Description
Scenario: Select a Fortune 500 company of your choice, and look for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company's market research consultant.
Prepare a 7- to 10-slide Microsoft® PowerPoint® presentation, with speaker notes.
Address the following in your presentation:
·Provide four facts about the company using descriptive statistics.
·Conduct market research to determine additional business opportunities.
·Recommend two marketing strategies based upon the additional secondary research you conducted.
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Explanation & Answer
Attached.
Starbucks
Institution Affiliation
Date:
Introduction
Starbucks is a leading coffee shop in the world
It has a strong market base
Continue to share a big portion of the market
It is a strong brand in the market
Fact using descriptive statistics
Starbucks has subsidiaries in over 60 count...
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