are offered as to the quality of the opinions, commentary or anything else appearing in such Newstex Authoritative Content. Newstex and its re-distributors expressly reserve the right to delete stories at its and their sole discretion. Credit: Sheraz Mian Subject: Dividends; Corporate profits; Financial performance; Investments; Earnings per share; Cost control; 26 March 2017 Page 2 of 3 ProQuest Company / organization: Name: Netflix Inc; NAICS: 512120, 518210, 532230; Name: 3M Co; NAICS: 322230, 325412, 332216, 334417; Name: FedEx Corp; NAICS: 484110, 492110, 551114; Name: Zacks Investment Research; NAICS: 523930; Name: Autodesk Inc; NAICS: 511210; Publication title: Newstex Finance & Accounting Blogs; Chatham Publication year: 2017 Publication date: Mar 10, 2017 Dateline: Mar 10, 2017 Publisher: Newstex Place of publication: Chatham Country of publication: United States Publication subject: Business And Economics--Accounting, Business And Economics--Banking And Finance Source type: Blogs, Podcasts, & Websites Language of publication: English Document type: Blogs ProQuest document ID: 1875929629 Document URL: https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com/docview/1875929629?acco untid=33337 Copyright: Copyright Newstex Mar 10, 2017 Last updated: 2017-03-10 Database: ABI/INFORM Collection _______________________________________________________________ Contact ProQuest Copyright  2017 ProQuest LLC. All rights reserved. - Terms and Conditions 26 March 2017 Page 3 of 3 ProQuest ...
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School: University of Maryland

Attached.

Electronic Media Report - Outline
Thesis statement: Domino’s utilizes the efficiency of franchises to run its worldwide stores
which heavily rely on the online ordering of pizza. The digital nature of Domino’s Pizza Inc. has
ensured that it heavily relies on electronic media in its operations.
I. Introduction
II. Articles’ summary
III. Electronic media and Domino’s Pizza
A. Frequency of use
B. Customer relations
C. Social media
D. Tweet-to-eat campaign
IV. Security breach
V. Conclusion


Running head: ELECTRONIC MEDIA REPORT

Electronic Media Report
Name
Institution

1

ELECTRONIC MEDIA REPORT

2
Abstract

Electronic media and the running of corporations are two inseparable concepts. The digital age
has allowed various organizations to base their operations on the extensive use of social media
and other Internet platforms in a bid to grow their markets. The various companies target a broad
audience in their activities by the use of e-mails and different forms of electronic media.
Electronic media serves varied purposes in the companies’ organizational frame. Marketing,
feedback, and expansion to new markets are just but a few of the roles of electronic media in the
organizations. Research has established Domino’s Pizza Inc. (DMZ) as one of the leading
companies in the use of electronic media interactions and places the company in the league of
Apple and Amazon regarding the extent of online interactions. The company has an established
social media presence and employs email and mobile application interactions in managing pizza
orders. The company has also faced several security threats, which it tackles by strengthening the
firewall of its servers.

ELECTRONIC MEDIA REPORT

3
Electronic Media Report

Domino’s Pizza Inc. is an American company that specializes in pizza, pasta,...

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Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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