1. Analyze the competitive structure of the taxi market, as it existed in a representative major metropolitan market such as New York prior to the introduction of Uber? Where does economic power in the industry reside? (3)2. What are the customer problems that Uber is trying to solve? (3)3. How is Uber trying to solve these problems? What is the basis of its strategy? (4)Extra credit:1. What is Uber’s growth strategy? (2)2. What are the biggest impediments to Uber’s growth? How is Uber trying to deal with these? (2)

Midas Coffee: Ruth Kobran owns a coffee supply company named Midas Coffee. She needs some help writing the formulas for the order form she uses to invoice customers. You will need to write the formulas for all of the calculations on the form. Some of the more complex parts are determining if the customer will get a discount (based on the customer status) as well as the shipping charge (orders over $199 get free shipping). You will use IF functions for both of those calculations. Open the SC3 Data workbook and save the workbook as [Name]SC3 MidasCoffee. (Example: Dobbs SC3 MidasCoffee) Enter the following order information: Order #: 56894 Order Date: use a function that displays the current date Enter the following Billing Information: Samantha Raitt 4270 SW Cooper Ln, Portland, OR 97225 503-674-1632 samantha.raitt@zmail.com For the Shipping Information, create formulas using cell references to display the corresponding information from the Billing Information section. For example, the Customer cell will display the name of the customer in cell C11. In the range B19:E22, enter the following item orders:Data for RangeItem #DescriptionQtyUnit PriceK56Dark Mocha K-Cups (12 pack)111.99G03Decaf Dark Roast – Ground (1 lb.)312.99B07Organic Dark Roast – Whole Bean (1 lb.)214.99K52Chai Latte K-Cups (12 pack)310.99 In cell F19, enter an IF function that tests whether the order quantity in cell D19 is greater than 0 (zero). lf it is, return the value of the Qty (in D19) multiplied by the Unit Price (in E19); otherwise, return no text by entering “”. Hint: You will need to use a formula for the Value if True argument. Copy/fill this formula into the other cells in the range F19:F25. Hint: be sure to copy the formula to all of the Item Total cells, even if it is a blank row. You want the worksheet to be prepared for orders with more items in the future. In cell F26, calculate the sum of all of the Item Total cells. In cell F27, use an IF function to calculate the discount amount for this order based on the customer’s status (which is found in F16). If the customer’s status is Preferred, the discount amount will be the Order Subtotal times the discount percentage found in cell B29; otherwise, the discount amount will be 0 (zero). Hint: You will need to use a formula for the Value if True argument.  Test your IF function to make sure that it still works if the customer is NOT preferred by deleting the word Preferred in F16.  Make sure you do not end up with an error message! If you get an error message, check the IF function and make the changes needed. Calculate the Discounted Total for this order in cell F28. Hint: Use a simple subtraction formula. In cell F29, use an IF function to display the correct Shipping Charge, based on the amount of the Discounted Total. If the Discounted Total is greater than or equal to the Free Shipping Minimum found in cell B28, the Shipping Charge is 0 (zero); otherwise, the Shipping Charge is 5% of the Discounted Total. Hint: You will need to use a formula for the Value if False to calculate what 5% of the Discounted Total will be. Calculate the Invoice Total in cell F31. Hint: This will be the total of the Discounted Total and the Shipping Charge. Take a critical look at your worksheet to ensure that all of the number and cell formatting is professional. Review the worksheet in Print Preview. Make any changes needed to make the worksheet print on one page. Check the spelling on all of the worksheets and make any necessary changes. Save the workbook.